Job Description
Are you passionate about SEO and content strategy? Do you thrive in a dynamic environment where your ideas can make a real impact? At Boots, we’re looking for an SEO and GEO Content Specialist to join our Digital team and help shape the future of our content across key platforms.
At Boots, we believe in building a brilliant workplace for our people. Our commitment to care, confidence, and connection drives everything we do. You’ll be part of a team that values collaboration, innovation, and personal growth. Here, your contributions matter, and you’ll have the opportunity to make a difference for our customers and colleagues every day.
In this role, you’ll work closely with the SEO Content Manager to support our SEO and content strategy across various platforms, including the Inspire Me Hub and Health Hub. You’ll be involved in:
Supporting the SEO Content Manager-
Support the delivery of the broader SEO and content strategy, owning workstreams and tasks that enable the senior role to operate at a more strategic level.
-
Contribute to performance reporting, monthly business reviews, and stakeholder updates, translating data into clear, actionable recommendations.
-
Support keyword portfolio management in Pi Datametrics and help maintain SEO documentation, briefing templates, and team workflows.
I
nspire Me Hub and Health Hub Content SEO-
Own SEO continuous improvement across the Inspire Me Hub and Health Hub, including audits, optimisations, and GAP analysis, prioritising by traffic and commercial impact.
-
Conduct keyword research and search intent analysis to identify content gaps and opportunities, feeding recommendations into the content planning and briefing cycle.
-
Monitor content performance and translate insight into clear recommendations, supporting E-E-A-T initiatives including in-house expert integration and UGC pilots.
Platform Transformation: On-Page and Content SEO Input-
Feed into the platform transformation project from a content SEO perspective, working alongside the technical SEO lead to maintain content quality, structure, and search visibility throughout.
-
Support taxonomy design, content template development, and redirect mapping for content pages, ensuring decisions are informed by search performance data.
-
Contribute to the Inspire Me Hub catalogue redesign, advising on how content pages should be organised, templated, and linked within the new structure.
GEO and AI Innovation-
Support the development and optimisation of content for AI-driven search, including refactoring existing content and helping to build new editorial content structured for generative search visibility.
-
Identify content gaps specific to GEO and flag opportunities to strengthen Boots’ presence in AI search results.
-
Support the development of AI content tools and playbooks, helping drive adoption across SEO and content teams.
-
Keep across emerging GEO and LLM practices, bringing content-focused recommendations back to the team on how Boots editorial content can evolve for the changing search landscape.
We’re seeking someone who is equally comfortable with data and content, with a genuine interest in how AI and search are evolving. If you’re a proactive problem-solver who can embrace change and drive progress, we want to hear from you!
Competitive Salary & Benefits: Enjoy a generous employee discount for you and a family member, along with a Boots Retirement Savings Plan with up to 12% company contribution.
Work-Life Balance: We understand the importance of flexibility and are open to discussing part-time and job share options.
Career Development: With supportive managers and a culture that champions learning, you’ll have the tools and mentorship to grow your career.
At Boots, we’re proud to be an equal opportunity employer, creating a welcoming and inclusive environment for everyone. We believe that when our people feel valued and included, they thrive. Join us, and be brilliant with Boots!
If you’re ready to take the next step in your career, apply now! Our team will be in touch to discuss your application and the next steps. We’re committed to providing reasonable adjustments throughout the application and interview process to help you be at your best.
We hope to hear from you soon!
Be brilliant with Boots.
#BootsCareers #SEOJobs #ContentSpecialist #JoinUs #BeBrilliant
