Role summary
We’re seeking an experienced and motivated Marketing Officer to join our small, dynamic Fundraising & Communications Team. The role will develop and deliver Pasic’s marketing activities across digital, print, and media channels. You will manage our social media, website, email communications, and promotional materials, while supporting the Fundraising Team to promote campaigns, events, and appeals.
We are looking for someone with proven experience, strong skills and/or a relevant marketing qualification who can work independently and creatively within a small team.
This is a home-based role., but the candidate should live in the East Midlands region. Travel for face-to-face meetings and events will be required approximately twice per month, usually in or around Nottingham.
Part-time role (25–30 hours/week) with flexible working days. Wednesday is the core staff working day, other days are flexible and can be agreed upon appointment.
Occasional evening or weekend work is required for events.
Key responsibilities
Digital Marketing
- Manage and grow Pasic’s social media presence, including content creation, scheduling, and engagement.
- Maintain and update the Pasic website, ensuring content is current, optimised for SEO, and aligned with branding.
- Plan and implement email marketing campaigns (newsletters, e-shots), ensuring GDPR compliance and effective database management.
Marketing Materials & Collateral
- Design and produce marketing materials such as leaflets, posters, banners, and other collateral.
- Ensure all communications reflect Pasic’s brand identity and messaging.
Fundraising Support
- Assist the Fundraising Team in promoting events, digital fundraising, and appeals.
- Attend fundraising and community events, and Pasic family events, to provide marketing support, capture content and engage with attendees.
Media & Public Relations
- Develop case studies, stories, and press releases to increase Pasic’s presence in local media.
- Liaise with local press to secure coverage and raise awareness of Pasic’s work.
Other
- Monitor and report on the effectiveness of marketing campaigns and recommend improvements.
- Keep up-to-date with trends and best practice in marketing, social media, and communications.
Person Specification
Essential Qualifications & Experience
- Relevant marketing, communications, or digital media qualification, or proven experience.
- Minimum 2–3 years’ experience in a marketing or communications role (ideally experience in the charity/third sector).
- Proven experience managing social media platforms and digital marketing campaigns.
- Experience in website content management, SEO, and email marketing.
- Experience producing marketing materials (digital and print) and maintaining brand consistency.
- Driving licence and access to a vehicle.
Skills & Competencies
- Strong written and verbal communication skills.
- Ability to create compelling content for multiple audiences.
- Proficiency with website CMS, Google Analytics, social media management tools, and email marketing software. Ideally experience with WordPress and Mailchimp.
- Basic design skills (Adobe Creative Suite, Canva, or similar) for producing marketing collateral.
- Awareness of emerging digital tools and trends, including the use of AI to support content creation, marketing efficiency, and audience engagement.
- Organised and self-motivated with the ability to manage multiple projects and deadlines.
- Understanding of GDPR and compliance requirements in marketing communications.
- Confident representing Pasic at engagements and events, including occasional public speaking.
Desirable
- Experience in fundraising communications or working with fundraising teams.
- Media relations experience, including drafting press releases and liaising with journalists.
- Knowledge of analytics tools to track digital engagement and campaign performance.
- Experience using CRM systems (e.g. Salesforce).
Personal Attributes
- Creative and proactive with a keen eye for detail.
- Collaborative, adaptable, and able to work effectively within a small team.
- Passionate about the charity sector and Pasic’s mission.
Pay: £30,000.00-£33,000.00 per year
Benefits:
Work Location: Remote
