Salary Circa £37,000 per annum
Contract type Fixed Term
Location Great Abington, Cambridge CB21 6AD (Agile; approximately 2 days a week from our office)
Full Time
This is a fixed term, 9 months, full time
The Vacancy
The Senior Email Channel Officer is a critical role and responsible for the end-to-end delivery of email and SMS communications, ensuring campaigns and automated journeys are planned, built, tested, and deployed on time. The role ensures supporters receive timely, relevant and engaging communications that strengthen their relationship with the charity and drive meaningful action. The post holder will have strong experience using email marketing platforms in achieving KPI’s such as improved campaign engagement metrics; improved automated journeys to increase retention, reactivation and income; delivering email accuracy and quality; and contributing to the overall Supporter Experience Strategy to build lifetime value through more supporters, staying longer and doing more.
This is a 9-month FTC
MAIN DUTIES & RESPONSIBILITIES:
Campaign and Automation Journey Planning & Delivery
Owning the end-to-end delivery of email and SMS campaigns, including planning, building and testing high-quality communications to support fundraising, supporter engagement and other organisational priorities such as newsletter updates, sporting, campaigning, and appeal actions.
Advise and deliver automated email journeys that welcome, retain, steward and reactivate supporters, building performance knowledge and insight that can be replicated across different supporter products and journeys.
Support the Email Channel Manager in the planning and prioritisation of the Email and SMS channel calendar, ensuring effective delivery of campaign activity.
Work with data and CRM teams to improve trigger logic, personalisation and segmentation, using your audience understanding to incorporate targeting and personalisation using customer data and dynamic content logic.
Ensure all communications meet agreed quality standards through rigorous pre-deployment testing, including content, personalisation, segmentation, links, rendering and customer journey checks.
Advise on the integration of email within multi-channel campaigns (e.g. email, SMS, Whatsapp, direct mail, social and telephone)
Manage campaign workflows and delivery timelines, working with stakeholders to ensure requirements, approvals and dependencies are clearly understood and delivered to schedule.
Reporting, Performance & Insight
Monitor performance and continuously refine journeys to improve conversion, engagement and lifetime value.
Work with Business Intelligence, Insight and Digital Analytics teams to produce regular reports on email performance, offering clear insights and recommendations.
Use A/B testing, segmentation and behavioural insights to drive continuous improvement.
Ensure activity aligns with KPIs around engagement, retention, income and supporter satisfaction.
Data, Compliance & Quality Assurance
Ensure all email activity is fully compliant with GDPR, PECR, consent and internal data governance.
Working closely with the website team, carry out thorough QA across content, links, rendering and segmentation before deployment.
Champion accessibility, inclusive language and best‑practice UX within email design.
Collaboration & Stakeholder Management
Work closely with internal teams needing email support, advising on best practice, delivery approach and channel suitability.
Build effective working relationships with stakeholders across fundraising, marketing, supporter engagement, data, digital and analytics teams.
Translate campaign briefs and business requirements into actionable delivery plans, providing expertise on channel capabilities, timelines, segmentation and automation.
Liaise with platform and technology partners to troubleshoot issues and support continuous improvement.
Platform & Technical Ownership
Strong use of ESP email and automation platforms such as Dotdigital, Salesforce Marketing Cloud, or equivalent to build and optimise emails and journeys.
Support the development of templates, modules, reusable assets and stronger processes. Contribute to platform migrations or upgrades, ensuring smooth transitions and improved capability.
Identify and implement workflow improvements between the Supporter Experience and Data teams to increase effectiveness and reduce lead times for campaign deployment.
Continuous Improvement & Ways of Working
Work alongside another Senior Email Officer with championing email channel best practise to uphold high quality assurance and executional standards.
Act as a trusted channel specialist, advising stakeholders and ensuring communications are deliverable, compliant and customer-focused.
Create and maintain documentation of learnings, processes, ways of working and results where required.
Identify opportunities to improve campaign workflows, automation and operational efficiency.
WHAT WE ARE LOOKING FOR:
Significant experience delivering end-to-end email and/or SMS campaigns and automated journeys in a fundraising, marketing or digital environment.
Strong experience building, testing, quality assuring and deploying customer communications.
Hands‑on experience with email marketing platforms and CRM systems.
Proven track record of improving performance through testing and optimisation.
Experience working with stakeholders to plan and deliver campaigns from brief to execution.
Experience working with data teams and segmentation logic.
Familiarity with behavioural insights or loyalty‑building techniques.
Strong understanding of email best‑practice, including accessibility, personalisation and UX.
Knowledge of GDPR, PECR and data governance standards.
Strong attention to detail with the ability to conduct thorough testing and quality assurance across customer communications.
Strong analytical skills with ability to turn insight into action.
Have experience with interpreting and using reporting tools (Google Analytics, PowerBI, Lookerstudio or equivalent).
Ability to manage multiple projects with competing deadlines.
Ability to work collaboratively across teams and managing stakeholders.
Comfortable working autonomously, prioritising delivery.
Proactive mindset, self-starter and passionate about customer-first communication.
Excellent attention to detail and organisational skills.
The closing date for applications is the 9th August 2026, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.
The Company
The Company has experienced unprecedented growth over the past few years. We have a vast number of employees, and provide support to clients from all over the country. Recently, the company has won multiple workplace environment awards and has an outstanding record of employee satisfaction.
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The Values
Innovation
We are creative and fearless in our work.
Accountability
We take ownership of our work and lead from the front.
Teamwork
We collaborate widely and build supportive environments.
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The Charity
Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure. Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope.
There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer’s Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure.
We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented. Any offer of employment is however subject to you having the right to work in the UK.
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It is important to offer a range of benefits which are designed to meet both the organisational and individual needs, are market competitive and designed to attract and retain employees.
Holiday entitlement
Healthcare
Sick pay
Pension
Cycle to work scheme
Family friendly policies
Learning & development
