Role Summary
We are looking for a Digital Marketing & Ecommerce Executive / Manager to help increase direct sales through our websites, local customer base, and direct customer channels.
The main mission of this role is to:
- Increase sales through our own websites and direct channels
- Improve paid ads performance and ROAS
- Build profitable campaigns for low-cost/high-volume products
- Increase average order value through bundles, upsells, cross-sells, and promotions
- Improve repeat purchases, customer retention, and email marketing
- Reduce reliance on other marketplaces where fees reduce profit margins
- Improve website conversion rates, product pages, landing pages, and customer journey
This is a hands-on role for someone who understands ecommerce, digital marketing, paid advertising, product presentation, and customer behaviour.
You will mainly focus on driving online growth, but as a small business, you will also be expected to support wider ecommerce, marketplace, product, sales and operational tasks when required.
Key Responsibilities
Direct Sales & Ecommerce Growth
- Grow sales through our own websites, local customers, and direct customer channels
- Improve website conversion rates, customer journey, and online shopping experience
- Increase average order value through bundles, offers, upsells, cross-sells, and product recommendations
- Develop strategies to improve repeat purchases, customer retention, and customer lifetime value
- Help reduce reliance on marketplaces by building stronger direct sales channels
- Identify opportunities to improve profitability across low-cost and high-volume products
Paid Ads & Marketing Performance
- Manage and optimise paid advertising campaigns across Google Ads, Meta/Facebook, Instagram, Microsoft Ads, and other relevant platforms
- Improve ROAS, cost per conversion, click-through rate, conversion rate, and overall campaign profitability
- Create campaigns focused on profitable sales, not just traffic
- Test different offers, landing pages, products, audiences, and creatives
- Analyse campaign data and make practical improvements based on performance
- Support seasonal campaigns, product launches, promotions, and sales events
Website, SEO & Conversion Optimisation
- Improve product pages, category pages, landing pages, banners, and promotional sections
- Optimise product titles, descriptions, images, keywords, and website content
- Support SEO improvements to increase organic traffic and long-term visibility
- Review website performance and suggest improvements to increase sales
- Help manage website updates, product uploads, pricing changes, and promotional content
- Work across platforms such as WordPress, WooCommerce, Amazon, eBay, and other ecommerce channels
Email Marketing & Customer Retention
- Create and manage email marketing campaigns, offers, and customer communications
- Build campaigns to encourage repeat purchases and increase customer lifetime value
- Support abandoned cart emails, follow-up campaigns, promotions, and customer segmentation
- Develop ideas to bring customers back after their first purchase
- Help grow and maintain customer databases for direct marketing
Content, Creative & Product Presentation
- Create or support digital content including banners, product copy, promotional graphics, email assets, and social media content
- Help improve product presentation across websites and marketplaces
- Support basic photography, video content, product images, and creative assets where required
- Maintain brand consistency across websites, adverts, emails, marketplaces, and social media
- Contribute ideas for campaigns, product bundles, launches, offers, and promotions
Marketplace & Wider Business Support
- Support marketplace activity across Amazon, eBay, and other online channels when needed
- Help optimise marketplace listings, pricing, content, keywords, and product visibility
- Carry out competitor research, product research, pricing checks, and market analysis
- Support new product launches and ecommerce administration
- Assist with wider business tasks when required as part of a growing small business
What We’re Looking For
- Experience in digital marketing, ecommerce, online retail, or marketplace selling
- Strong understanding of paid ads, ecommerce growth, SEO, conversion optimisation, and customer retention
- Good knowledge of Google Ads, Meta Ads, Google Analytics, social media, and email marketing
- Commercial mindset with a focus on sales, profit, ROAS, AOV, and customer lifetime value
- Ability to analyse data and turn it into practical actions
- Strong written English and ability to create clear product and marketing content
- Creative eye for design, branding, product presentation, and customer experience
- Organised, proactive, and able to manage multiple priorities
- Comfortable working independently and taking ownership
- Flexible attitude and willingness to support other areas of the business when needed
Useful Experience
Experience with any of the following would be an advantage:
- WooCommerce, Shopify, WordPress, Amazon Seller Central, eBay, or similar platforms
- Google Ads, Microsoft Ads, Meta Ads Manager, Google Analytics, Search Console, and Merchant Center
- Email marketing platforms such as Mailchimp, Klaviyo, or similar
- Adobe Photoshop, Canva, Adobe Creative Suite, or other design tools
- SEO tools, keyword research, marketplace optimisation, or product listing optimisation
- Photography, videography, reels, social media content, or product content creation
- Ecommerce, retail, consumer products, manufacturing, printing, stickers, or online trading experience
Company Overview
AMZ Cambridge Ltd is an independent ecommerce, manufacturing, and online retail business selling a wide range of products worldwide.
Our business includes multiple brands and departments:
- TYGA Store — lifestyle, home essentials, and general products
- StickerDeen — sticker manufacturing and wall art
- Ambaa — health, beauty, and lifestyle products
We sell through our own websites, direct customers, local customers, Amazon, eBay, and other online marketplaces.
As a growing business, our main focus is to build stronger direct sales channels so we are less dependent on marketplaces and their high fees. We want to grow our own websites, improve customer retention, increase average order value, and build profitable marketing campaigns.
What We Offer
- A key role within a growing ecommerce and manufacturing business
- Opportunity to directly influence website sales, customer growth, and profitability
- Varied work across digital marketing, ecommerce, marketplaces, products, and operations
- Creative input into campaigns, promotions, product launches, and ecommerce strategy
- Long-term progression opportunities as the company grows
- Practical, ambitious, and supportive working environment
Pay: £27,000.00-£32,000.00 per year
Benefits:
- Cycle to work scheme
- Employee discount
- Free parking
- On-site parking
Ability to commute/relocate:
- Cambridge CB22 3FJ: reliably commute or plan to relocate before starting work (required)
Application question(s):
- Our main goal is to grow profitable direct sales through our own websites, local customers, and direct customer channels, rather than relying heavily on marketplaces like Amazon/eBay where fees reduce margins.
If you joined, what would be your first 3 priorities to increase website sales, improve ROAS, increase average order value, and encourage repeat customers?
Experience:
- Digital marketing: 1 year (required)
Language:
Licence/Certification:
- Driving Licence (preferred)
Work Location: In person
