JNJ Detailing Ltd – Halesowen, Birmingham
Full-time, permanent
Monday to Friday, 8:00am–5:30pm
Salary: £35,000–£50,000+ depending on proven experience and performance
Create Paid Social Ads That Actually Generate Customers
JNJ Detailing is looking for a Paid Social Creative Specialist / Performance Creative Strategist to take ownership of the creative behind our paid advertising.
This is not primarily an organic social media role.
We are looking for someone who understands how to turn customer problems, desires, objections and proof into paid social creative that generates qualified enquiries and profitable revenue.
You will work primarily on creative for Meta advertising, with opportunities to develop creative for other paid social platforms as JNJ grows.
We need someone who can do more than edit attractive videos.
You should understand:
Hook → Problem → Desire → Proof → Offer → Objection Handling → Call to Action
and how each part affects advertising performance.
You will research the customer, develop angles, write scripts, create and direct content, edit ads, analyse performance and use the data to decide what we should create next.
About JNJ
JNJ Detailing is a rapidly growing premium automotive protection business based in Halesowen, Birmingham.
We specialise in:
- Paint Protection Film
- Full-car PPF
- Stealth / satin PPF transformations
- Colour-change PPF
- Ceramic coatings
- Premium vehicle protection
We regularly work on Porsche, Ferrari, Lamborghini, McLaren, Aston Martin, Range Rover, BMW M, Mercedes-AMG, Audi RS and other premium and performance vehicles.
JNJ has built an established social audience of approximately 300,000 followers and invests significantly into acquiring customers through digital advertising.
We are now building a more sophisticated performance-marketing operation.
The next step is having somebody whose primary responsibility is making the creative itself perform better.
The Role
Your responsibility is simple:
Develop paid advertising creative that helps JNJ acquire more qualified customers, at a lower acquisition cost and higher return on advertising spend.
You will work closely with the people responsible for media buying, sales and the founders.
The media buyer will manage budgets, campaigns and account optimisation.
You will own the creative problem.
That means continually answering questions such as:
- Which customer segment should we speak to?
- What problem matters most to them?
- What is stopping them buying PPF?
- Which hooks are working?
- Which angles are producing qualified leads?
- Where are viewers dropping off?
- Which proof increases trust?
- Which objections should we address?
- Which winning ads should we iterate?
- Which losing concepts should we stop producing?
- What should we test next?
What You Will Be Doing
You will be responsible for:
- Researching JNJ's target customers
- Understanding their pains, desires and buying objections
- Researching competitors and advertising angles
- Developing paid-social creative concepts
- Building testing plans around different angles
- Writing hooks
- Writing short-form scripts
- Writing advert copy and CTAs
- Creating UGC-style advertising
- Filming advert content
- Directing JNJ staff, customers or creators
- Appearing on camera where appropriate
- Editing paid-social videos
- Creating multiple hook and opening variations
- Repurposing winning organic content into paid advertising
- Creating advert variations from winning concepts
- Reviewing creative performance
- Identifying winning and losing patterns
- Producing new iterations based on actual performance data
- Maintaining a structured creative testing pipeline
Types of Creative You May Produce
Your work could include:
UGC-Style Advertising
Natural presenter-led videos that feel like content rather than traditional advertising.
Founder / Expert-Led Creative
Using JNJ's team to explain customer problems, demonstrate expertise and build trust.
Problem-Aware Ads
Examples:
- Stone chips destroying new-car paint
- Why cheap PPF quotes are not comparable
- Why PPF installations can look different despite using similar film
- Protecting a £100,000+ vehicle from road damage
- Problems with poor-quality PPF installations
Transformation Creative
Before-and-after content showing:
- Stealth transformations
- Full-car PPF
- Colour PPF
- Premium vehicle transformations
Proof Creative
Using:
- Customer reviews
- Customer vehicles
- Installation footage
- Close-up workmanship
- Testimonials
- Case studies
- Workshop processes
Direct-Response Advertising
Creative built specifically to move a qualified customer towards:
- Enquiring
- Completing the qualification process
- Booking a consultation
- Speaking to Sales
You Must Understand Performance
We are not looking for someone who judges creative based on whether it "looks good."
You should understand how creative affects metrics including:
- Hook / hold rate
- 3-second views
- Watch time
- Retention
- Click-through rate
- Landing-page behaviour
- Cost per lead
- Cost per qualified lead
- Customer acquisition cost
- Conversion rate
- Booked revenue
- ROAS
You do not need to be the person managing the advertising account.
However, you must be capable of reading performance data and using it to decide what creative should be produced next.
How We Think About Creative
JNJ does not want to produce one advert and hope it works.
We want a structured creative-testing system.
For example:
Customer problem
Stone chips on a new Porsche
↓
Angle
"Most owners protect their Porsche after the first damage appears."
↓
Hooks
Create 5 different openings
↓
Creative
Create different presenter, visual and proof variations
↓
Test
Run through paid social
↓
Analyse
Which hooks and angles produce qualified customers?
↓
Iterate
Create more versions of the winners and kill the losers
You should enjoy this process.
Organic vs Paid
We still believe good organic content can provide excellent inspiration for paid advertising.
However, your primary responsibility is commercial creative performance.
The success of this role will not be judged primarily by followers or viral views.
We care about:
- Qualified leads
- Cost per qualified lead
- Customer acquisition
- Booked revenue
- ROAS
- The number of repeatable winning advertising concepts you create
A video receiving 1 million views but generating no commercially useful action is not automatically a success.
A video receiving 40,000 views and generating £50,000 of profitable PPF bookings may be considerably more valuable.
Who We Are Looking For
You may currently work as a:
- Performance Creative Strategist
- Paid Social Creative Strategist
- Creative Strategist
- Direct Response Creative Strategist
- Performance Creative Specialist
- Paid Social Content Creator
- UGC Creative Strategist
- Performance Marketing Creative
- Creative Producer
We are particularly interested in people who have already created advertising for:
- High-ticket services
- Automotive
- E-commerce
- Home improvements
- Property
- Finance
- Education
- Premium consumer brands
- Lead-generation businesses
Automotive experience is useful but not essential.
Proven paid-social creative ability is more important.
Essential Requirements
You should already have experience creating paid advertising creative.
You must be able to demonstrate:
- Ads you personally helped create
- The thinking behind the creative
- What your specific responsibility was
- What was tested
- How the creative performed
- What you learned from the result
- What you created next
We particularly want to see applicants who can discuss metrics such as:
- Spend
- CPL
- Cost per qualified lead
- CPA
- CTR
- Conversion rate
- Revenue
- ROAS
You should also be:
- Creative
- Commercially minded
- Strong at writing hooks
- Comfortable scripting
- Capable of filming
- Capable of editing
- Comfortable directing people
- Willing to appear on camera where appropriate
- Comfortable receiving performance feedback
- Highly analytical about creative performance
- Able to work independently
- Interested in customer psychology
- Obsessed with testing and improvement
This Role Is Not Suitable for Someone Who
- Is primarily an organic social media manager
- Only wants to create cinematic car videos
- Measures success mainly through followers
- Has never created paid advertising
- Cannot explain why an advert performed
- Is uncomfortable analysing performance data
- Wants somebody else to provide every creative idea
- Only edits footage provided to them
- Has no interest in direct-response marketing
- Becomes emotionally attached to creative that the data says is not working
- Wants to manage Meta campaigns rather than specialise in creative
- Thinks attractive editing automatically makes good advertising
What Success Looks Like
You will be successful when:
- JNJ is testing new advertising creative consistently
- New hooks and angles are being produced every week
- Winning concepts are identified quickly
- Winning concepts are iterated aggressively
- Poor-performing concepts are stopped
- Cost per qualified lead improves
- Advertising generates better-quality opportunities
- Meta ROAS improves
- Sales receives more qualified prospects
- Creative contributes measurable booked revenue
- JNJ develops a repeatable library of winning advertising angles
- The founders no longer need to personally drive every advertising idea
Ultimately:
JNJ should make more money from advertising because you are here.
Why Join JNJ?
This is an opportunity to build the performance-creative function inside a rapidly growing automotive business.
You will have:
- Significant creative ownership
- Real advertising spend to test your work
- Premium vehicles to create content around
- Access to customers, installers and founders
- An existing audience of approximately 300,000 people
- A large library of automotive content opportunities
- Direct performance feedback
- The ability to test ideas quickly
- A growing marketing operation
- Opportunity to progress as JNJ scales
You will not be joining simply to follow an existing content calendar.
You will help build the system JNJ uses to create advertising creative at scale.
Pay & Progression
£40,000–£50,000+ depending on proven experience and ability.
For an exceptional candidate with a strong track record of creating profitable paid-social creative, we are prepared to build a performance-led package with additional earning potential.
As JNJ's marketing operation grows, there is scope for this position to develop into:
Senior Performance Creative Strategist
and eventually potentially:
Head of Performance Creative
with responsibility for creators, editors, UGC talent and the wider creative-testing operation.
Application Process
Please apply with your CV and examples of paid advertising creative you have personally worked on.
For at least one example, tell us:
- What was being sold?
- Who was the customer?
- What was the creative angle?
- What did you personally create?
- What did the advert achieve?
- What did you change after seeing the performance?
Please provide portfolio links, ad examples or creative examples wherever possible.
Shortlisted applicants will complete:
- Short video interview
- Portfolio and advertising-performance review
- Practical creative strategy task
- In-person paid creative practical
During the practical, you may be given a JNJ service and asked to:
- Research the customer
- Identify an angle
- Develop multiple hooks
- Script an advert
- Film/direct the content
- Edit the creative
- Explain how you would test and iterate it
Location: Halesowen, Birmingham
Hours: Monday to Friday, 8:00am–5:30pm
Job type: Full-time, permanent
Work location: In person
Pay: £35,000.00-£50,000.00 per year
Benefits:
Ability to commute/relocate:
- Halesowen B63: reliably commute or plan to relocate before starting work (preferred)
Application question(s):
- Have you personally created paid social advertising creative that has spent money on Meta/TikTok?
- Describe the strongest paid-social advert you personally created. Include spend, CPL/CPA, revenue or ROAS where available.
- What was your specific involvement: research, strategy, scripting, presenting, filming, editing or all of these?
- Explain how you decide what creative to make after an existing advert starts performing well.
- A Meta ad has a high CPM, weak 3-second hold and low CTR. What would you investigate first?
- Please provide links to 2–3 paid advertising creatives you personally worked on.
Work Location: In person
