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Senior Press Officer

ASDA -
Leeds

Apply Now

Job details

Permanent | Full-time
5 days ago

Benefits

Store discount
Cycle to work scheme
Annual leave
Company pension
Discounted gym membership
Employee discount
Car scheme

Full job description

Job Reference Code: R-099133
Employment Type: Full time
Contract Type: Permanent
Hours Per Week: 37.5
Salary: Competitive salary plus benefits.
Closing Date: 14 July 2026

**Senior Press Officer*Head Office***

Senior Press Officer – George Brand

Do you have a strong background in consumer PR and are looking for an exciting opportunity to join the PR team for one of Britain’s best loved clothing brands?

This role focuses on the development and execution of Asda consumer PR plan – effectively communicating key launches of Asda’s products and services that demonstrate our commitment to quality products and meeting the needs of our customers. This will be achieved through exciting, integrated PR campaigns that complement or enhance our total marketing communications plans, as well as an ‘always on’ press office to support our trade plan.

The role, reporting to the Head of George PR, is responsible for generating proactive, positive media coverage across a variety of media communications channels. The role requires a passion for food and drink quality and innovation and the ability to build strong relationships with key contacts across the business to tell the Asda product story.

Key responsibilities

Support the Head of PR in developing and implementing a calendar of PR activities that successfully communicate key messages around George at Asda’s products and services in earned media, and in line with Asda’s overall reputation and values.

Support with production and staging of press events for key media.

Closely involved in the day-to-day management of our PR agency to ensure activity is clearly briefed, developed and executed – in line with broader customer comms timelines and plans.

Identify new and innovative ways of landing or measuring PR campaigns and stories – taking the opportunity to push boundaries and challenge thinking.

Responsible for holding excellent relationships with relevant stakeholders to ensure awareness of new products or services.

Have a clear understanding of how social influencers can complement PR activity – identifying the right brand ambassadors for campaigns.

From time to time, provide on call services for the PR team and wider business.

Essential skills and experience

Minimum 3 years PR experience in consumer PR – ideally with experience in retail/food and drink.

Knowledge of the media landscape.

Ability to develop strong relationships with internal stakeholders.

Confident in identifying, developing and implementing creative PR stories and campaigns that deliver impactful results.

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

Discretionary company bonus
Company pension up to 7% matched
15% colleague discount in store and online
Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves

Find your everything

Location

Great Wilson Street, Leeds, West Yorkshire, United Kingdom, LS11 5AD

View directions

Why Asda?

We’re a really values-led organisation. Our mission means we encourage everyone to be open and honest. We work creatively and collaboratively with each other, valuing everyone’s input. We get on with things, we make them happen. As so many people across the UK rely on us, we have to.

Our Creating Change for Better programme tackles the major challenges facing our business and society today and guides our efforts on where we can make the biggest difference by reducing our environmental footprint, creating healthier products and supporting our communities.

Big businesses like ours offer big opportunities. With more than 1,000 stores across the UK, from superstores and Asda Living to petrol stations, as well as depots and Express stores. £60m+ in revenue taken every day. We conduct £300m worth of transactions every week. Our website handles 2 million transactions a month. And 75% of the UK shop in Asda every year.

Rewards and Recognition

Benefits you’ll only find here

10% off Asda pet insurance

10% off selected Asda Pharmacy services

10% off Asda Tyres

10% off Asda Travel insurance

20% off Asda Mobile bundles

Free remote GP service

Available to you, your partner and your children, 24/7, year round.

Pension

Save for retirement with contributions paid into your pension account by you and Asda.

Free physiotherapy consultations

Helping you and your partner take care of yourselves with 8 free sessions per year.

Colleague discounts

15% off at our stores - get discounts on groceries and George all year round.

Car cash allowance

Eligible colleagues will receive a cash allowance as part of their benefits package. In addition, all salaried colleagues can choose to register for the Salary Sacrifice Electric Car scheme*.

(*Conditions apply)

Mortgage advice

Whether you’re a first-time buyer, renewing your mortgage, looking at buy to lets, or simply after some advice in getting a mortgage, get free* unbiased advice through the Mortgage Advice Bureau (MAB), one the UKs largest mortgage brokers.

Confidential support helpline

Find free emotional, practical, and financial support that’s fully confidential, through a helpline that’s available 24/7, year round.

Cycle to work

Buy a bike through this scheme and save on tax and national insurance.

Financial support

Find financial wellbeing tools and support, including the ability to stream your pay.

Free eye tests

Head to our in store opticians for a free checkup and take care of your vision.

Bonus

Sharing our success with a discretionary bonus scheme for salaried colleagues that really rewards your contributions.

Cancer support

Guidance and support for you and your family, from before diagnosis, to treatment and beyond.

Paid time off

From holiday to sick leave and other types of leave, such as parental leave.

Mental health support

Access free mental health support for you and your family.

Support and advice with care

If you’re supporting older family or friends with care and support, find free, confidential information, expert support, and guidance about later life care for your loved ones through the Legal & General Care Concierge service.

Hybrid working

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots

Save money on every day spends

Access to hundreds of high-street discounted Vouchers, discounts on days out, gym memberships, airport parking, and more

Setting your loved ones up for the future

As part of the team, you’ll get life assurance.

Guaranteed contracted hours

All colleagues are guaranteed weekly contracted hours / guaranteed weekly shifts via their contract of employment which is agreed with the hiring manager.

Holiday buying

Once a year our salaried colleagues are able to buy up to 5 additional days holiday via salary sacrifice (subject to eligibility).

Apply Now

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