THIS IS A HYBRID ROLE
Company Overview
Kal Group is a digital marketing agency with over 25 years of experience helping brands in the mobile leisure and lifestyle space grow properly online. We build websites that don’t just look good - they’re built to perform, generate leads, and actually move the business forward.
SEO isn’t bolted on afterwards. It’s baked into everything we do from day one, because that’s where real, long-term growth comes from.
The Opportunity
We’re hiring an SEO Executive who already knows what they’re doing and wants more ownership, more responsibility, and a clear path forward.
This isn’t a junior role and it’s not a training position.
It’s a delivery role where performance matters.
You’ll be trusted to:
- Execute SEO strategies that actually drive organic growth
- Take full ownership of client performance
- Work with intent-led, commercially focused SEO
- Adapt to how search is evolving (AI Overviews, AEO, GEO, entity-based search)
If you need constant direction, this won’t suit you.
If you want to move quickly, take ownership, and be judged on results, it will.
Who This Role Is For
You’ll do well here if you:
- Have 2+ years of hands-on SEO experience (agency preferred due to the fast paced nature of the company).
- Understand how SEO connects to leads, revenue, and growth
- Can work independently and take responsibility for outcomes
- Prefer solving problems over passing them on
- Are genuinely interested in where search is heading (AI, entities, intent, experience)
Here’s that section tightened up and brought in line with the tone:
Core Responsibilities
You’ll be responsible for improving SEO performance across client accounts — not just doing the work, but making it better.
SEO Strategy & Execution
- Carry out proper keyword research
- Optimise content for rankings, user experience, and conversion - not just keywords
- Support content that’s built for modern search (GEO, AEO, entity alignment, topical authority)
- Build internal linking structures that improve crawlability and pass authority properly
Technical & Performance SEO
- Identify and fix SEO issues using tools like:
- Google Search Console
- GA4
- SEMrush
- Screaming Frog
- Work with developers and designers to ensure SEO is built into sites properly, not retrofitted afterwards
Reporting & Insight
- Track rankings, traffic, and what’s actually driving performance
- Turn data into clear actions, not just observations
- Report on what’s happened, why it’s happened, and what needs to happen next
Essential Requirements
- Minimum 2 years’ SEO experience (agency or in-house)
- Strong understanding of:
- On-page SEO
- Search intent
- Content optimisation
- Confident using GSC, GA4, SEMrush and Screaming Frog
- GCSEs Grade C / 4 or above in Maths and English
- Strong attention to detail
- Clear written and verbal communication
- Commercial awareness - you understand how SEO impacts leads and revenue
The Mindset We’re Hiring For
Non-negotiable:
- You take ownership
- You get things done
- You solve problems instead of passing them on
- You’re reliable and accountable
- You want to improve and push things forward
- You’re comfortable working at pace
What This Role Is Not
- Not a junior or graduate role
- Not a training position
- Not for someone who has a fleeting knowledge of SEO
- Someone interested in transitioning into SEO
This is a delivery role. You’re here to drive performance.
What We Offer
- Competitive salary based on experience
- Performance-based incentives
- Hybrid working
- Clear progression
- Exposure to real strategy, not just tasks
- A team focused on outcomes, not noise
Final Note
We’re looking for people who get things done - not people who wait to be told.
If you care about modern SEO, performance, and growth, we want to hear from you.
Job Type: Full-time
Pay: £28,420.00-£38,219.60 per year
Benefits:
- Company pension
- Employee discount
- Free parking
- On-site parking
Education:
- A-Level or equivalent (preferred)
Experience:
If you care about modern SEO, performance, and growth, we want to hear from you.
Job Type: Full-time
Pay: £28,420.00-£38,219.60 per year
Benefits:
- Company pension
- Employee discount
- Free parking
- On-site parking
Education:
- A-Level or equivalent (preferred)
Experience:
- Agency : 2 years (required)
Work Location: Hybrid remote in Gainsborough
