Hey! We're Huel, and we're pleased to meet you
Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.
We invite you to read the advert below for our new Shopper Marketing Manager position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!
At Huel, we are building one of the world’s most exciting food brands. Our retail presence is growing fast, our product is loved, and our ambition is huge. We are now hiring a Shopper Marketing Manager to help us win at the point of purchase and drive in-store sales across the UK.
This is a role with real ownership. You will lead the strategy and execution that connects brand momentum to the shelf - building retailer relationships, delivering best-in-class activations, and ensuring Huel stands out where purchase decisions are made.
Leading the development and delivery of the annual UK shopper marketing plan, aligning activation strategy with brand objectives, retailer priorities, and commercial targets.
Own and manage the shopper marketing budget, allocating investment across in-store, trade, digital retail media, and sampling to maximise return.
Building strong relationships with key retail partners, including buyers and category teams at Tesco, Sainsbury’s, and other major accounts, to land best-in-class activations and secure incremental visibility.
Leading the creation of compelling sell-in materials, retailer presentations, and activation toolkits that bring the Huel brand to life at shelf and online.
Oversee POS, display, sampling, and digital-to-store activity across the full retailer estate, ensuring consistent execution and brand standards.
Partner closely with the Brand and Media teams to connect above-the-line awareness with in-store execution, ensuring campaigns work seamlessly across the full shopper journey.
Track and report on campaign performance, category data, and shopper insight, using data to refine strategy, demonstrate ROI, and inform future investment decisions.
Manage, coach, and develop more junior members of the team, building shopper marketing capability as Huel’s retail presence grows.
Not yet sure if this is the right role for you? Click HERE to read a more detailed job description.
You are a commercially minded marketer who understands the shopper journey inside out. You know how to build a strategy, bring retailers with you, and make things happen on the ground. You lead with confidence, thrive in a fast-moving environment, and bring the kind of energy that raises the whole team.
4 to 6 years of experience in shopper marketing, trade marketing, or a closely related field, either in-house at an FMCG brand or agency side.
Proven experience working with major UK grocery retailers and a clear understanding of how to navigate retailer relationships and sell-in processes.
A strong commercial instinct - comfortable working with category data, sales performance metrics, and ROI frameworks to make smart investment decisions.
Experience managing or mentoring others, with the confidence to influence cross-functional teams and senior stakeholders.
A strong eye for what makes great in-store work, with the ability to brief creatives and push for executions that genuinely stand out on shelf.
Curious, commercially minded, and able to connect the dots between great shopper marketing and real sales impact.
And, naturally, someone who brings good energy to the team and is excited to grow with one of the UK’s most exciting food brands.
And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!
We know that at times, our teams face demanding pressures, and exceptional effort deserves meaningful rewards. That's why we've created a world-class perks and benefits program designed to support our Hueligans in achieving their best, both professionally and personally, while celebrating the global impact they're making!
Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.
30 days annual leave PLUS bank holidays
Free Huel to keep you going
️ 2 weeks a year to work remotely from anywhere!
Dog friendly
Paid Volunteering Days
️ Free on-site gym with free classes, and we will give you your own nutrition plan
Free on-site wellness area offering infrared saunas and an ice bath
Free 1-on-1 therapy provided by Self-Space.
Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary
Electric Car Scheme with onsite charging
Cycle to Work Scheme
Enhanced Family Leave
Workplace Nursery Scheme
Paid Employee Referral Scheme
Biannual events to celebrate success - Have you heard about Huelchella?
We know diversity isn’t just important... it’s essential. It makes us stronger, sharper, and better at what we do. At Huel, we’re about people, not just sustainable nutrition - real people with different backgrounds, experiences, and perspectives.
We celebrate what makes each of us unique and we actively bring together Hueligans from all walks of life. Because whilst we share the same 7 values, it’s our differences that power our thinking, challenge our ideas, and help us build better products for a global community.
Belonging matters here. So does fairness. We want every Hueligan to have the opportunity to thrive, contribute, and be heard - no matter where they come from or what path they’ve taken to get here.
We don’t just welcome diversity of thought…we go looking for it!
Meet our teams here.
