Who we are
Glam Afrique Limited is a premier lifestyle and cultural brand dedicated to showcasing the finest African-inspired fashion, homeware, beauty products, and experiential events. With a rapidly growing customer base across the UK, Europe, and Africa, we are at the forefront of the African luxury movement. We are now seeking a high‑calibre Marketing and Commercial Manager to drive our commercial growth, expand our market presence, and lead our marketing strategy with a sharp commercial focus – ensuring that creativity translates directly into revenue and sustainable business success.
Job Overview
We are seeking a dynamic and innovative Marketing Manager specialised in African branding to lead our marketing initiatives. The ideal candidate will possess a strong understanding of market dynamics within United Kingdom, with a focus on elevating brand presence and driving engagement across diverse platforms. This role offers an exciting opportunity to shape the perception of our brand within the African community, leveraging creative strategies and data-driven insights to maximise reach and impact across UK
Duties
- Develop and implement comprehensive marketing strategies tailored to the African market, aligning with overall business objectives.
- Manage social media platforms, creating engaging content that resonates with target audiences and enhances brand visibility.
- Oversee product management activities, ensuring offerings meet market demands and consumer preferences.
- Lead branding initiatives to establish a consistent and compelling brand identity across all channels.
- Conduct market research and analysis to identify trends, customer needs, and competitive positioning, informing strategic decisions.
- Identify, plan and manage the launch of new products and set budgets, targets ad timelines
- Coordinate public relations efforts to foster positive relationships with media outlets, partners, and stakeholders.
- Utilise Adobe Creative Suite tools to design marketing materials, advertisements, and digital content.
- Drive B2B marketing campaigns to establish partnerships and expand business opportunities within UK.
- Analyse campaign performance metrics, adjusting strategies to optimise engagement and return on investment.
- Ensure all commercial activities comply with UK advertising standards and consumer protection regulations
Qualifications
- Proven experience in social media management, product management, branding, and marketing within the African context.
- Strong analysis skills with the ability to interpret data and translate insights into actionable strategies.
- Experience conducting market research and applying findings to optimise marketing efforts.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for content creation.
- Demonstrated expertise in public relations and B2B marketing campaigns.
- Excellent organisational skills with the ability to manage multiple projects simultaneously under tight deadlines.
- Strong communication skills, both written and verbal, with fluency in relevant languages preferred.
- A good Knowledge of African consumer markets or diaspora marketing and Passionate about African traditional styles and fashion
- A recognised degree or professional qualification in Marketing, Business Administration or related fields is desirable. This role offers an engaging environment for a passionate marketing professional eager to make a significant impact within the African market landscape.
Pay: £39,550.00-£49,550.00 per year
Work Location: In person
