When sleep is good, life is good. Everything just seems brighter. We wake up with energy and enthusiasm. We feel better and guess what? Even look better.
We set out in 2008 with a mission to shake up the bedding industry by providing great quality products for less. Whilst this is still an important part of who we are and what we believe in, we have evolved into becoming a champion for the amazing emotional and physical benefits of sleep. Because everyone deserves great quality sleep.
Soak&Sleep is a leading online retailer of premium bedding and bath linens. Renowned in the sector for its high-quality products, great customer service and fair pricing it has become the go to brand for bedding that provides comfort and a night of relaxing, refreshing sleep.
Role:
Role:
Working alongside the Brand Manager and Junior Graphic Designer, this role demands a high level of creativity whilst being a custodian of and ensuring adherence to our Brand Guidelines. A confident communicator, with a high level of attention to detail and time management are required as is the ability to liaise across functions within the business to produce and manage the design workload across multiple digital platforms and offline where required. A drive to learn, follow briefs and seek advice when required is critical to this role.
Responsibilities:
- Support Junior Graphic Designer with development of digital assets for Soak&Sleep across all platforms, to drive engagement and help position the brand
- Design key visuals for campaign activation across multiple platforms
- Develop, design and evolve informational documents and public-facing educational materials
- Ownership, application and evolution of the Brand Guidelines
- A custodian and reference point for all company wide graphic standards, logo usage and use of brand imagery
- Assist the marketing team with the content, look and feel of all digital performance marketing activity including email activity across automation and campaigns.
- Creation of social assets that drive engagement and help position the brand
- Image manipulation; edit and repurpose images for use online and by partners
- Maintains a thorough knowledge of the marketing calendar and organizes workload accordingly alongside ad hoc design briefs
- Assist Junior Graphic Designer in building campaign pages for website inline with marketing calendar
- Supports the planning, preparation and execution of photography and video shoots to capture product images, editorial shots and videos for the web and supports the approval of written content for brand ToV.
- Working with the Marketing & Content Executive and Online Merch Executive, develop and manage workflow of pages to launch new products in line with the Critical Path ensuring the key brand principles are displayed with a clear hierarchy of messaging with features & benefits clearly highlighted across image, video and written content.
- Ensures projects completed on time and to cost with minimum delays and always to the highest standards
- Ensure artwork and graphics meet internal customer requirements
- Develops and maintains an awareness of brand competition as well as halo and inspirational brand
Experience
- Graphic Design Degree or practical experience of Graphic Design
- Experience/understanding of developing and executing brand campaigns
- Understanding of Adobe Suite and use of XD to design assets
- Experience of working in a digital retailer ideal but not essential
Skills
- Proactive in identifying activity to help create strong brand presence and awareness
- Strong creative ability with a natural eye for design
- High degree of computer literacy in all Microsoft & Google office packages, and understanding of design packages including photoshop and XD
- Proactive in looking at ways to improve processes with a strong attention to detail
- Ability to analyse, present and communicate information clearly
- A team player with good organisational skills and ability to plan forward
- Self motivated with the ability to meet deadlines
- Ability to be flexible and prioritise across a broad area of activity
- Must have a positive energetic approach to the workplace
- Can do, will do attitude and a drive to achieve
Accountability
- Understands and conducts self in line with Brand values
- Owns the brand values and goals and holds team accountable to do the same
- Comprehension of Target Audience and ToV
- Thorough knowledge of the brand guidelines and holding business accountable for appropriate application
- Holds self accountable for maintaining in depth knowledge of products, services, promotions and Terms and Conditions
- Supports the maintenance of the marketing calendar
- On time delivery of launch products and campaigns to the site
- Completes and holds self accountable for maintaining knowledge of Sleep Ambassador training.
Department: Ecommerce/Marketing
Reports to: Brand Manager
Direct Reports: None
Pay: £24,000.00-£25,000.00 per year
Benefits:
- Company pension
- Employee discount
- Store discount
- Work from home
Education:
Work Location: Hybrid remote in Guildford GU1 4SJ
