Position Overview
Lead Generation Exectutive will be responsible for building, leading, and optimizing a high-performing outbound prospecting and calling function to drive qualified leads into the sales pipeline. This role requires a hands-on leader who can design outbound strategies and ensure consistent delivery of high-quality leads to support the company’s revenue goals.
You will work closely with the Commercial Director and the wider Sales and Marketing teams to identify target markets, craft outreach strategies, and implement best practices in data management, performance tracking, and conversion optimization.
Key Responsibilities
- Leadership & Strategy
- Develop and execute the company’s outbound lead generation strategy, aligned with commercial objectives.
- Establish clear KPIs and performance targets for the team, ensuring consistent delivery of results.
- Collaborate with Sales leadership to define target customer profiles, outreach messaging, and qualification criteria.
- Outbound Prospecting & Campaign Management
- Design and oversee outbound calling, emailing, and LinkedIn prospecting campaigns to generate qualified leads.
- Develop scripts, outreach sequences, and engagement playbooks tailored to key market segments.
- Ensure high call volumes, quality conversations, and strong follow-up processes.
- Monitor and analyze campaign performance, making data-driven adjustments to improve conversion rates.
- Operational Excellence
- Oversee lead management processes, ensuring accurate tracking and handover between Lead Generation and Sales teams.
- Maintain CRM hygiene, ensuring data accuracy, segmentation, and actionable reporting.
- Introduce and optimize tools and technologies to improve prospecting efficiency (e.g., CRM systems, dialers, automation tools).
- Ensure compliance with data protection regulations (e.g., GDPR, TCPA).
- Collaboration & Reporting
- Report regularly to the Commercial Director on performance metrics, pipeline growth, and insights.
- Work with the Commercial Director to forecast lead volume and conversion outcomes.
Key Skills & Experience
- Proven experience in outbound lead generation or inside sales function, ideally in a B2B environment.
- Strong understanding of outbound calling, prospecting techniques, and lead qualification frameworks.
- Proficiency in CRM systems (e.g., HubSpot, Salesforce) and sales enablement tools.
- Excellent communication, coaching, and performance management skills.
- Data-driven mindset with the ability to translate analytics into actionable strategies.
- Strategic thinker with hands-on execution ability and strong attention to detail.
Performance Metrics
- Number of qualified leads generated (per week/month/quarter).
- Conversion rate from lead to opportunity.
- Team activity metrics (calls, connections, demos booked).
- Lead quality and sales feedback.
- Pipeline contribution and ROI from outbound activities.
Personal Attributes
- Highly motivated, proactive, and results-driven.
- Exceptional leadership and team development skills.
- Strong commercial acumen with a passion for growth.
- Confident communicator with excellent interpersonal skills.
Job Type: Full-time
Pay: From £30,000.00 per year
Benefits:
- Company pension
- On-site parking
Work Location: In person
