Location: Diverse Gym, Preston – near Roman Way
Role: Full-Time
About Diverse Gym
Diverse Gym is an independent fitness facility in Preston offering much more than a traditional gym membership.
Our facility includes a large free-weights area, cardio and resistance zones, functional training space, dedicated class studio and Reformer Pilates studio.
We're now entering an exciting phase of growth, including the launch of our new physiotherapy service, and we're looking for an ambitious, energetic and commercially driven Sales & Fitness Manager to help us maximise the potential of the business.
The role will have a particular focus on growing our four core products:
- Gym Memberships – our core membership offering
- Reformer Pilates – dedicated Reformer Pilates classes within our specialist studio
- Transform U – our results-focused group personal training programme
- Physiotherapy – our new physiotherapy service for members and the wider community
The Role
This is a hands-on role combining fitness, sales, customer service and business development.
You'll be the driving force behind membership growth at Diverse Gym, responsible for generating and converting enquiries, increasing participation across our services and ensuring our members receive an outstanding experience.
We want someone who is comfortable both on the gym floor and on the phone closing a sale.
You'll actively engage with prospects and existing members, identify what they're looking to achieve and recommend the most appropriate Diverse Gym service.
You'll also be responsible for identifying opportunities to cross-sell between our four core products.
For example, a gym member may benefit from Reformer Pilates or Transform U, while someone visiting our physiotherapist could potentially become a long-term gym member.
Your goal will be to help us build a thriving fitness community while driving sustainable revenue growth across the business.
Key ResponsibilitiesSales & Business Growth
- Drive new membership sales and achieve agreed monthly targets
- Generate and convert enquiries across all four core products
- Proactively promote Gym Memberships, Reformer Pilates, Transform U and Physiotherapy
- Follow up new leads quickly and consistently
- Conduct gym tours, consultations and membership appointments
- Confidently sell over the telephone and face-to-face
- Re-engage previous enquiries and former members
- Identify cross-selling and upselling opportunities
- Develop local business partnerships and referral opportunities
- Track leads, conversions, cancellations and revenue against agreed KPIs
- Take ownership of achieving monthly sales and revenue targets
Fitness & Member Experience
- Maintain a visible and approachable presence on the gym floor
- Build strong relationships with members
- Help new members feel comfortable and engaged from day one
- Support members with their training and fitness goals
- Deliver gym inductions and fitness consultations
- Encourage members to participate in additional services where appropriate
- Help create a positive, motivating and inclusive gym environment
Member Retention
Growing membership isn't just about bringing people through the door.
You'll also take ownership of keeping them.
This will include:
- Monitoring member engagement
- Proactively contacting disengaged members
- Supporting new-member onboarding
- Developing member challenges and engagement initiatives
- Gathering feedback and identifying opportunities to improve the member experience
- Reducing cancellations and improving overall membership retention
Marketing & Community
You'll work alongside our marketing team to turn marketing activity into enquiries, appointments and ultimately sales.
You'll also:
- Support social media content from within the gym
- Promote member success stories and transformations
- Promote Reformer Pilates, Transform U and Physiotherapy
- Help organise open days, challenges and promotional events
- Build relationships with local businesses and organisations
- Identify opportunities to increase Diverse Gym's presence within the local community
Gym Operations
You'll also help ensure Diverse Gym operates to a consistently high standard.
Responsibilities will include:
- Maintaining excellent standards of gym presentation and cleanliness
- Ensuring equipment remains operational and servicing is completed
- Supporting the day-to-day running of the facility
- Resolving member queries professionally and efficiently
- Ensuring health and safety procedures are followed
- Supporting and motivating the wider gym team
Who We're Looking For
We're looking for someone who is commercially minded, confident with people and passionate about fitness.
You'll ideally have:
- Experience working within the fitness or leisure industry
- A recognised fitness or Personal Training qualification
- Strong sales skills and the confidence to ask for the sale
- Experience working towards sales, membership or revenue targets
- Excellent communication and relationship-building skills
- Confidence speaking with prospects both face-to-face and over the telephone
- A strong understanding of customer service and member retention
- The ability to motivate and engage members
- Good organisational skills
- An understanding of social media and local marketing
- A proactive attitude and willingness to take ownership
Previous management or supervisory experience would be beneficial.
Above all, we're looking for someone with energy, personality and commercial drive who genuinely wants to help grow Diverse Gym.
What We Offer
- Competitive salary
- Performance-related bonus
- Free Diverse Gym membership for you and one other person
- Personal development opportunities
- Access to a wide range of fitness qualifications through Diverse Trainers
- Pension scheme
- Opportunity to develop your career as the gym continues to grow
Interested?
We're not looking for someone who simply wants to supervise a gym.
We're looking for someone who can sell, engage, motivate and grow.
If you're passionate about fitness, confident in sales and excited by the opportunity to play a major role in growing an independent fitness business, we'd love to hear from you.
Job Types: Full-time, Permanent
Pay: £28,000.00-£30,000.00 per year
Benefits:
Ability to commute/relocate:
- Preston PR2 5AR: reliably commute or plan to relocate before starting work (required)
Experience:
- Management: 2 years (required)
- Social media marketing: 2 years (required)
- Sales: 2 years (required)
Work Location: In person
