OWNERSHIP & PARTNERSHIP
This is not a conventional hire. We are looking for a partner, not just a director. The right person will have the opportunity to build and own the Performance Division as their own, with genuine autonomy over how it operates, grows and scales.
For an exceptional candidate who delivers, this role carries a clear path to equity and long-term ownership in what we are building. We want someone who thinks and acts like an owner from day one, and who wants to share in the upside they help create.
ABOUT PERIPHERAL
Peripheral is a consultancy built for modern wellness businesses. We help ambitious operators grow, scale and future-proof their businesses through expertise in business strategy, growth, marketing, customer experience, leadership, technology and operational performance.
Through our expanding client portfolio across wellness, fitness and health, and our exclusive strategic partnership with Technogym, we are building one of the most connected growth ecosystems in the industry.
As we enter our next phase of growth, we are looking for a Marketing & Growth Director to lead and develop our Performance Division.
THE OPPORTUNITY
This is a senior marketing and growth role for a commercially minded operator who knows how to turn paid acquisition into measurable, profitable growth. Hands-on expertise running and scaling Meta advertising is central to this role and a hard requirement.
Working directly alongside the founders, you will own customer acquisition, CRM, automation, retention and performance systems across both Peripheral and our client portfolio. You will play a key role in shaping the future direction of the business while helping clients achieve sustainable commercial growth.
CORE RESPONSIBILITIES
Marketing & Customer Acquisition
- Own paid acquisition strategy across Meta, Google and owned channels
- Plan, run and scale Meta advertising campaigns that deliver measurable return
- Improve lead quality, conversion and commercial performance
- Develop scalable growth frameworks across client accounts
- Identify and unlock new growth opportunities
CRM, Automation & Retention
- Build customer journey and lifecycle frameworks
- Develop CRM and automation strategies
- Improve retention, engagement and customer lifetime value
- Create referral and advocacy systems
Consultancy & Client Performance
- Conduct growth and performance audits
- Support consultancy projects with marketing and growth expertise
- Develop acquisition, retention and growth strategies
- Contribute to commercial performance reviews and recommendations
Internal Growth
- Lead Peripheral's own marketing and growth initiatives
- Support consultancy sales opportunities
- Help develop new products, services and partnerships
Leadership
- Lead and develop Peripheral's Performance Division
- Establish systems, processes and delivery standards
- Manage internal and external resources
- Support future recruitment and team development
SUCCESS MEASURES
Within the first 12 months you will:
- Establish Peripheral's Performance Division
- Increase qualified opportunities across the business
- Improve client acquisition performance
- Develop scalable CRM and automation frameworks
- Improve customer retention and lifetime value
- Support consultancy revenue growth
- Create repeatable growth systems that can scale across multiple sectors
EXPERIENCE & SKILLS
Essential
- 5+ years in a senior marketing, growth or commercial role
- Proven, hands-on experience planning, running and scaling Meta advertising campaigns
- Demonstrable experience delivering measurable business growth through paid acquisition
- Strong practical experience with Google advertising
- Experience with CRM, automation and customer journey design
- Strong commercial and analytical mindset
- Experience managing stakeholders, projects and teams
- Excellent communication and leadership skills
Desirable
- Experience within fitness, wellness, health or hospitality
- Passionate about leading a wellness lifestyle
- Consultancy or advisory experience
- Experience working with multi-site operators
- Experience scaling businesses through growth systems
- Experience with HubSpot, GoHighLevel, Asana or similar platforms
- Understanding of customer experience and retention strategy
WHAT SUCCESS LOOKS LIKE
Success is measured by commercial outcomes and results, not vanity metrics:
- Business growth
- Client growth
- Revenue impact
- Customer acquisition performance
- Retention improvement
- Operational scalability
WHY JOIN PERIPHERAL?
- Help shape the future of a rapidly growing consultancy business
- Work directly alongside the founders and some of the world's biggest brands
- Influence company strategy and direction
- Build and lead an entire division
- Significant autonomy, ownership and progression opportunities
READY TO APPLY?
Send your CV alongside a short introduction outlining:
- Why you believe you are the right person to help build Peripheral's Performance Division
- The most significant growth project you have led
- The measurable outcomes achieved
- The largest budget or function you have managed
We're looking for commercially minded leaders who can create measurable growth and long-term sustainability.
Pay: Up to £85,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Free parking
- Health & wellbeing programme
- Private medical insurance
- Sick pay
- Work from home
Work Location: In person
