At Yeo Valley, we're about more than just making great food – we're here to Nurture & Nourish People & Planet by Making Great Food the Right Way. Forever. As a co-owned business, we invest in our people, encourage growth, and believe in doing things properly.
We aim to be a successful, visionary and purposeful food and farming business powered by people who feel inspired by our purpose and valued as co-owners.
We are currently looking for a Senior Revenue Growth Manager to join our Commercial team. This is an amazing opportunity for a self-starting, strategic thinking individual to establish RGM as a commercial operating system, driving revenue growth and profit optimisation in Yeo Valley.
Leading with and identifying opportunities to step-change the commercial delivery of our multi-branded portfolio (Yeo Valley Organic, The Collective, Tideford, Bluey and Own Label) and drive profitable growth in our ambitious and growing business. This includes:
- Leading the Revenue Growth Management agenda by creating pricing, promotional frameworks, including delivery of the commercial playbook to set the 1-2 year commercial strategy for the business.
- Leading strategic recommendations regarding trade investment and portfolio frameworks with senior leaders in Sales & Marketing and across the organisation.
- Developing organisational capability, implementing tools and leading cross-functional governance that enables disciplined, profitable growth with senior leaders across the business.
- Leading with key elements of the business strategy projects up to board level. Reviewing our 3–5-year growth projections & mix to recommend how we set ourselves up for success to drive revenue & profitability to achieve our strategic KPIs, as well as influencing & evolving our strategic KPIs.
Your responsibilities will include:
- Pricing Strategy & Architecture
- Define pricing strategy / architecture
- Establish pricing guardrails and escalation rules
- Lead price increase strategy and executive alignment
- Ensure pricing consistency across channels
- Promo & trade investment strategy
- Define role of promotion by brand and channel
- Establish trade investment principles
- Set ROI thresholds and governance rules
- Develop and maintain commercial playbook
- Portfolio & mix strategy
- Define portfolio roles (traffic driver, margin driver, premium tier)
- Guide SKU mix optimisation
- Embed margin discipline into innovation pipeline
- Ensure channel-specific assortment strategy
- Capability development
- Build organisational RGM capability across teams
- Create shared commercial decision frameworks
- Embed RGM thinking into planning cycles (AOP, JBP)
- Coach Sales and Marketing teams on value creation
- Tools & Data systems
- Define RGM data architecture
- Sponsor development of dashboards and modelling tools
- Ensure single source of truth for trade spend and pricing
- Partner with IT and Finance on automation
- Cross functional commercial governance
- Chair RGM governance forums
- Own pricing and promotion approval processes
- Lead cross-functional commercial reviews
- Ensure RGM is embedded in planning cycles
- Key deliverables
- Price/pack architecture framework & pricing governance model
- Promo strategy framework and trade investment & spend guardrails & framework
- Portfolio role & mix improvement framework
- Innovation guardrails
- RGM Playbook
- Promo effectiveness planning & evaluation tools
- Pricing simulation models & governance mechanisms
- Pricing approval framework
- Promotion governance process
This is a full-time role, working 40 hours per week (Monday - Friday). This role is based at our HQ offices in Blagdon. Whilst we operate with flexible working principles, we expect our co-owners to be present in the office 2-3 days a week. This role comes with a company car allowance.
Essential:
- 5-8 years+ commercial/finance/RGM experience
- Strong leadership skills having worked at a senior level, with evidence of having taken people on the journey
- Well-rounded commercial knowledge and business acumen. Should understand full P&L levers and their impacts
- Proven track record in writing, implementing and delivering commercial strategies
- Excellent presentation and communication skills, both written and verbal
- Ability to forge strong and effective cross-functional relationships
- Excellent influencing and stakeholder management skills at a senior level cross functionally
Ideal (but not essential):
- Knowledge of consumer insights and data agencies
- Understands trade & promotional spending effectiveness and ways of measuring ROI
- Line management experience and evidence of coaching, supporting & nurturing talent
We’re independent, British and proud to be making the highest quality yogurts, desserts and ice cream under the Yeo Valley brand and for many of the UK’s major retailers. Operating from four dairies and two logistics centres in Somerset and Devon, we employ over 1700 staff and produce more than 25% of the UK’s packaged yogurt.
We’re sure you don’t need convincing, but there’s a whole host of benefits that we offer including:
- 25 days + bank holidays
- non-contributory pension scheme
- annual bonus (as part of the Employee Benefit Trust, based on company performance for the year)
- life cover
- healthcare cash back plan
- cycle to work scheme
- subsidised Yeo Valley products and services
- preferential rates with our partners
- learning and development opportunities; we’re committed to ensuring all of our employees have the chance to grow
Our closing dates are a guide for when the application window should close, although we may close the advert sooner if we can. So, we recommend you get your application in straight away – and don’t miss the opportunity to join us!
Unfortunately, we’re not able to provide employment sponsorship to candidates at this moment in time.
Please note that Yeo Valley do not accept speculative agency applications; we will only accept applications from preferred suppliers that have been submitted to us via our recruitment portal at the point of instruction.
