Marketing Executive — Specialist Dental Group
Winchester & Poole · Full-time, Permanent · £35,000 – £38,000 + bonus
Location: Hybrid across our two sites — Winchester (Hampshire) and Canford Cliffs, Poole (Dorset). Some home-working flexibility once embedded.
Job type: Full-time, Permanent
Salary: £35,000 – £38,000 per annum, depending on experience, plus performance bonus tied to new-patient enquiries and treatment uptake
Schedule: Monday to Friday
Driving licence: Required (you will travel between sites)
About us
We are a specialist-led private dental group with two beautiful sites on the South Coast.
Dental on the Banks in Canford Cliffs, Poole is an award-winning, multi-specialist private practice and the #1 Specialist Invisalign provider in South England — Diamond II certified, with clinicians ranked among the top 300 Invisalign providers in the world. We have built our reputation on luxury patient experience, evidence-based dentistry, and life-changing smile transformations.
Aline Specialists is our brand-new sister practice opening in Winchester in Summer 2026 — a purpose-built clinic dedicated entirely to specialist orthodontics, led by internationally recognised clinicians who lecture across the UK and Europe.
You would be the first dedicated marketing hire across the group, working directly with our founding directors.
The role
This is a hands-on, hybrid role. You will own the day-to-day marketing for both practices — creating content, running campaigns, briefing freelancers and agencies, and turning our clinicians’ world-class work into beautifully told patient stories.
You will split your time between Poole (where the team and most filming happens) and Winchester (especially in the run-up to opening). Expect roughly 3 days Poole / 1 day Winchester / 1 day flexible, though this will flex with shoot schedules and launch milestones.
What you will actually do
- Plan and create social content for Instagram, TikTok, and LinkedIn across both brands — Reels, patient journey videos, before-and-afters, behind-the-scenes, educational explainers
- Film and edit on your phone day-to-day (we will bring in a videographer for bigger production days)
- Run paid campaigns on Meta and Google Ads for Invisalign, implants, cosmetic dentistry, and Aline’s orthodontic launch — either yourself or by briefing and managing our PPC freelancer
- Own the patient journey marketing — enquiry response templates, automated email/SMS nurture sequences, review generation, reactivations
- Manage both websites — copy updates, treatment pages, blog posts, landing pages for campaigns; coordinate web developers when needed
- Lead the Aline Specialists launch campaign — pre-opening teaser content, local PR, GP/dentist referral outreach, Google Business Profile setup, opening event
- Track and report new patient enquiries, cost per consultation, conversion to treatment, and ROI by channel — monthly dashboard to the directors
- Brief and manage external suppliers — PPC freelancer, videographer, photographer, graphic designer, web developer
- Maintain brand consistency — visual identity, tone of voice, in-clinic POS, patient packs, signage
- Stay close to the clinical team — capturing real cases, interviewing clinicians, turning specialist treatments into content patients understand
- Manage the social community — respond to comments, DMs, and reviews across both brands, building engaged audiences and genuine connections with prospective patients
- Stay on top of trends — platform updates, emerging content formats, and what’s working in dental and aesthetics social media, keeping our storytelling fresh
What we are looking for
Essential
- 2–4 years’ marketing experience, ideally in dental, aesthetics, healthcare, hospitality, or another premium service-based business
- Confident creating short-form video content end-to-end (filming, editing in CapCut / Premiere / Final Cut, captioning, scheduling)
- Hands-on experience running Meta Ads and Google Ads campaigns — or briefing and managing a freelancer who does
- Strong written English — you will be writing web copy, emails, ad copy, and social captions in our brand voice
- Comfortable being on-site, building rapport with clinicians and nurses, and capturing content in a clinical environment
- Solid grasp of GDPR, ASA, and GDC advertising guidance for dental marketing
- Driving licence and own transport (you will be moving between Poole and Winchester)
Nice to have
- Existing dental, orthodontic, or facial aesthetics marketing experience
- Familiarity with Pabau, Dentally, or another clinic management system
- Experience with email automation (Mailchimp, Klaviyo, or similar) and CRM-driven campaigns
- Google Ads certification and/or Meta Blueprint
- Photography skills
- Graphic design skills (Canva or Adobe Creative Suite) for day-to-day social graphics and in-clinic assets
- Experience running influencer or brand ambassador campaigns
- Experience launching a new clinic, practice, or service line
Why this role is worth it
- Two strong brands, one team — you will work on an established, award-winning multi-specialist practice AND a brand-new specialist launch. Few in-house roles offer both.
- Direct access to the founders — no layers, no internal politics, fast decisions
- Genuine creative freedom — we will back ideas, fund tests, and give you the budget to do good work
- Real clinical credibility to work with — internationally lecturing clinicians, top 300 global Invisalign providers, complex case work that genuinely deserves to be seen
- Career path — this role is designed to grow into Marketing Manager within 18–24 months as we add a junior content creator and expand
Benefits
- £35,000 – £38,000 base salary
- Performance bonus tied to new-patient enquiries and treatment uptake
- 28 days’ holiday including bank holidays
- Workplace pension
- Complimentary dental treatment for you (and discounted for family)
- Paid CPD, courses, and conferences (Dental Marketing Conference, Meta/Google certifications)
- Mileage allowance between sites
- Modern kit — laptop, phone, editing software, on-site studio space
To apply
Please send us
1. Your CV
2. A short note (3–4 paragraphs is plenty) telling us why this role and why dental — and ideally a link or two to social content you have made that you are proud of
3. Optional but loved: a 60-second selfie video telling us how you would approach launching Aline Specialists on Instagram
We will review applications on a rolling basis and aim to have someone in post by September 2026.
Find out more about our practices: alinespecialists.co.uk · dentalonthebanks.co.uk
Pay: £32,000.00-£38,000.00 per year
Work Location: In person
