At GO Outdoors our purpose is strong and clear; “to inspire and equip everyone for life outdoors”. That’s because we passionately believe in the positive benefits of the outdoors, whether that be the daily dog walk or hiking Ben Nevis, horse riding or cold water therapy, we provide the best equipment for all outdoor activities, always at the best price guaranteed! Our values aren’t just posters on the wall, we live them every day; ‘One Team ‘we are stronger together’, ‘Responsibility ‘we take ownership’, ‘Passion ‘we believe in what we do’ and ‘Integrity ‘we do the right thing’. Clear values which help us to fulfil our mission to be ‘the nations favourite outdoor retailer’. If you share our passion and want to make a difference join our team to be a part of something ‘unbeatable’!
This is GO Outdoors. Made for Exploring. Built for Everyone.
At GO Outdoors, our purpose is simple: to inspire and equip everyone for life outdoors. From hikers to cyclists, cold-water dippers to weekend campers, we believe the outdoors should be for all - and we’re here to make it accessible with trusted kit and unbeatable value.
We’re passionate, practical, and people focused. Our values - welcoming, responsible, authentic, and innovative - guide everything we do as we help the nation discover the joy of being out there. If you’re driven to empower every kind of adventurer and make the outdoors accessible to all, you’ll feel right at home with us.
This is your moment. This is GO Outdoors. Are you in?
Hourly Rate: 12.81
Role Overview
At GO Outdoors, we don’t just equip adventures — we inspire them. As a Store Colleague, you’ll play an important role in delivering a great in-store experience every day, helping customers feel welcome, supported, and ready for their next adventure.
You’ll bring energy to the shop floor by greeting customers confidently, keeping displays well presented, replenishing stock, and maintaining high service and presentation standards. With a positive attitude, strong teamwork, and a passion for helping people, you’ll help keep the store running smoothly and reflect the high standards we’re known for.
If you’re ready to step into a fast-paced retail environment, learn new skills, and be part of a supportive team, this is your opportunity to make an impact and build a strong foundation for your future career.
Key Responsibilities
- Welcome customers with confidence and energy, offering friendly support and helping them find the right products for their needs.
- Use in-store systems to check stock, share product options, and support the full customer journey.
- Keep the shop floor clean, organised, and fully replenished — ensuring displays stay fresh and aligned with GO Outdoors standards.
- Support day-to-day store tasks, including till duties, restocking, and following all safety and store guidelines.
Skills & Experience Required
- A positive, enthusiastic approach suited to a fast-paced, customer-focused retail environment.
- Strong communication skills, with confidence engaging customers and working as part of a team.
- Willingness to learn, take on new tasks, and develop skills in a supportive store environment.
- Flexibility to work a variety of shifts, including weekends, evenings, and busy seasonal periods.
Desirable Attributes
- A genuine passion for the outdoors and GO Outdoors product range.
- Proactive attitude, with confidence in approaching customers and supporting sales opportunities.
- Strong attention to detail, ensuring the shop floor is always well presented and customer-ready.
- Self-motivated, with a desire to learn, improve, and progress within the business.
What We Offer
We are proud to be an equal opportunity employer, committed to creating a workplace where every colleague is valued, respected, and empowered. We celebrate the diversity of our teams and strive to ensure that all colleagues — regardless of background, identity, or lived experience — can thrive and contribute meaningfully.
As part of our successful and continually evolving company, you’ll be encouraged to embrace our core priorities: putting people first, staying connected to our customers, and delivering operational excellence. We are always exploring new opportunities for growth and welcome individuals who are passionate about making a positive impact every day.
We know our employees work tirelessly to make GO Outdoors the success it is today and, in return, we offer some great benefits:
- Incremental Holiday Allowance
- Staff Discount on qualifying purchases across Group retail stores and online
- Exclusive Colleague Bike Discount scheme
- Discounted Gym membership
- Personal development opportunities to learn and develop at work
- Access to Apprenticeships and accredited qualifications
About JD Group
Founded in 1981 with a single store in the Northwest of England, JD Group has grown into a leading global omni-channel retailer in Sports Fashion, Outdoors, and Gyms. Our diverse and dedicated teams operate across a portfolio of renowned retail brands in multiple international markets.
Listed on the London Stock Exchange since 1996 and a proud member of the FTSE100 since 2019, JD Group continues to expand both in the UK and globally, driven by a commitment to innovation, excellence, and possibility.
Our vision is to become the world’s most trusted and dynamic omni-channel retailer in the sports and outdoor industry. We welcome individuals from all backgrounds to join us in shaping this future. If you're passionate about contributing to an inclusive, people-first, and customer-centric organisation and are motivated by continuous growth and operational excellence, we’d love to hear from you.
Due to the high volumes of applications our opportunities attract, it takes time to review them all. If you don't hear back within two weeks of you applying, please consider your application to have been unsuccessful on this occasion Applications that meet the skills criteria will be contacted for a 1st stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager. Thank you again for your time
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