CRO Manager (Conversion Rate Optimisation)
Company: YDS Group Brands: Smile White & Yorkshire Dental Suite Location: Leeds (office-based) Salary: £50,000 – £75,000 (DOE) + performance bonus Job type: Full-time, permanent Reports to: Managing Director
The opportunity
We're a fast-growing, privately-owned group behind two of the most exciting brands in the dental and aligner space — Smile White, the UK's fastest growing aligner brand, and Yorkshire Dental Suite, a fully private dental group. We drive serious traffic across both brands, and we want a CRO obsessive to turn more of it into leads and bookings.
We're looking for a CRO Manager — a genuine killer on conversion rate optimisation — to own the conversion performance of both brands end to end. If you live for A/B tests, funnel analysis and squeezing every drop of performance out of a landing page, and you can prove your impact in the numbers, this is the role for you.
What you'll own
- Conversion rate optimisation across both brands — owning the full conversion journey across websites, landing pages, booking flows and lead-capture forms.
- Testing programme — running a relentless, structured A/B and multivariate testing roadmap: hypothesis, build, run, analyse, iterate.
- Funnel analysis — identifying where users drop off and fixing it, using analytics, heatmaps, session recordings and user research (e.g. GA4, Hotjar/Clarity, VWO/Optimizely/Convert).
- Landing page optimisation — working closely with paid media, creative and content to maximise conversion on every campaign.
- Lead & booking growth — increasing form completions, enquiries and bookings to drive more results from the same traffic.
- Mobile-first optimisation — making sure the experience converts brilliantly on every device.
- Reporting — clearly evidencing conversion uplift and the revenue impact of your work.
What we're looking for
- A proven track record in CRO with measurable, evidenced uplift — you can point to wins and the numbers behind them.
- Expert command of A/B testing tools and web analytics, with a solid grasp of statistical significance and clean test design.
- Strong analytical mindset — you let the data lead, not opinions.
- A sharp understanding of how UX, copy and design drive (or kill) conversion.
- Comfortable owning conversion across multiple brands and sites at once.
- A proactive, hands-on self-starter who thrives in a fast-moving scale-up.
- Experience in lead generation, e-commerce, healthcare or D2C is a plus.
Why join us
- Own the conversion performance of two high-growth, high-traffic brands.
- Direct, visible impact — your work shows up in the numbers every week.
- Join an established, well-resourced group marketing function.
- Real autonomy, a clear testing budget and the tools to do the job properly.
How to apply
We're looking for serious, high-calibre candidates only. Apply now with your CV and a short note on a CRO test or project you've personally run — including the uplift you achieved.
Pay: £50,000.00-£75,000.00 per year
Benefits:
- Company pension
- Employee discount
- Free parking
- On-site parking
- Private medical insurance
Ability to commute/relocate:
- Leeds LS11 8JT: reliably commute or plan to relocate before starting work (required)
Application question(s):
- What experience do you have in this role?
Experience:
- Marketing: 3 years (required)
Work Location: In person
