Influencer Manager
Function: Brand Team
Reports to: Head of Brand
Level: Manager (red)
Location: Leeds (Colton) 2mins from Junction 46 – M1, 20mins from Leeds Station
Compensation: Dependant on experience
Background
Gym King was founded in 2015 and has grown from ‘bedroom brand’ to a leading athleisure company with £26m sales in the most recent financial period, available in 1,000 retail stores and online at thegymking.com. A highly entrepreneurial business driven as a tight, fast-moving SME.
Gym King believes that we are all fighting for something and that something can be achieved with the right mindset and self-belief. We believe that it is not just our products which set us apart, but also our people and we have an ambition to build a team of the most talented individuals in our industry.
The Role
We’re looking for an ambitious Influencer & Affiliate Manager to lead and scale our influencer ecosystem across gifted, affiliate, and paid partnerships. This role will sit at the heart of our creator strategy — building long-term relationships, growing affiliate revenue, and launching a highly engaged micro-community of creators.
You’ll be responsible for managing and expanding the men's and women's communities— a gifted micro-influencer group of 120 male & female creators — while also driving performance across affiliate platforms and securing paid influencer partnerships for both female and male talent.
Key Responsibilities
Influencer & Community Management
- Launch, manage, and grow the affiliate communities (120 gifted female/male creators), ensuring strong engagement, brand alignment, and consistent content output
- Own day-to-day communication with creators, including gifting, content guidelines, timelines, and performance feedback
- Build long-term relationships with influencers to support brand advocacy and retention
Affiliate Growth & Revenue
- Launch and scale affiliate revenue across LTK, AWIN, and LoudCrowd
- Recruit, onboard, and manage affiliate influencers across multiple tiers
- Track performance, optimise commission structures, and identify high-performing creators to scale
- Work closely with e-commerce and marketing teams to align campaigns with trading priorities
Paid Influencer Campaigns
- Source, negotiate, and manage paid influencer partnerships across both female and male creators
- Build a diverse influencer pipeline across fashion, lifestyle, fitness, and culture
- Manage budgets, contracts, deliverables, and reporting for paid campaigns
Gym & Studio Partnerships (Pilates/Women’s Fitness)
- Build and manage partnerships with Pilates studios and women’s gyms aligned to the brand
- Onboard and support gym partners, acting as the main point of contact
- Create mutually beneficial activations including gifting, affiliate links, discount codes, and events
- Collaborate on in-studio content, community initiatives, and brand moments
- Track performance through redemptions, affiliate revenue, and engagement
Identify instructors and studios as potential influencer and affiliate talent
Reporting & Strategy
- Monitor KPIs across gifting, affiliate, and paid activity
- Produce regular performance reports with clear insights and recommendations
- Spot trends in content, platforms, and creators to inform future strategy
Why Join Us
- Own and shape a growing influencer and affiliate ecosystem
- Work with a highly engaged micro-creator community from day one
- Real opportunity to drive measurable revenue impact
- Fast-paced, creative environment with room to build and lead
Key Competencies, Behaviours & Experience:
· Minimum of 2-3 years proven experience in influencer marketing & content creation (ideally within a similar company).
· Experience managing gifted communities and scaling affiliate revenue
· A passion for engaging with the customer. Ability to think creatively and strategically.
· A proactive attitude with a curiosity to learn and adapt to new social media.
· Highly organised and able to prioritise a busy workload methodically.
· The ability to work both independently and within a team.
· Excellent communication & strong negotiation skills.
· Strong attention to detail.
· High affinity to the Gym King brand, with a keen interest in product.
· Strong project management skills: demonstrated ability to execute successful projects with minimal guidance in a fast-paced environment.
· High energy levels & inspiring ability to maintain positive outlook.
· Flexible and open-minded approach to evolving business requirements.
· Able to clearly present to the wider team
· Full UK driving licence.
Gym King values:
- Fearless
- Focussed
- Driven
- Resilient
- Team Player
The successful candidate will demonstrate behaviours that are aligned to these values.
Benefits:
- Salary commensurate with experience
- 25 days holiday (plus bank holidays) option to ‘buy’ up to 2 extra days
- Free onsite parking
- Relaxed and friendly working environment
- 50% Gym King discount for staff, friends & family
- 10 days sick pay (after completion of probationary period)
- Hybrid working (1 day a week work from home, usually on a Tuesday or Wednesday)
- Health Cash Plan (after completion of probationary period)
- GK profit related bonus scheme
- Flexible start (between 08:00-10:00) & finish (between 16:00 – 18:00) times
- Staff shop with heavily discounted sample Gym King products
- Cycle to Work
- Fully paid for annual staff party
Working hours: Due to the nature of this role, the hours will be full time (37.5 hours per week) Monday-Friday, although a flexible approach is required at times to meet the needs of the role.
Location: This role is based at Unit 6 Temple Point, Bullerthorpe Lane, Colton, Leeds LS15 9JL. 2 minutes off the M1 J46. 20 minutes from Leeds station. There will be a requirement to travel both nationally and internationally as part of this role.
Benefits:
- Casual dress
- Company events
- Cycle to work scheme
- Employee discount
- Free parking
- Gym membership
- On-site parking
- Sick pay
- Work from home
Ability to commute/relocate:
- Leeds LS15 9JL: reliably commute or plan to relocate before starting work (required)
Application question(s):
- What salary are you seeking?
Experience:
- influencer: 1 year (required)
- affiliate management: 1 year (required)
Licence/Certification:
- Driving Licence (required)
Work authorisation:
- United Kingdom (required)
Willingness to travel:
Work Location: In person
