About Us:
Founded in 1992, Pennsylvania, USA, by current URBN chairman and president Dick Hayne, Anthropologie was named after his college major (with a decidedly French twist) Anthropologie, which now operates over 200 stores worldwide, has evolved into a leading one-of-a-kind destination for those seeking a curated mix of clothing, accessories, gifts and home décor to reflect their personal style. In 2009 the brand launched its first store in London and now has over 18 stores in the UK and Europe.
Role Summary:
We are looking for a Social Content Creative to help bring the Anthropologie EU brand to life through compelling, platform-first storytelling.
This is a creative-first role for someone who can concept, shoot and edit engaging content with a strong understanding of social-first storytelling, fashion, culture and evolving digital trends.
We're looking for someone who combines creative thinking with hands-on execution, equally comfortable developing ideas, directing talent on set, capturing content and crafting polished edits that feel native to each platform.
The ideal candidate will have strong videography and editing skills, exceptional taste levels and a passion for creating both lo-fi & high-fi content that feels unique, culturally relevant and commercially impactful. You know when an idea serves the brand versus when it's just chasing a moment, and you'll do this while working closely with key partners in buying, brand, and digital.
What You'll Be Doing:
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Create and capture engaging social-first content across Instagram, TikTok, Pinterest and emerging platforms.
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Build recurring content formats and storytelling frameworks that create recognizable, returnable moments for our audiences; not just one-off viral swings.
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Develop a test-and-learn culture that's rooted in brand integrity: experiment boldly, but always with intention.
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Work with Buying partners to understand what's being sold, what stories are worth telling, and how products can be brought to life in ways that feel editorial rather than transactional.
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Partner with Creative teams to translate campaign direction, brand identity, and visual language into socially native content that doesn't feel like a repurposed campaign asset.
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Align with Marketing partners on broader brand moments, key launches, and seasonal priorities, ensuring social storytelling ladders up to business goals without losing its cultural edge.
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Support the development of content that operates across three lenses simultaneously: brand identity, cultural relevance and commerce.
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Lead & assist cross functionally with content shoots, including content capture, styling support, talent direction and on-set content creation.
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Edit video and static content for social channels including paid, ensuring assets are optimized for platform performance and audience engagement.
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Support the development of recurring content series and social storytelling formats that build audience connection over time.
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Drive the development of content specifically for Paid Social and Digital Marketing channels, ensuring all assets are designed not just for organic engagement but for measurable business outcomes.
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Demonstrate an understanding of key performance indicators (KPIs) such as Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), and Cost Per Session (CPS), and use these metrics to inform and optimize creative decisions on content.
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Use data from Paid team to inform content decisions moving forward.
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Monitor emerging social trends, platform updates, trending audio and evolving content formats. Identify culturally relevant opportunities that align with the Anthropologie brand and audience.
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Conduct competitor and industry research to identify opportunities, best practices and content inspiration.
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Source and organise UGC inspiration, creator references and platform-native content ideas to support the wider social team.
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Monitor audience sentiment and provide feedback on emerging conversations, trends and customer interests.
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Support content planning, scheduling and publishing across social channels where required.
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Assist the Social Media Executive with social reporting by identifying key learnings.
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Help maintain content calendars and ensure content is delivered on time and aligned with key business priorities.
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Collaborate closely with Creative, Marketing, Ecommerce and Retail teams to support social storytelling across the customer journey.
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Support shoot preparation, on-set logistics, budgets and sample management.
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Assist with content tracking, asset selection and post-shoot organisation.
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Support content capture opportunities during events, launches, store openings and brand activations.
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Help organise and maintain content libraries for future use across channels including paid.
What You'll Need:
- Strong proven experience in a social creative, content production, videography or related role, ideally within fashion, lifestyle, retail or an agency environment.
Deep understanding of Instagram, TikTok, Pinterest and YouTube, including platform behaviours, content formats and audience expectations.
Exceptional taste level with a strong eye for fashion, styling, visual aesthetics and social-first storytelling.
Proven experience shooting both lo-fi iPhone and high-fi DSLR content.
Strong videography, editing and content ideation skills with the ability to take projects from concept through to execution.
Advanced proficiency in video editing tools such as CapCut, Premiere Pro, Final Cut Pro or equivalent.
Strong understanding of social trends and what makes content perform while maintaining brand integrity.
Excellent written communication skills and attention to detail.
Strong cross-functional collaborator who thrives working with Creative, Merchandising and Marketing teams.
Highly organised and proactive with experience managing multiple projects, timelines and production workflows simultaneously.
#AnthroEU #LI-ER1
The Perks:
Work-life balance:
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Flexible start and finish times
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Bring your dog to work
Wellbeing:
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Employees Assistance program to support with mental, physical and financial health
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Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount of external gym memberships
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Private Medical Insurance
Employee Discount:
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Up to 40% off at all URBN Brands!
Community:
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One paid day to either volunteer or fundraise for a charity of your choice
Travel:
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Cycle to work scheme
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Season ticket loan
Continued Development:
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We offer structured support within the business alongside continued learning and development
Equal Opportunity Statement:
URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.
