At Peak 21, we acquire and operate high-performing direct-to-consumer (D2C) brands across the US, Europe, and beyond. Our portfolio generates over $200M in sales — all bootstrapped, profitable, and built for the long term. We don’t just buy brands; we scale them with a proven operator playbook.
We’re looking for a Head of Growth to join one of our portfolio brands: a beloved, well-established D2C baby essentials brand with strong recognition across the US & Europe. The brand did $24M in revenue last year (roughly 50% Shopify/DTC, balance wholesale + Amazon) and is profitable.
This is not a maintenance role. We want to double the Shopify channel year-over-year while driving the overall business to $75M revenue by Year 4.
That’s a ~33% CAGR — more than tripling revenue in four years. It means scaling owned channels aggressively, obsessively optimizing every part of the funnel (creative offer landing page post-purchase), and building a durable growth engine that compounds.
This role sits at the center of that mission. You will own DTC growth end-to-end and have massive scope to experiment, build, and win.
Most growth roles promise “impact” and “ownership.” This one actually delivers on the things ambitious operators care about:
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Direct mentorship from the founders of Peak 21 — You’ll work closely with the founders, real, hands-on operator mentorship, not theory.
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Front-row seat to the full scaling playbook — You will drive the experiments, capital allocation decisions, creative systems, and operational leverage in real time.
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7-figure upside + guaranteed next chapter — High performance here can lead to serious personal financial outcomes. Peak 21 alumni have already gone on to build incredible companies — this is your on-ramp.
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You get to love the game at the highest level — Strategy, creative, PPC, offers, LPs, data, iteration, psychology of the customer — all of it. No corporate layers. Just results and learning.
If you’re an aspiring CMO, CEO, or founder who wants to see (and help create) how category-defining D2C brands are actually built profitably, this is the role.
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Own the full DTC/Shopify growth engine and hit the 100% YoY channel target.
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Be the PPC master — scale Meta, Google, TikTok, and emerging channels profitably while constantly finding new angles and audiences.
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Be the creative strategist savant — lead concepting, briefing, and iteration on thumb-stopping ads and variations. You understand what stops the scroll and converts.
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Build and relentlessly optimize high-converting landing pages, funnels, and offers. (Running ads + LPs + offers is non-negotiable.)
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Run structured experimentation: creative tests, offer tests, audience tests, landing page tests — and double down on what works.
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Own the numbers: ROAS, CAC, LTV, conversion rate, AOV, contribution margin. You turn data into clear stories and decisions.
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Collaborate cross-functionally with ops, creative production, email/SMS, and wholesale teams while maintaining full ownership of the DTC growth P&L.
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As we scale, help build and lead a small high-output growth team or network of specialists.
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3+ years of paid, hands-on experience in growth/performance marketing or e-commerce for D2C brands. We will make exceptions for people without the exact years if you have proven results running ads, landing pages, and offers at a high level.
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AI native - you use AI as a daily force multiplier — generating and editing creative, drafting and iterating copy, spinning up landing pages, automating reporting and workflows
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You are a doer not a delegator
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A creative strategist + PPC master. You don’t just “manage ads” — you craft strategy and creative that moves the needle dramatically.
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You love the game: the strategy, the creativity, the data, the psychology, the wins, and the lessons from the losses.
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Obsessed with profitable growth and the full customer journey. You think in systems and loops, not just campaigns.
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Low ego, high output, proactive, and comfortable with ambiguity and ownership.
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Excellent at articulating ideas, learnings, and results — both in writing and verbally.
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London-based preferred (or strong timezone overlap); fully remote is open for the right person.
Bonus points (not required):
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Shopify + Klaviyo or similar advanced ecom stack experience.
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Experience scaling a brand through the $10M–$50M+ range.
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You’ve run or tested your own D2C offers/side projects.
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Deep understanding of the parent/baby customer (you don’t have to be a parent).
We take applications seriously and read everything. Generic applications get ignored.
If you have a portfolio, ad examples, landing pages you’ve built, or case studies — please share links or attachments. We want to see your work.
We’re looking for people who love the game and can think and communicate at a high level. Show us how you think.
This is a rare seat at the table. If you’re the operator who wants to help build something meaningful, get world-class mentorship, make real money, and set yourself up for your own future success — we want to hear from you.
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