Head of Marketing
Department: Marketing
Reports to: CEO
Location: London Bridge preferred, with hybrid working. We are open to candidates based further afield within a similar time zone, with regular travel to HQ
Role Type: Full-time
Focus: Commercial, product-led marketing leadership grounded in music, craft, and culture
About Us
At Cambridge Audio, we’re a different kind of global audio company - fiercely independent, driven by a shared love of music, and committed to delivering extraordinary sound.
For over 50 years, we’ve been making products that bring people closer to the music they love. From premium hi-fi systems to headphones and wireless speakers, everything we create is crafted by design and built on a belief that great sound should be accessible, authentic, and deeply felt.
We’re entering a new phase of growth - with ambitious commercial targets, new product categories, and a renewed focus on how we show up to listeners around the world. Learn more at https://cambridgeaudio.com/about-us
Our Culture
A shared love for music and a commitment to exceptional products and customer experience drive us. With strong team spirit across our global teams, our core values define how we work:
Made By Music - Inspired by shared passion and independence
Pride in our product and service - Obsess over detail, always learning and improving
Embrace the culture - Integrity, Innovation, Energy, Openness, Teamwork, Diversity, Flexibility, Fun, Music
Make an impact - See it through. Go the extra mile
About The Role
This is a pivotal leadership role at Cambridge Audio.
As Head of Marketing, you are responsible for defining and delivering the marketing strategy that drives both brand growth and commercial performance across all channels - including direct-to-consumer, Amazon, distributors, and retail partners.
You will act as the commercial counterpart to the Head of Sales, working closely to align plans, shape priorities, and ensure marketing plays a central role in achieving business targets.
You will take full ownership of product marketing - using customer and market insight to shape positioning, messaging, and go-to-market strategy, ensuring our products land with clarity and impact in every channel.
You will define how marketing supports the full customer journey - from demand creation through to conversion and retention - ensuring strong alignment with eCommerce and Sales across all touchpoints, and clear ownership of what marketing must deliver to drive performance.
This role requires a balance of leadership and execution. You will set direction, build frameworks, and ensure the right work is delivered - while empowering the team and external partners to execute at pace and scale.
You will also evolve how marketing operates by embedding AI, automation, and data into workflows - increasing speed, effectiveness, and insight while maintaining the craft, precision, and quality that define Cambridge Audio.
What Great Looks Like
- Marketing is clearly and measurably contributing to revenue growth across DTC, Amazon, and global sales channels
- Product launches are consistent, insight-led, and commercially successful, with sustained marketing activity beyond launch to maximise sales, impact, and return on investment
- Marketing brings strong customer and market insight into product positioning and go-to-market strategy
- The full customer journey - from awareness through to conversion and retention - is clearly defined and optimised
- Marketing defines what is required to support commercial success across channels and delivers against it
- Marketing, Sales, and eCommerce operate with shared visibility, planning, and priorities
- AI and automation are embedded into workflows in a way that enhances output without compromising brand quality
- The team operates with clarity, focus, and strong delegation
- Marketing develops propositions and campaigns that expand reach and unlock new audience opportunities
Key Responsibilities
1. Marketing Strategy & Commercial Ownership
- Define and lead a global marketing strategy aligned to revenue and brand goals
- Translate business targets into clear, actionable marketing plans
- Take accountability for marketing’s contribution to commercial performance
- Own the global marketing budget, ensuring disciplined, high-impact investment aligned to business priorities
- Act as the marketing counterpart to the Head of Sales, ensuring tight alignment and shared visibility
2. Product Marketing & Go-To-Market
- Own product positioning, messaging, and value proposition across all categories
- Bring customer and market insight into go-to-market strategy and product decision-making
- Lead global go-to-market planning for launches and lifecycle activity
- Build and embed a repeatable, high-performing GTM framework
3. Channel & eCommerce Enablement
- Define how marketing supports the full customer journey across DTC, Amazon, retail, and distribution
- Clearly define and deliver the assets, campaigns, and content required to drive conversion and retention
- Set the standard for what “best in class” looks like across channels
- Ensure eCommerce and Sales teams are equipped to perform without needing to define marketing requirements
- Continuously improve how marketing supports commercial performance
4. Brand, Creative & Content Leadership
- Lead and commercially direct brand and creative output to ensure it meets both brand and commercial objectives
- Set clear strategic direction for messaging, campaigns, and content, while working in close collaboration with the Head of Brand & Creative
- Partner closely with the Head of Brand & Creative, who is responsible for leading visual creative production and execution
- Ensure creative output is aligned to channel requirements and commercial goals across all formats, providing challenge and direction where needed
- Maintain and evolve Cambridge Audio’s global brand identity in collaboration with the Head of Brand & Creative
5. PR, Social & Cultural Relevance
- Provide strategic direction for global PR and communications, working closely with an experienced Head of PR & Comms
- Ensure social and community activity drives engagement and insight
- Build cultural relevance through storytelling, content, events, activations and collaboration
6. Strategic Partnerships
- Identify and develop a focused number of high-impact partnerships
- Ensure partnerships support both brand and commercial objectives
- Set direction while delegating execution to the appropriate teams
7. AI, Automation & Marketing Innovation
- Define and implement an AI-enabled marketing approach across the function
- Build systems, workflows, and scalable resource models that improve speed and effectiveness
- Apply AI to content creation, performance optimisation, customer insight, and personalization
- Ensure all output remains aligned with Cambridge Audio’s tone, craft, and quality standards
8. Team Leadership & Culture
- Lead, coach, and develop a high-performing marketing team
- Set clear expectations, priorities, and accountability
- Build an operating model that balances internal capability with external resource and specialist support
- Delegate effectively and create the conditions for the team to deliver at pace
- Build a culture of ownership, learning, and continuous improvement
9. Insight, Performance & Operations
- Ensure strong use of data and insight across all marketing activity
- Oversee performance tracking, reporting, and optimization
- Work closely with Marketing Operations to improve systems and processes
- Ensure visibility and alignment across marketing, sales, and eCommerce planning
- Ensure customer insight from support channels is captured, shared, and used to inform marketing, product, and customer experience decisions
Requirements
- Proven experience in a senior marketing leadership role within consumer electronics, audio, or premium lifestyle brands
- Strong track record of driving commercial performance through marketing
- Deep understanding of product marketing, go-to-market strategy, and customer insight
- Strong understanding of eCommerce, marketplaces, and digital customer journeys
- Experience managing and optimising marketing budgets with a focus on ROI and impact
- Experience building modern marketing functions using data, technology, and AI
- Ability to balance brand-building with commercial delivery
- Experience leading multidisciplinary teams including creative, PR, and performance marketing
- Strong commercial acumen and confidence working alongside sales leadership
- Hands-on mindset with the ability to operate at both strategic and detailed levels
- Genuine passion for music, sound, and high-quality products
- Strong appreciation for design, craftsmanship, and user experience
- Curiosity and willingness to deeply understand Cambridge Audio’s products and customers
Personal Profile
- Commercially driven and outcome-focused, with a strong sense of ownership and follow-through
- Disruptive and forward-thinker, able to challenge convention and introduce new ways of working
- Strong influencer and change leader, able to align teams and drive process across functions
- Confident, clear, and decisive
- Able to lead strong personalities with respect and authority
- Values craftsmanship, quality, and attention to detail
- Curious about technology and innovation, with a practical approach to applying it
- Comfortable operating at both strategic and detailed levels
- Energised by building, improving, and evolving how things are done
- Deeply connected to music, culture, and contemporary trends, with an understanding of how to build relevance with both existing and new audiences
Working Pattern & Duration
Full-time, permanent
Location
London preferred with hybrid working. We are open to candidates based further afield within a similar time zone, with regular travel to our London Bridge HQ
Compensation
Competitive salary based on experience
Benefits (if UK-based)
Health & Wellbeing
- Subsidised private healthcare (50:50 contribution)
- Annual wellness benefit pot covering 50% of life-enriching activities
- Annual life-enhancement training allowance
- 24/7 GP and Mental Health assistance
Time & Flexibility
- Charity volunteer days – 3 per year to support a cause of your choice
- 4pm finish on the last Friday of every month
Social & Culture
- Regular socials organised by our “Director of Fun”
- Annual team trips to surprise destinations
- 50% off gigs and festivals with our “Passion for Music” benefit
Recognition & Rewards
- Profit share scheme
- Colleague suggestion scheme to shape the way we work
How to Apply
Complete the form to submit your details with CV, portfolio and cover letter. All applications will be treated in the strictest confidence.
