ABOUT TRAFALGAR ENTERTAINMENT (TE)
Co-founded by Sir Howard Panter and Dame Rosemary Squire in 2017, Trafalgar Entertainment is a premium international live entertainment business focused on new productions, venue ownership, Performing Arts education, theatre ticketing, the distribution of live-streaming innovative content and the provision of great theatres where people can come together to share in the experience of live entertainment. TE is home to Trafalgar Theatres, The Chiswick Cinema, Trafalgar Theatre Productions, Trafalgar Releasing, Trafalgar Tickets, Stagecoach Performing Arts, Drama Kids/Helen O’Grady Drama Academy, ticketing company London Theatre Direct, Stagedoor, Jonathan Church Theatre Productions, and Imagine Theatre.
ABOUT TRAFALGAR TICKETS
Trafalgar Tickets was created in 2021 with the primary objective of creating a consumer ticketing brand for our venues. We welcome 2 million patrons to our regional venues annually, offering a varied program of world-class live entertainment. Trafalgar Tickets will become the leading ticketing service in its class with customer centricity at its heart whilst creating unique value propositions for our clients and partners. The ticketing division also includes London’s premier ticket agency: London Theatre Direct. With over 25 years of leading the market in innovation and creativity, we serve 2 million customers annually through our best in market technology solutions and unrivalled inventory access.
ABOUT THIS ROLE
The Revenue Manager will lead Trafalgar Ticket‘s revenue optimisation strategies across the shows and events performed in the portfolio of venues we manage. This role is responsible for identifying opportunities to maximise income and audience attendance by analysing demand patterns, recommending and instructing pricing changes, and guiding the development of a new revenue management system.
Working closely with multiple stakeholders within Trafalgar Entertainment, the Revenue Manager will play a critical role in ensuring our pricing strategies are commercially effective, operationally deliverable, and aligned with producer/promoter relationships and marketing activity.
KEY RESPONSIBILITIES
Revenue Optimisation & Pricing Strategy
- Develop and lead the company’s revenue optimisation strategies for ticketed events.
- Analyse sales trends, performance data, and demand forecasts to identify pricing opportunities.
- Recommend and instruct price changes to Ticketing Operations, ensuring actions are timely and based on robust data insights.
- Monitor the impact of pricing decisions on income, ticket sales velocity, and overall attendance.
- Produce regular dashboards, reports, and insights that clearly communicate opportunities and outcomes to senior stakeholders.
Revenue Management System Development
- Lead the project to design, implement, and refine a new revenue management system that models demand, forecasts performance, and supports dynamic pricing decisions.
- Partner with internal teams and external vendors to ensure the system meets operational needs and integrates effectively with ticketing and business intelligence tools.
- Define system requirements, testing protocols, and performance metrics.
Stakeholder Collaboration
Work closely with:
- Ticketing Operations to implement pricing changes accurately and efficiently.
- Programming to discuss pricing strategies that align with producer/promoter expectations and show objectives.
- Campaigns Marketing to understand marketing activity that influences demand, and to ensure pricing decisions complement campaign strategies
- Facilitate clear, proactive communication with all stakeholders around pricing decisions, rationale, and expected outcomes.
Commercial Performance
- Support the organisation’s financial goals by increasing total show income across multiple revenue streams.
- Balance income generation with audience development priorities by optimising pricing to maximise attendance.
- Identify broader commercial opportunities arising from audience behaviour, demand shifts, and performance patterns.
SKILLS & EXPERIENCE
Essential
- Proven experience in revenue management, pricing analysis, forecasting, commercial strategy, or a related analytical role.
- Strong data analysis skills, with the ability to interpret complex datasets and translate insights into actionable strategies.
- Excellent communication skills, capable of engaging and influencing stakeholders at all levels.
- Experience working in or around ticketed events, live entertainment, leisure, hospitality, or a similar demand‑driven environment.
- Highly organised, with strong project management capabilities.
Desirable
- Experience developing or implementing revenue management systems or tools.
- Familiarity with ticketing platforms and/or CRM/BI tools.
- Understanding of marketing campaign dynamics and their influence on consumer behaviour.
ATTRIBUTES
- Commercially minded, with a passion for uncovering insights and driving performance.
- Collaborative and able to balance multiple stakeholder perspectives and priorities.
- Curious, proactive, and comfortable challenging assumptions using data-led reasoning.
- Comfortable operating in a fast paced, dynamic environment.
- KPIs
- Growth in total show income.
- Improved attendance across productions.
- Accuracy of demand forecasting and pricing recommendations.
- Successful delivery and adoption of the revenue management system.
- Stakeholder satisfaction and clarity of communication.
WHAT WE OFFER YOU
Trafalgar Entertainment is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
We are curious, courageous, and ambitious, empowering people to challenge and innovate in pursuit of excellence.
We offer competitive remuneration and benefits package.
