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Senior Communications Manager (Maternity Cover)

BNP Paribas -
London

Apply Now

Job details

Full-time | Fixed term contract

Qualifications

Marketing

Full job description

The role

This role offers an exciting opportunity to join a successful and high performing communications team at one of the UK’s leading property consultancies, Strutt & Parker, at a pivotal point in the business’ growth journey. The business has seen significant investment in the past 18 months, as well as the launch of a refreshed brand identity earlier this year.

Reporting to the Head of Marketing and Client Experience, the Senior Communications Manager will provide a senior PR and communications function for the business, focusing on securing high quality media coverage, developing strong thought leadership, and driving social media presence.

What you’ll be doing

Be the communications partner for Strutt & Parker’s National Country House department. Attending weekly meetings, developing press campaigns for new launches, profiling experts, and managing editorial relationships with key media titles.

Lead in driving media relations for the regional residential business, including agents, listings, and clients, while acting as a PR advisor to heads of offices and regional directors. Sourcing positive news/market trends from within the business for external use, and craft compelling on-brand commentary on behalf of agents.

Liaise with PR agencies and press offices when collaborating on media campaigns, as well as clients including developers and house-builders where appropriate.

Contribute to PR reports, and their analysis on media coverage and campaign performance, providing insight and recommendations to stakeholders where relevant. Ensuring internal approvals processes are followed.

Build and maintain strong relationships with key media titles across print and digital, adhering to press deadlines, with a focus on national titles and international where relevant.

Champion PR and communications within the business, developing training opportunities for agents, increasing journalist engagement, and contributing to the development of key messaging for events and conferences.

Support research-led media pitching through the provision of background material, market commentary and regional insights. Identifying where legislation and policy change may be relevant to the business and creating appropriate content/commentary.

Advise on and draft responses to potentially sensitive subject matters.

Work alongside wider Marketing and Communications team to ensure cohesion in external communications and marketing materials, assisting and advising in the drafting of copy for advertorials and written ads.

Have an awareness of corporate communications across BNP Paribas Real Estate and Strutt & Parker, ensuring activity aligns with corporate messaging.

Management of content schedule, creation of content briefs for copywriters to ensure consistent, on-brand, thought leading content for Strutt & Parker’s website and social media

Input into Strutt & Parker’s social media strategy, including the planning, creation and scheduling of content alongside wider Marketing and Communications team. Driving collaboration opportunities where relevant with third parties.

Personal Specification

5+ years’ experience in external communications, with a strong track record in media relations.

High level writing and editing skills with the ability to craft compelling commentary and content across a range of media.

Highly organisational, confident in managing work in a fast-paced environment, managing deadlines and prioritising effectively.

Experience building and managing relationships with high performing stakeholders and spokespeople; advising appropriately, communicating effectively and managing expectations.

A collaborative attitude, with the ability to mentor more junior team members.

Experience in the residential property sector, or lifestyle/luxury brands advantageous, but not essential.

Apply Now

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