Social Strategist
12-Month Maternity Cover FTC
Location: Covent Garden, London (Hybrid 3 days in-office, 2 days remote)
Reporting to: Head of Social & Video, UK
Time Out is looking for a strategic, culturally plugged-in Social Strategist to help shape the next chapter of our social and video presence.
This is a role at the heart of Time Out’s Social & Video team, where strategy meets creativity and insight meets cultural storytelling. You’ll lead the optimisation and growth of our social channels across London & Travel, ensuring our content is best-in-class, platform-native and built for how audiences actually consume culture today.
This isn’t a desk-only strategy role. We’re looking for someone who understands performance and platform mechanics, but who is also excited by content creation, confident contributing ideas, filming when needed and occasionally stepping in front of the camera to represent the brand.
Time Out Social is fast-moving, collaborative and genuinely fun. We cover the best of the city, food, drink, theatre, film, travel and the people shaping culture and we’re building social output that reflects that energy.
What You’ll Be Responsible For
Social Strategy & Optimisation
Lead the strategic performance and growth of Time Out’s social channels (London & Travel).
Own publishing strategy and execution, ensuring content is delivered at the optimal time, frequency and format for each platform.
Analyse audience behaviour and platform insights to continuously improve reach, engagement and content performance.
Develop structured testing frameworks to refine content packaging and distribution strategies.
Editorial Collaboration
Partner closely with editorial teams to ensure content is socially optimised without compromising quality or brand voice.
Help shape social-first formats that can scale across platforms.
Identify opportunities to turn standout editorial moments into high-performing social franchises.
Content Creation & On-Camera Presence
Contribute actively to content creation across platforms, including filming, scripting and shaping social-first formats.
Be confident appearing on camera where appropriate, whether fronting explainers, hosting short-form formats or representing Time Out at events.
Capture and direct social-first, phone-shot content on location when required.
Stay closely connected to cultural moments and platform trends to keep Time Out at the forefront of what’s happening.
Planning & Channel Management
Own and manage the social publishing calendar across platforms.
Balance planned, reactive and trend-led content.
Ensure consistent, high-quality output across Instagram, Facebook, TikTok and YouTube.
What We’re Looking For
Significant Experience in social media strategy and platform optimisation.
Strong understanding of Meta, TikTok and YouTube mechanics.
Proven ability to grow audiences through data-informed decision making.
Deep knowledge of platform algorithms and content distribution strategies.
Confident on camera and comfortable filming social-first content when required.
Experience working cross-functionally with editorial and creative teams.
Passionate about culture, cities and the stories that bring them to life
About our culture
At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender reassignment; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.
About Time Out Group plc
Time Out Group is a leading global media and hospitality business that inspires and enables people to experience the best of the city.
It all began in London in 1968 when Time Out helped people discover the exciting new urban cultures that had started up all over the capital. Since then, this iconic brand has consistently maintained its status as the go-to source of inspiration for both locals and visitors alike. Today, it is the only global brand – with a local voice – dedicated to city life.
Through Time Out Media and Time Out Market – which are highly synergistic – the Company helps its large audience go out in the world's greatest cities with its curated content and experiences, and connects global brands as well as local talents with this valuable audience.
Time Out Media’s multiple digital and physical channels span websites, mobile, social media, videos, newsletters and Live Events. Across these channels, Time Out distributes its high-quality content – created and curated by a global team of local experts – around the best food, drinks, culture, art, music, theatre, travel and entertainment in over 350 cities and over 50 countries. The Company is monetising this global reach and its strong traffic from a desirable audience by offering bespoke 360-degree multichannel advertising solutions to international, national and local brands and businesses. Since its launch in 1968, Time Out has become a global brand that advertisers and consumers love and trust.
Time Out Market is the world's first editorially curated food and cultural market, leveraging the Time Out brand to bring the best of the city together under one roof: its best chefs, drinks and cultural experiences – based on the editorial curation Time Out has always been known for. The first Time Out Market opened in 2014 in Lisbon, quickly becoming one of the city's most popular destinations. The success of Lisbon brought further expansion and there are currently 13 open Markets: in addition to Lisbon, there are sites in New York (in Brooklyn's Dumbo neighbourhood and in Manhattan's Union Square), Boston, Montreal, Dubai, Cape Town, Porto, Barcelona, Bahrain, Osaka, Budapest and Vancouver. More Time Out Market locations are in the pipeline as the global expansion continues.
Time Out is a dynamic, pioneering brand and so is our team. We want to work with the best and brightest talent because we work for the world’s greatest cities, the people enjoying them and the businesses in them. As a truly global team we get to collaborate with colleagues from New York to Paris, Cape Town and Sydney and beyond. It’s our expertise, authenticity and collaboration that make us successful and a unique team.
