Commercial Innovation Manager - 12 month Fixed Term Contract (up to £65,000)
Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners’ World. Our trusted, quality content reaches millions of people a month across digital, social, print, video, vodcasts, apps and live events.
Everything we create has one very simple purpose: To bring joy to our audiences by helping them get more out of the things they love. Whether it's food, TV, gardening, motoring, history or parenting, our audiences seek us out for practical help and advice on what to do, what to make and what to buy.
This creates a highly engaged, high-intent audience, and a powerful opportunity for brands to connect with people at key decision-making moments. It also means we sit on a wealth of unique audience data and insight that is extremely valuable to clients, their media agencies and our sales teams to generate ideas, solutions and commercial strategies.
The Commercial Innovation team sits at the centre of this, turning our audience strengths and data into commercial formats and opportunities, and packaging them clearly for the sales team to take to market.
About the role
As the Commercial Innovation Manager, you will lead the development of new commercial opportunities and support the evolution of our existing ad products, ensuring they are clearly defined, up-to-date and ready to take to market.
Working with Insight, Commercial Data, Product, Delivery, Editorial, Native and Sales teams, you will turn audience and brand strengths and early-stage ideas into structured, sellable formats, with clear use cases, positioning, deliverables, process and pricing.
You will lead Sales Enablement, ensuring the sales team has the right materials, tools and guidance to confidently sell new, existing and improved products. This includes building and maintaining clear, consistent sales collateral and simplifying how we present our proposition to clients.
You will implement and manage the processes needed to support this, creating a clear and consistent way of developing, packaging and rolling out new products across the business.
This is a highly collaborative, proactive and important role. The ideal candidate will be deeply collegiate, able to translate ideas into tangible assets, prioritise and juggle at pace, be highly organised and commercial.
Reporting into Director of Partnerships, Client Services and Studio, as the Commercial Innovation Manager, you will:
- Work closely with Sales teams to understand client needs, brief requirements and gaps in the current product offering.
- Translate commercial priorities into a clear roadmap for new and existing ad products, focusing on the highest-impact and most profitable opportunities including go-to-market plans.
- Identify opportunities to evolve, improve or better position formats across Apps, Native formats, Website, Nutracheck and wider, emerging commercial formats.
- Work with Video, Podcast and Editorial stakeholders and Client leads to develop new native opportunities across Social, YouTube, vodcasts as well as identify emerging formats.
- Work closely with Insight and Commercial data to understand how our unique insight sits at the heart of our proposition, sales collateral, ideas and products and how we make this accessible to both sales teams and clients.
- Work closely with Ad Product and P&T teams to translate commercial needs into new products
- Support the commercial setup of new formats, working with Ad LT on pricing, commercial models, profitability and revenue tracking where needed.
- Coordinate timelines and deliverables across Product, Delivery, Video, Pods and Native to ensure products are launched and updated efficiently.
- Oversee the piloting of new formats, working closely with all relevant teams, ensuring clear success criteria are set and profitability outcomes are captured.
- Help support and maintain the Avid platform with a proactive, hands-on approach, ensuring opportunities, sales materials and decks remain current, accessible and aligned to commercial priorities.
- Build and maintain the documentation needed to support consistent delivery and long-term use of Products.
- Maintain visibility of the Ad Product’s team pipeline, ensuring stakeholders are aligned on progress, ownership and next steps.
- Track product performance post-launch, including revenue, profitability, renewals and client engagement to inform future improvements, working with the sales/ Copy and CS teams to build robust and compelling case studies
- Own and maintain the entire central suite of sales materials, ensuring they are up to date, easy to access and consistently used across the teams, as well as the process for sales teams to request enablement support and access the right materials.
- Ensure clear and timely communication of new products, updates and priorities and sales collateral across the sales team.
- Support the ‘Stat of the Week’ and Monday Learning sessions, ensuring relevant decks, opportunities and materials are shared with sales teams afterwards to support client conversations.
- Ensure the Sales calendar is regularly updated and maintained, with clear visibility of key launches, opportunities and commercial priorities across the team.
- Keep a view of competitor activity and market trends to identify gaps and inform future opportunities.
- Play a key role in the Product & Innovation OKR working group, helping to track progress, align priorities and move initiatives forward.
- Play a key role in Sales Enablement OKR working group, ensuring outputs are aligned to sales needs and delivered effectively.
Lead, mentor and develop the Sales Enablement and Ad Marketing Manager, including regular 1:1s, coaching, objective setting, performance reviews and career development goals and planning.
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Requirements
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Experience in sales enablement, commercial innovation, product marketing, project management or a similar role within media, advertising or publishing.
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Strong understanding of digital advertising products and how they are packaged, positioned and sold to clients.
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Able to turn ideas, audience insight and commercial priorities into clear, sellable propositions.
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Strong writing skills, with the ability to turn products, ideas and audience insight into clear marketing copy, sales narratives and client-facing materials.
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Strong project management skills, with the ability to manage timelines, stakeholders and multiple workstreams at once.
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Confident working cross-functionally with Sales, Product and Tech, Delivery, Editorial, Video and Partnerships teams.
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Commercially minded, with an understanding of revenue opportunities and client objectives.
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Highly organised, proactive and solutions-focused, with strong attention to detail
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The ability to keep projects moving at pace.
Benefits
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A relaxed working environment with regular socials including a summer festival
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Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
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25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
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Tailored training and development through both our inhouse learning platform and LinkedIn Learning
- A progressive and transparent culture focused on your development
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Flexible / hybrid working plus early finish Fridays
- Cycle to work scheme
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Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
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Competitive pension plans and Life Assurance
- A newly renovated modern office with lots of collaborative spaces
At Immediate, we pride ourselves on our open, inclusive, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, our local communities and the impact we have on the environment. Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.
People are at the heart of our business and creating a diverse and inclusive working environment is important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.
Immediate is a place you can grow, be supported, and make a difference.
