Social Media & Content Executive
Baya Naturals – Lancashire
Part-time: 2 days per week
Initial 4-month contract with a view to becoming permanent
Salary: £28,000–£32,000 FTE, pro rata, depending on experience
Hybrid, with regular on-site content creation required
The Role
Baya Naturals is a growing UK family-wellness brand looking for a highly creative, trend-driven Social Media & Content Executive to help grow our presence across TikTok, Instagram and Facebook.
This is a hands-on creative role for someone who genuinely understands social media , not simply someone who can schedule posts.
You'll be responsible for coming up with original ideas, spotting trends, filming, editing and publishing engaging short-form content, while helping us build a strong and highly engaged community of UK mums, parents and health-conscious families.
We want someone who looks at our brand, our product and what's happening online and instinctively thinks:
“There's a great piece of content in this.”
What You'll Be Doing
- Creating engaging TikToks, Instagram Reels, Stories and short-form video
- Taking content from initial idea through to filming, editing and publishing
- Developing strong hooks, scripts and creative concepts
- Capturing product, founder-led, lifestyle and behind-the-scenes content
- Spotting emerging TikTok and Instagram trends, sounds, conversations and formats
- Reacting quickly and creatively to relevant trends
- Developing original content ideas and recurring social series
- Building and maintaining a consistent and recognisable social presence
- Engaging with our followers and building genuine community
- Proactively engaging with the UK mum, parenting, healthy-living and family-wellness communities
- Identifying relevant creators, micro-influencers and potential brand advocates
- Supporting creator and influencer outreach
- Monitoring performance and understanding what drives reach, watch time, engagement, shares, saves and follower growth
- Testing new creative approaches and continuously improving our content
Who We're Looking For
We're looking for someone who lives and breathes social media.
You understand why some short-form videos work and others don't. You notice trends early, understand the importance of a strong opening hook and know how to turn an everyday moment into something people actually want to watch.
You don't need to wait for someone to hand you a list of content ideas.
You are the person bringing the ideas.
You'll be:
- Highly creative and naturally full of ideas
- Tuned into TikTok and Instagram culture
- Confident filming and editing short-form video
- Strong at visual storytelling, hooks and scripting
- Able to identify and adapt trends quickly
- Comfortable experimenting with new formats and concepts
- Proactive and comfortable taking creative ownership
- Comfortable engaging with creators and online communities
- Curious about what makes content perform
- Reliable, organised and able to work independently
An interest in natural wellness, motherhood, parenting, nutrition or healthy living would be a strong advantage.
Original Thinking Is Essential
We're looking for someone who brings their own ideas, instincts, observations and understanding of social culture to this position.
AI can be a useful tool, but it should support your creativity, not replace it.
We are not looking for someone who relies on ChatGPT or other AI tools to generate their content strategy, creative concepts or tell them what to post.
We want someone who can think, observe, experiment, spot opportunities and develop genuinely original ideas independently, with the human instinct to understand what will connect with our audience.
Your creativity, judgement and social instinct are what we're hiring.
You must have demonstrable experience creating short-form social content.
We're more interested in seeing what you can actually create than a long list of marketing qualifications.
You should be confident with:
- TikTok and Instagram Reels
- Short-form filming and editing
- Hooks and storytelling
- Social-first content creation
- Trend identification
- Community engagement
- Basic social analytics
- Editing tools such as CapCut, Canva, InShot and/or Adobe
Portfolio Essential
A portfolio or examples of previous short-form work are essential.
Please show us:
- TikToks and/or Instagram Reels you've personally created
- Examples of your short-form video editing
- Brand, product, lifestyle or founder-led content
- Social accounts you've created content for or helped manage
- Any examples of strong-performing content or social growth you've contributed to
Applications without examples of short-form work may not be considered.
The Baya Naturals Challenge
We don't need a long, generic cover letter.
Instead, we'd like you to show us how you think.
If you joined Baya Naturals tomorrow, what is ONE TikTok or Instagram Reel you would create for us?
Tell us:
What's the concept?
What's the opening hook?
Why do you think our audience would watch or engage with it?
We're not looking for the most polished answer or an AI-generated content strategy.
We want to see your natural creative instinct.
Show us that you've looked at Baya Naturals, understood who we're speaking to and can see an opportunity we might not have seen ourselves.
About Baya Naturals
Baya Naturals is a growing UK family-wellness brand specialising in handcrafted natural Elderberry Syrup.
Founded by a mum and created with families at its heart, our community is predominantly made up of health-conscious mums and families interested in natural approaches to everyday family wellness.
This is an opportunity to have genuine creative influence over a growing brand.
You'll work closely with the founder, have the freedom to bring forward new ideas, experiment with content and help shape how Baya Naturals shows up online.
The position is initially 2 days per week for 4 months, with a genuine opportunity to develop into a permanent part-time position for the right person.
How to Apply
Please submit:
- Your CV
- Your portfolio/examples of short-form work
- Links to relevant TikTok or Instagram accounts you've worked on
- Any examples of social growth you've contributed to
- Your availability
- Your ONE Baya Naturals TikTok/Reel idea
If you're constantly spotting content opportunities, understand what makes people stop scrolling and love turning original ideas into engaging short-form content, we'd love to hear from you.
Pay: £27,000.00-£32,000.00 per year
Benefits:
- Casual dress
- Free parking
- On-site parking
Work Location: Hybrid remote in Preston PR4 3SB
