Reports To: Head of Delivery
Level: Specialist
Salary Band: £28,000 – £35,000
Location: Office-based
About Big River
Big River is a fast-growing Amazon agency based in Ashley Cross, Poole, working with some of the UK and Europe’s most exciting food and drink brands - including Tetley, Jack Daniel’s BBQ Sauces, Jubel, and many more. We help brands thrive on Amazon through a combination of sales, marketing, operations, and creative strategy - offering full-service solutions across Vendor and Seller Central. We’re a collaborative, energetic team who believe in doing things properly - from data-driven decision making to strong creative storytelling.
The Role
As a PPC Specialist, you will be responsible for the day-to-day management, optimisation and performance of Amazon advertising campaigns across a portfolio of brands.
You will take ownership of campaign execution — ensuring accounts are well-structured, budgets are managed effectively, and performance is continuously improved through data-led optimisation. This includes working across Sponsored Ads, with a strong focus on search term management, bid optimisation and campaign hygiene.
Alongside execution, you will begin to build commercial awareness — understanding how your decisions impact revenue, efficiency and client outcomes. You’ll be expected to identify optimisation opportunities, flag risks early, and contribute ideas that improve account performance over time.
You will work closely with Client and Catalogue teams to ensure PPC activity is aligned with wider strategy, including listing quality, promotional activity and commercial priorities.
This role is ideal for someone who is confident managing campaigns independently, enjoys working with data, and is looking to develop deeper strategic capability within a structured and high-standard agency environment.
Key Responsibilities
1. Campaign Management & Optimisation
- Build, manage and optimise Sponsored Ads campaigns (SP, SB, SD).
- Maintain clear and structured campaign architecture.
- Implement bid, budget and keyword adjustments based on performance data.
- Monitor search term performance and continuously refine targeting.
- Ensure campaigns remain organised, efficient and aligned to best practice.
2. Performance Analysis & Insight
- Analyse campaign performance across key metrics (ACOS, ROAS, CVR, CPC).
- Identify trends, inefficiencies and growth opportunities.
- Support reporting with clear and structured insights.
- Flag performance risks or anomalies early.
3. Budget & Commercial Awareness
- Manage daily and monthly budget pacing.
- Ensure spend aligns with client targets and commercial goals.
- Monitor efficiency and contribute to performance improvement.
- Begin to understand the commercial impact of optimisation decisions.
4. Contribution to Strategy
- Support development of PPC strategy through insight and analysis.
- Contribute ideas and recommendations based on performance data.
- Assist in testing frameworks (e.g. A/B testing, keyword expansion, bid strategies).
- Develop understanding of how PPC aligns with wider brand and commercial strategy.
5. Cross-BU Collaboration
- Work closely with Catalogue and Client teams to align PPC with wider activity.
- Support alignment between listing quality and advertising performance.
- Contribute to internal discussions around performance and optimisation.
6. Process & Standards
- Follow documented PPC SOPs and workflows.
- Maintain clean and consistent account documentation.
- Deliver accurate and reliable outputs.
- Escalate blockers proactively.
Requirements
- 1–3 years’ experience in PPC, e-commerce or Amazon advertising.
- Strong analytical mindset and comfort working with data.
- Experience with Amazon Ads (or similar platforms).
- Proficiency in Excel / Google Sheets.
- High attention to detail and organisation.
- Proactive and solutions-oriented mindset.
What We Offer
- 25 days annual leave + Bank Holidays, plus an additional day off for your birthday.
- Friday work-from-home policy, with the rest of the week in our collaborative and friendly Ashley Cross office.
- Flexible working hours to support work-life balance.
- Healthcare insurance and other great perks after three months of service.
- Team socials, including activities around Prime Day and Black Friday, great coffee, and plenty of opportunities to contribute ideas that make a real impact.
- Opportunity to work with well-known FMCG brands such as Tetley, Jack Daniel’s BBQ Sauces, Jubel and more.
- Hands-on development and training, helping you build real expertise in Amazon and e-commerce.
Job Type: Full-time
Pay: £28,000.00-£35,000.00 per year
Benefits:
- Cycle to work scheme
- Free parking
- Health & wellbeing programme
- Life insurance
- On-site parking
- Sick pay
Experience:
Work Location: In person
