Job Title: Marketing Executive
Salary: up to £32,000
About IMP
At IMP we help Multi-Academy Trusts (MATs) take control of their finances. Our MAT-first software is built by people who know the sector inside out. Former trust professionals, finance experts and product specialists are all part of our team. More than half of all MATs in the UK already use IMP to plan with confidence, simplify complex processes and make smarter decisions.
We’re proud to be independent, founder-led and growing fast. Alongside our award-winning products, we’ve built a culture we’re equally proud of. We are ranked as one of the UK’s Top 25 Great Places to Work for mid-sized companies. Respect, collaboration and personal growth sit at the heart of how we work. You’ll find flexibility, support and opportunities to develop here, alongside regular team socials and funded CPD.
Role Description:
This is a brilliant opportunity for a digitally savvy, energetic marketer who loves getting stuck in and moving things forward. Reporting to the Marketing Manager, you’ll be a hands-on force across customer marketing, brand, and CRM, helping bring IMP’s story to life across every touchpoint.
You’ll work across customer communications and advocacy, act as an internal brand champion building branded content, webpages, propositions, sales decks and collateral, and be a driving force behind our customer marketing through HubSpot. You’ll partner closely with our Product, Customer Success, and Account Management teams to keep our customers engaged and informed.
We’re a close-knit, fast-moving team that supports each other to do great work. If you’re passionate, full of energy, and excited by the chance to learn quickly and use AI to sharpen everything you do, you’ll thrive here.
Key responsibilities:
Customer Marketing & Communications
Plan and deliver customer marketing communications across newsletters, webinars, product updates, and spotlights.
Support the customer engagement and retention roadmap, keeping our messaging timely, relevant, and on brand.
Work closely with Product, Customer Success, and Account Managers to surface stories, updates, and opportunities.
Support the customer advocacy pipeline, helping identify and activate champions for case studies, testimonials, and peer-to-peer content.
Build branded content, webpages, propositions, sales decks, and collateral that look sharp and land the message.
Customer Connect & In-Person Engagement
Skills, experience, and attributes:
2+ years' marketing experience, ideally in B2B, SaaS, EdTech, or professional services.
Benefits:
27 days of holiday per year plus bank holidays (with a buy option up to an additional 5 days)
Enhance Maternity and Paternity leave
AXA Health insurance including dental, optical and mental health
Broadband allowance
Home office stipend
Life assurance (4 x basic salary)
Encouraged and funded CPD
