The Director of AI Content Strategy, Social and Influence defines how Arm’s core AI messaging is translated into effective content strategies across audiences, channels, and formats. Working from messaging frameworks provided by corporate and business units, this role ensures that AI-focused content is planned with clear audience intent, the right channel mix, and the most effective formats to drive engagement and impact.
The role also oversees Arm’s social presence, social monitoring, and influencer strategy, ensuring a consistent, responsive, and high-impact external voice across key AI conversations. This is a strategic role focused on connecting messaging, audiences, and execution, in close partnership with Product Marketing, Campaigns, Creative, Media, and Communications and Events (when execution is at an event)
By improving how AI messaging is translated and amplified, this role increases the effectiveness of product creative and broader campaign assets, strengthens Arm’s visibility in key AI conversations, and drives more consistent engagement across priority audiences.
Translate AI Messaging into effective content strategy
Ensure content strategies are aligned to audience needs, behaviors, and channels
Help refine how Arm speaks to developers, partners, ecosystem, and investors
Guide Content Approach and Mix
Define the right content types to support each initiative (e.g., short-form vs long-form, video vs written, technical vs narrative)
Channel and Distribution Strategy
Own Social and Always-On Presence
Social Monitoring and Insight
Influencer and Ecosystem Strategy
Define and lead Arm’s influencer and creator strategy across key AI audiences
Identify, engage, and manage relationships with high-impact external voices (developers, analysts, creators, ecosystem partners)
Own influencer-led content development and activation, leveraging external creators to extend reach, credibility, and engagement across priority AI audiences
Ensure influencer activity is integrated with broader content, social, and campaign strategies to maximize reach and impact
Partner Across Creative and Campaigns
This role strengthens how Arm shows up in AI by ensuring messaging is translated into effective content, consistently distributed, and amplified through social and influencer channels, improving visibility, engagement, and overall market perception.
Accommodations at Arm
At Arm, we want to build extraordinary teams. If you need an adjustment or an accommodation during the recruitment process, please email [email protected]. To note, by sending us the requested information, you consent to its use by Arm to arrange for appropriate accommodations. All accommodation or adjustment requests will be treated with confidentiality, and information concerning these requests will only be disclosed as necessary to provide the accommodation. Although this is not an exhaustive list, examples of support include breaks between interviews, having documents read aloud, or office accessibility. Please email us about anything we can do to accommodate you during the recruitment process.
Hybrid Working at Arm
Arm’s approach to hybrid working is designed to create a working environment that supports both high performance and personal wellbeing. We believe in bringing people together face to face to enable us to work at pace, whilst recognizing the value of flexibility. Within that framework, we empower groups/teams to determine their own hybrid working patterns, depending on the work and the team’s needs. Details of what this means for each role will be shared upon application. In some cases, the flexibility we can offer is limited by local legal, regulatory, tax, or other considerations, and where this is the case, we will collaborate with you to find the best solution. Please talk to us to find out more about what this could look like for you.
Equal Opportunities at Arm
Arm is an equal opportunity employer, committed to providing an environment of mutual respect where equal opportunities are available to all applicants and colleagues. We are a diverse organization of dedicated and innovative individuals, and don’t discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Salary Range:
£122,900
per year
