Our marketing team helps people across the UK and Ireland discover Zellis at the very moment they are looking for better ways to pay, manage and support their people, across payroll, HR and workforce management (WFM). You will sit within the demand capture team, the people who make sure that when someone goes searching for answers, Zellis is right there to meet them.
This is a brilliant moment to own search at Zellis. The way people find information is changing fast. Alongside traditional search engine optimisation (SEO), buyers now put their questions to answer engines (AEO) and to generative engines such as ChatGPT, Copilot, Gemini and Perplexity (this is known as generative engine optimisation, or GEO). Your job is to make sure Zellis is found, understood and recommended across all of these, so that more of the right people come to us ready to talk.
You will bring these three disciplines together into one clear plan, working hand in hand with an external SEO agency who you guide and hold to account. You do this so that Zellis grows its organic visibility, captures more of the demand that is already out there, and turns curious searchers into genuine conversations.
- You own the SEO, AEO and GEO plan for Zellis, in order to grow our organic visibility and bring more of the right people to us.
- You manage our external SEO agency day to day, setting clear briefs, priorities and expectations, in order to get brilliant work that moves the numbers that matter.
- You shape and improve our website content alongside the wider marketing team, in order to make sure every page answers the questions our customers are actually asking.
- You build the Zellis presence in answer engines and generative engines, in order to make sure we are found and recommended when buyers ask AI tools for help.
- You track how Zellis shows up across search and AI answers, in order to understand where we are winning and where we need to do better.
- You turn search and AI visibility data into clear, honest insights for the wider team, in order to help everyone make smart decisions about content and priorities.
- You work closely with the demand generation and content teams, in order to make sure the demand we create is matched by the visibility to capture it.
- You keep on top of how search and AI discovery are changing, in order to keep Zellis ahead rather than catching up.
- You look after the technical health of our site for search alongside our web and agency partners, in order to give every page the best possible chance of being found.
- You report on progress against clear goals, in order to show the value of organic search to the wider business.
Essential Skills/behaviours:
- A genuine love of search and a curiosity about how people find information, including how AI is changing the way buyers discover brands.
- Confident managing an agency or external partner, giving clear direction and holding people to account in a way that gets the best from them.
- Comfortable with data, happy to dig into the numbers and turn them into a story the rest of the team can act on.
- A practical, get it done attitude, able to balance quick wins with longer plans.
- Strong communication, able to explain technical ideas to people who are not technical without making them feel lost.
- A team player who enjoys working across marketing and beyond, building good relationships as you go.
- Comfortable with change and keen to try new things, because this part of marketing is moving quickly.
Critical competencies:
- Proven experience delivering SEO that grew organic traffic and visibility, ideally in a business to business or technology setting.
- Hands on knowledge of how search engines rank and index content, plus a clear understanding of the newer worlds of answer engine optimisation and generative engine optimisation.
- Experience managing an external agency or supplier, including setting briefs, reviewing work and keeping to budget.
- Confident using search and analytics tools to measure performance and spot opportunities.
- A good understanding of how content, technical health and authority work together to improve how a site performs in search.
- Experience working as part of a wider marketing team, ideally one focused on capturing and converting demand.
This is a hybrid role. You will spend part of your week at your nearest Zellis office and the rest working from home, with occasional travel to other offices and team events as needed.
At Zellis we create market-leading HR & Payroll products and services, to power exceptional employee experiences so that you and your people do better. Our multi-award-winning products pay over five million employees a year, with almost half (42%) of the FTSE 100, 50% of the top retailers and 30% of the top universities in the UK & Ireland as customers, making us the largest provider of Payroll and HR software and managed services.
Our vision is to be the clear leader in pay, reward, analytics, and people experiences. We're passionate about creating an environment where people want to join, belong to, and be part of a progressive organisation. Our values, which were defined with input from all of our 2,000 colleagues, we live and breathe every day:
- Unstoppable together.
- Always learning.
- Make it count.
- Think scale.
Our people are critical to our ongoing success; we’re proud of our inclusive culture that gives you the platform to grow, challenge the status quo and play a crucial role in further enhancing our market position as the leading provider of HR & Payroll software and services. With Zellis you’ll have the chance to stretch and challenge yourself in an environment that’s varied, flexible and hugely supportive.
We also love to reward and recognise our brilliant colleagues. As part of your benefits package, you’ll receive:
- A competitive base salary.
- 25 days annual leave, plus your birthday off and the opportunity to buy additional holiday.
- Private medical insurance.
- Life assurance 4x salary.
- Enhanced pension scheme with company contributions up to 8.5%.
- A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.
