Passenger is driven by a passion for escapism, connection, and the wellbeing of both people and the planet. As a fast growing brand in the outdoor sector, we create products that are 'made to roam' and embody a culture that embraces inclusivity and fosters a collaborative team environment. We’re looking for someone who shares our passion for protecting the planet while building something unique and authentic
We are growing fast rapidly towards £100m revenue. With a strong customer proposition, growing international presence, and ambitious leadership team, we are entering the next phase of growth where commercial insight, robust forecasting, and disciplined cash management are critical.
We are looking for a commercially sharp and hands-on Lead FP&A professional to build and lead our financial planning capability. This is a high-impact role partnering closely with Trading, Merchandising, Marketing, Supply Chain, and Leadership teams to drive performance and support scalable growth.
Reporting to the CFO, you will own the FP&A agenda across the business, implementing best-in-class forecasting, budgeting, and reporting processes while providing commercial insight to support key trading decisions.
This role requires someone who understands the pace and complexity of a DTC retail environment, particularly stock, margin, marketing efficiency, fulfilment economics, cash flow, and trading performance.
Design and implement a robust budget and rolling forecasting process across P&L, balance sheet, and cash flow.
Build scalable FP&A processes, models, and reporting frameworks suitable for a business approaching £100m turnover.
Lead annual budgets, quarterly reforecasts, and long-range planning cycles.
Improve forecast accuracy through data-led analysis and cross-functional collaboration.
Work closely with Trading and Merchandising teams to ensure sales, margin, stock, and intake plans are aligned.
Support pricing, promotions, markdown, and range decisions through commercial analysis.
Provide weekly and monthly trading insight with clear actions for stakeholders.
Challenge assumptions and identify opportunities to improve profitability and efficiency.
Partner closely with Marketing teams to evaluate channel performance and return on spend.
Own analysis of Customer Acquisition Cost (CAC), Lifetime Value (LTV), payback periods, contribution by channel, and cohort performance.
Build reporting to track acquisition efficiency, retention trends, and customer profitability.
Partner with Merchandising, Operations, and Supply Chain to optimise stock levels, intake planning, and working capital.
Ensure stock commitments are aligned to demand forecasts and cash availability.
Analyse and challenge 3PL, warehousing, fulfilment, carrier, and distribution costs to improve operational efficiency and margin.
Support decisions around logistics partners, service levels, and international distribution economics.
Lead cash forecasting processes and provide visibility on liquidity and funding needs.
Monitor risks around excess stock, slow movers, margin erosion, and supply chain disruption.
In conjunction with the FC implement a financial and commercial month end pack
Produce insightful monthly reporting highlighting key variance and key decision for managements
Provide a latest view with risks and opportunities to the SLT
Develop finance processes, controls, and ways of working appropriate for a scaling business.
Potential to build and lead an FP&A team as the business grows.
Candidate Profile
Qualified accountant with significant PQE
Significant FP&A experience within DTC apparel, fashion, retail, or consumer brands.
Proven track record in a fast-growth environment, ideally scaling businesses through £50m–£100m+ revenue.
Strong understanding of retail economics: gross margin, stock management, markdowns, returns, CAC, LTV, fulfilment, 3PL cost structures, and cash conversion.
Experience of partnering with head of merchandising to ensure sales, stock and margin are aligned
Experience implementing forecasting and planning processes from scratch or transforming existing capability.
Experience of building revenue forecasting in a DTC business.
Strong commercial understanding of digital marketing performance metrics and supply chain cost drivers.
Advanced financial modelling and analytical skills. (Excel/Gsheets)
Self-starter who thrives in an entrepreneurial, fast-paced environment.
Strong problem solver who can simplify complexity and drive action.
Commercially minded with confidence to challenge senior stakeholders.
Hands-on, resilient, and comfortable operating at both strategic and detailed levels.
Excellent communicator with strong cross-functional influencing skills.
Not phased by change and changing processes
Opportunity to shape the finance function during a critical growth phase.
Highly visible role with direct exposure to senior leadership.
Build processes, capability, and team from the ground up.
Be part of an ambitious brand with significant headroom for growth
Competitive Salary
A culture of freedom, flexibility and trust
Private Medical Insurance for your and your dependants
Annual Leave: 25 days plus bank holidays + a day for your birthday
Very generous staff discount (50%) and Friends and Family discount (20%)
£400/annum Passenger Voucher
5% Pension contribution
Annual Volunteering Day to support causes that matter to you
