Alan Boswell Group is looking for a full-time marketing executive to support our continued growth and the success of our established marketing department.
Who are we?
Alan Boswell Group is an independent, award-winning insurance broking and financial planning group with over 40 years’ experience. Since our establishment in 1982, we have grown to over 450 employees across our seven offices in the East of England.
Our marketing department service our insurance broking, financial planning, risk management and underwriting divisions, ensuring that our activities are suited to our target audiences and meet our objectives, which are:
- Strengthen the ABG brand.
- Drive lead generation.
- Keep our clients engaged.
The role
We are looking for a marketing professional for a broad marketing role to support a wide range of marketing activities across our B2B, B2C, and wholesale propositions.
Ideally, you’ll have at least one year’s experience in a similar role, although we’ll consider applicants who are new to the industry and eager to develop.
This position offers exposure to varied marketing disciplines and requires an individual capable of delivering high-quality output across multiple channels.
Key responsibilities
- Execution of day-to-day tasks and projects.
- Creation of digital and printed marketing collateral and sales support materials.
- Maintain and update our websites as required.
- Oversee sponsorship activity within company parameters and ensure delivery of agreed benefits.
- Manage production of video content in conjunction with an external agency.
- Assist with the execution of the external and internal communication plan for the Group.
- Producing briefs in conjunction with the SEO team and maintaining high standards of SEO across online activity.
- Assist with the production of digital content, including quarterly newsletters, client case studies, PR, and SEO articles.
- Ensure our tone of voice is used throughout all external communications.
- Ensure the department’s work complies with all organisational and legal frameworks.
- Be accountable for measuring, reporting and analysing campaign results.
- Carry out any other duties as may be reasonably required.
Desirable skills / knowledge
- One years’ experience in a similar role, ideally in a professional services environment.
- Experience or strong interest in video production.
- Experience or strong interest in graphic design.
- Proficiency in Adobe Creative Cloud. Specifically, InDesign and, ideally, Photoshop, Illustrator, Premiere Pro and After Effects.
- Email campaign and automation knowledge.
- Experience using AI tools (including Copilot) to enhance efficiency.
Who are we looking for?
This role is perfect for a broad marketer as we’re dealing with a very diverse product range. You’ll:
- Be detail-oriented and willing to work hands-on across multiple tasks.
- Be customer-oriented and understand how our marketing activity can enhance and ease the customer journey.
- Be solution-focused, identifying opportunities to deliver work using internal resources while maintaining high standards.
What we can offer you
As well as a competitive salary, we offer a comprehensive range of employee benefits, including:
- Group performance-related bonus
- 25 days annual leave + Bank Holidays (with the option to purchase up to three additional holiday days)
- Life Insurance (4x annual salary)
- Bupa Cash Plan
- Salary exchange pension scheme
- Discounts on financial services and insurance products
- Funded professional memberships
This role is office-based from our Norwich city centre head office.
How to apply
Initial applications by CV and covering letter to [email protected]
Job Types: Full-time, Permanent
Pay: £25,000.00-£30,000.00 per year
Benefits:
- Cycle to work scheme
- Employee discount
- Life insurance
- Sick pay
Work Location: In person
