PPC & Paid Media Specialist
Location: Norwich
Type: Full-time
About CODER
CODER is a full-service digital agency built for performance and scale. We work with ambitious brands across sectors, combining creativity with data-led strategy to drive measurable growth. From SEO and social to web development and AI consultancy, our team helps clients cut through the noise and deliver results that matter.
We’re now looking for a PPC & Paid Media Specialist to join our growing team. This role will sit at the heart of our performance marketing department, managing high-impact paid campaigns across Google, Meta, and emerging platforms.
The Role
You’ll be responsible for planning, launching, and optimising paid media campaigns that drive ROI for our clients. From lead generation to eCommerce, you’ll own the end-to-end process: strategy, execution, analysis, and reporting.
Day-to-day, you’ll:
- Develop and manage PPC campaigns across Google Ads, Meta Ads, and other paid platforms.
- Conduct keyword research, audience segmentation, and competitor analysis to inform targeting.
- Create and optimise ad copy, creatives, and landing page recommendations in collaboration with our design and content teams.
- Monitor performance daily, making agile adjustments to improve ROI, CTR, and conversion rates.
- Deliver weekly, monthly, and quarterly performance reports, turning data into actionable insights.
- Stay ahead of industry trends, testing new ad formats, bidding strategies, and emerging platforms (e.g. TikTok Ads, LinkedIn Ads).
- Work closely with Account Managers to align campaigns with client objectives and CODER’s Marketing Blueprints.
About You
We’re looking for someone who:
- Has hands-on experience managing PPC and paid social campaigns.
- Understands the full funnel - from awareness to conversion - and how to build campaigns that scale.
- Is confident using GA4, Tag Manager, Looker Studio, and platform-native analytics tools.
- Knows how to set up and troubleshoot tracking (pixels, events, UTM tagging).
- Has experience running A/B tests and iterating creatives for performance.
- Is comfortable managing budgets ranging from £1k to £50k+ per month.
- Brings a proactive, problem-solving mindset and thrives in a fast-paced, client-facing environment.
Bonus points if you have:
- Google Ads or Meta Blueprint certification.
- Experience in eCommerce (Google Shopping, dynamic product ads).
- Knowledge of TikTok, LinkedIn, or programmatic advertising.
What We Offer
- Competitive salary based on experience.
- Norwich HQ
- Training budget for certifications and upskilling.
- The opportunity to work across diverse industries, from local SMEs to national campaigns.
- A creative, collaborative culture where ideas are heard, and impact is recognised.
How to Apply
Send your CV and a short cover letter to [email protected].
Job Type: Full-time
Pay: £27,000.00-£35,000.00 per year
Ability to commute/relocate:
- Norwich NR1 1PN: reliably commute or plan to relocate before starting work (preferred)
Location:
- Norwich NR1 1PN (preferred)
Work Location: In person
