Job Title: National Key Account Manager
Location: Nationwide
Reports into: Head of Sales, Salon
Direct reports: 0
Travel: Will be required
WHO ARE WE?
Iconic British brand, ghd is a global leader in high end professional hair styling tools and the UK’s number one recommended styling brand. Loved by stylists and consumers, loved by press, and loved by the people that work for the brand!
Merging science and innovation, with luxury beauty and style; ghd pioneers new technologies and beautiful designs to create the most technically advanced hair tools in the world. Developed by leading scientists in the dedicated ghd Research and Development laboratories in Cambridge, ghd tools deliver safer heat styling for hair and have become an essential part of the daily lives of professional hair stylists and consumers globally.
A trusted and loved brand, ghd sells 2 million stylers every year and 5 iconic ghd products are sold every minute. The award-winning ghd tools are used by 200,000 stylists around the world and sold in 30+ countries and more than 45,000 premium salons.
Renowned for game changing innovation and superior performance, at ghd we are on a mission to transform lives with the power of a good hair day!
ABOUT THIS ROLE
Reporting to the Head of Salon Sales, the National Account Manager owns the day-to-day relationships with key national salons to continuously grow and develop within the channel.
The role nurtures client relationships through a consultive business to business approach by focusing on and understanding their businesses, challenges, and goals to maximise value through creating committed partnerships with ghd.
Driving a real sales culture, the National Account Manager leads the delivery of hands-on solutions with a 360-degree approach via visual merchandising, education and eventing ensuring a best-in-class service is provided.
This role will directly contribute to profitable growth & the delivery of financial targets for the UK and Ireland’s salon channel.
The UK and Ireland is the largest and most developed markets for ghd. It is a critical territory for the sustainability of the brand at a global level. Consecutively, the National Account Manger plays a key role within the salon channel fostering a true partnership with our national salons to grow and develop our presence and drive sales.
JOB ROLE AND RESPONSIBILITIES
- Foster a culture of creativity and excellence.
- Role model and champion the 5Cs framework, be Collaborative, Creative, Courageous, Connected, Committed.
- Develop strong working relationships at all levels in each approved national account within the UK through a consultative business to business approach
- Visit and work with all UK and ROI national account salons alongside each BDM to understand each salon, brand awareness, visibility and grow sales.
- Build joint business plans with each national account to secure strong foundations and ensure successful execution of sales activations agreed.
- Arrange monthly meetings to present promotional activity and identify areas for growth in consultation with the salons nationally.
- Develop close relationships with key team members to help negotiate the successful execution of the sales, marketing, e commerce and educational plans within each account.
- Communicate this plan to the UK Sales team via monthly and quarterly call plans and attendance at monthly sales meetings.
- Responsible for individual account profitability as set by senior management.
- Report weekly to Head of Salon Sales and Finance current performance, growth plans and activations.
- Interpret and deliver statistics at senior levels within both the salon and ghd organisations.
- Report on all relevant competitor sales and marketing activity.
- Negotiate prime retail positioning and window display space in all targeted accounts.
- Responsibility for managing account debt levels within set criteria.
- To uphold the high standards of integrity for both the brand and the company in all areas of operation of the sales function.
- Achieve all targets as set and agreed in consultation with the Head of Salon Sales.
- Work closely with ghd marketing team to manage customer sales and marketing budget as agreed with finance.
- Host key nationals account customers at exclusive launches and events.
- Form relationships and work closely with:
- Internal –Head of Salon Sales, Area Sales Managers, Business Development Managers, Finance, Education team, Credit control
and Supply Chain team.
External – Senior Management within each national account: Salon franchise managers, Owners, Regional Managers, Education, Marketing, eCommerce, and any other relevant personnel.
REQUIREMENTS
- Knowledge of the hairdressing industry and salon operations.
- Proven account management experience specifically negotiating with senior stakeholders within key/national accounts.
- Experience of influencing and negotiating with teams at all levels.
- Demonstrates good networking skills (internally and externally) and actively seeks to use contacts to further their own input, impact, and influence.
- Self-motivated, passionate, empathetic individual with a positive attitude, “can do” approach and entrepreneurial growth and ‘anything is possible’ mindset.
- Resilience and agile to the dynamic nature of the ever-changing market and business needs.
- Strong organisational skills, an eye for detail and ability to juggle multiple projects and ability to multitask under pressure in a fast-paced environment.
- Demonstrate ownership and accountability, can give examples of taking measured risks to achieve results.
- Enthusiastic, energetic outgoing, determined to win and a passion for People and all things hair.
- Act with transparency and integrity.
- Create a climate of inclusion and diversity.
- Actively live and breathe the ghd brand.
- UK based with the ability to travel to UK and ROI without restrictions.
VALUES
We at ghd are proudly committed to our five core Company Values and aim to attract and retain employees who truly live and breathe these in everyday life at ghd.
- Collaborative – We work together to create the extraordinary.
- Creative – We foster creativity & excellence to create value for our brands and business.
- Courageous - We are agile, entrepreneurial & we own our future.
- Connected - We stay connected and ensure we are always consumer first.
- Committed - We are responsible for our impact on other & the planet.
