Job Purpose
The role is responsible for leading and developing the retail shop team to deliver strong in-store sales, excellent customer experience, and operational standards, while ensuring alignment with online activity to maximise overall retail performance across all channels.
Knowledge Skills and Experiences
· Strong experience in a retail environment, with a proven track record of delivering sales through effective shop management
· Experience leading, managing and developing a shop or retail team to achieve performance and service standards
· Good understanding of key retail KPIs, including sales, conversion, average transaction value, margin and stock turn
· Ability to use sales and performance data to monitor trends and support day-to-day decision-making within the shop environment
· Experience using performance data and supporting retail reporting outputs to inform operational improvements
· Basic working knowledge of eCommerce platforms (e.g. Shopify, Magento or similar) to support alignment between online and in-store activity
· Understanding of promotional activity across in-store and online channels and how this impacts shop performance
· Strong focus on delivering an excellent customer experience in a fast-paced retail environment
· Experience working collaboratively with marketing, operations and merchandising teams to support delivery of retail activity
· Excellent communication and interpersonal skills, with the ability to influence and manage a range of stakeholders
· Highly organised, with the ability to prioritise workloads and meet deadlines during peak trading periods
· Proficient in Microsoft Office (particularly Excel)
· Flexible approach to working hours, including weekends and key trading periods
· Interest in the sports/retail industry advantageous
Key Role Requirements
· Support the Head of Retail in delivering overall retail performance and store standards
· Lead, manage and develop the shop team to deliver sales targets and high standards of customer service
· Responsibility for opening and closing the shop and ensuring daily operational readiness
· Take ownership of day-to-day shop operations, including staffing, rotas, standards and performance management
· Create and maintain a high-performing, customer-focused retail environment
· Monitor key retail KPIs such as conversion, average transaction value and customer satisfaction, and take appropriate in-store action
· Act as the key escalation point for in-store issues and ensure excellent customer outcomes
· Use available performance data to support decision-making and identify in-store focus areas
· Support the Head of Retail by feeding into regular reporting and performance reviews
· Ensure compliance with Health and Safety requirements and all store operating procedures
· Ensure shop layout and visual standards support a strong customer experience and commercial performance
· Work closely with the Head of Retail and Retail Operations Manager to ensure stock availability meets store demand
· Monitor product performance in-store and provide feedback to support buying and merchandising decisions
· Support the delivery of pricing, markdown and promotional activity within the shop
· Deliver in-store execution of centrally planned promotional and campaign activity
· Ensure in-store activity is aligned with wider retail and marketing plans
· Provide feedback on customer response to campaigns and promotions
· Maintain awareness of wider retail activity and ensure consistency between in-store execution and central plans
· Support product launches and promotional activity within the shop environment
· Highlight operational or customer issues affecting store performance or customer experience
· Work collaboratively with the Head of Retail to support delivery of retail strategy
Liaise with marketing, CRM and operations teams to ensure aligned activity
Experience
· Minimum 3 years’ experience in a retail management role with responsibility for shop operations and team leadership
· Experience delivering sales performance in a fast-paced retail environment
· Experience using performance data and supporting retail reporting within a retail operation
· Experience with eCommerce platforms (e.g. Shopify, Magento) and familiarity with retail reporting tools such as Power BI, Excel or Google Analytics
Interactions
· Head of Retail
· Shop Staff
· Marketing Manager
· Warehouse Manager
· Warehouse staff
· Department Heads
Budgetary Responsibility
· Responsibility for management of in-store operational budgets, including staffing costs and day-to-day shop expenditure
· Support management of promotional and retail activity costs within the shop environment
Qualifications
· Educated to degree level or with appropriate professional experience
· Competent user of Microsoft Office, Publisher, Adobe, internet communication tools, social media
Personal Qualities
· Ability to challenge and continuously improve shop performance and standards
· Positive attitude to ongoing professional development and learning
· Ability to manage a variety of stakeholders in a retail environment
· Ability to work to tight deadlines and prioritise effectively during peak trading periods
· High attention to detail
· Commitment to equality, diversity and inclusion
Job Type: Permanent
Work Location: In person
