Job Title: Brand and Product Marketing Manager (12 Month FTC)
Salary: £37,700 - £45,000 (DOE)
Location: Hybrid role, with 2–3 days per month at the Milton Keynes head office & Regular collaboration with agency partners in central London
Working Hours: Monday - Friday, 37.5 hours per week (9:00am – 5:30pm)
Job Status: 12 Month Fixed Term Contract
At cinch our mission is simple - to remove the faff from buying and owning cars, giving customers more choice, with more ease.
Already the UK’s largest online used car retailer, we’re expanding our offering with an exciting roadmap of online and physical retail solutions - including faff-free car servicing at over 100 locations across the country.
We’re part of Constellation Automotive Group - a family of brands that also includes We Buy Any Car, British Car Auctions (BCA) and Marshall Motor Group. Together, cinch and Marshall operate as Constellation Retail - bringing together 100+ years of motoring know-how at 130+ stores (Marshall) with a market-leading digital experience from a much-admired brand (cinch).
The road ahead for you is clear. Join us and you’ll get a unique opportunity to grow your career across two leading automotive brands that are really going places. Buckle up and enjoy the ride.
Role Overview:
The Brand and Product Marketing Manager is responsible for delivering brand‑consistent, customer‑focused marketing activity that supports cinch and Marshall’s commercial and strategic objectives.
The role plays a central part in translating brand strategy and product propositions into high‑quality campaigns, launches and communications across paid and owned channels.
It ensures brand guardianship, effective cross‑functional collaboration and continuous optimisation of creative and messaging based on insight and performance.
What you’ll be working on:
- Deliver brand and product marketing activity in line with the overall brand strategy, ensuring campaigns and launches are executed to a high standard across all customer touchpoints
- Act as a day‑to‑day guardian of the brand, ensuring consistency of tone of voice, visual identity and customer messaging across channels and campaigns
- Translate product propositions, features and benefits into clear, compelling customer communications, working closely with internal stakeholders to gather inputs and align messaging
- Manage the end‑to‑end coordination of brand and product campaigns, including briefing creative teams and agencies, managing timelines, consolidating feedback and ensuring delivery to specification
- Support the optimisation of creative and messaging by interpreting performance data and insights in partnership with Growth teams, applying test‑and‑learn principles
- Identify category, competitor and best‑practice insights to inform creative development and campaign planning
- Project‑manage brand and product deliverables across multiple concurrent initiatives, balancing priorities and managing dependencies across cinch and Marshall activity
- Maintain a high level of operational rigour, including budget tracking, PO and invoice processing, marketing calendar management and internal reporting
- Contribute to brand measurement and tracking activity by helping analyse results and distil implications for future marketing activity
- Decision‑making autonomy: The role operates with a high degree of independence within an agreed strategic framework, escalating significant brand, investment or risk issues as required.
Relationships in cinch:
This is a central role in a matrixed organisation and therefore effective relationship building is essential. Key stakeholders include:
- Internal:
- Brand & Creative team: collaboration on creative development and delivery
- Product and Growth teams: alignment on propositions, support in influencing decisions around go-to-market strategy
- Growth teams: creative measurement and optimisation
- Commercial stakeholders (cinch and Marshall): gathering inputs and aligning activity
- Finance and Procurement: budget management and supplier controls
- External:
- Creative and production agencies: support in briefing campaigns, ensuring quality and timely delivery
- Media agency: working alongside Growth team to drive performance through creative optimisation
Things we look for in you:
Essential:
- Minimum of 5 years’ experience in a brand marketing role for a direct-to-consumer business
- Experience delivering campaigns across a multi-channel environment
- Strong understanding of brand management, campaign delivery and go‑to‑market processes
- Experience working with creative teams and agencies, including writing and managing briefs through to delivery
- Ability to interpret campaign and brand performance data to inform creative and messaging decisions
- Excellent stakeholder management, organisation and communication skills
- Creative thinker with a brilliant eye for detail
Desirable:
- Full funnel marketing channel experience (ATL and BTL)
- Experience in digital‑first or e‑commerce‑led businesses (Automotive experience is a plus)
- Exposure to matrixed organisations or multi‑brand environments
- Familiarity with test‑and‑learn methodologies and performance‑led creative optimisation
Formal qualifications are not essential, provided equivalent experience is demonstrated
cinch and rewards
cinch’s benefits programme sees that our people are supported both in and out of work. That’s what a faff-free life is all about.
We offer:
Competitive salaries and bonuses
A company pension scheme
Private Healthcare (Bupa)
An Employee Assistance Programme
Access to trained mental health first aiders
Enhanced maternity, paternity, and adoption leave
And so much more!
cinch and you:
In making the most out of a career at cinch you need to be curious, creative, and collaborative. See, we are putting you in the driver’s seat, in control of your career and ready to drive your own development. There’s no bureaucracy, no hierarchy, just an environment with values that bring us together and a purpose that sets us apart. Join us as we continue to accelerate, defy expectations, and revolutionise an entire industry
Diversity and Inclusion:
cinch wants to help all kinds of people in the UK find and buy a car. So it makes good sense to have all kinds of people working with us on the challenge. Conversations and the decisions they lead to are better for featuring different voices. Representation matters.
And doing your job while not being your authentic self is not faff-free. Being free to be the best of who you are as you soar to professional greatness is the kind of business we commit to creating, as one.
