dnata Travel Group B2B is recruiting for a creative Marketing Executive to join our passionate, driven and hard-working marketing team in Leyland.
This is an ideal opportunity for someone who has worked as a Marketing Assistant, has junior marketing campaign experience or who has completed a year in a marketing role as part of their degree.
In this role, you’ll be supporting the delivery of our marketing campaigns across all 4 of our B2B brands. You will be working across a number of deliverables including full 360 marketing campaigns covering digital and offline platforms, such as internal communications, social media, direct mail, trade press, point of sale, posters, online and events.
dnata Travel Group B2B is the UK’s biggest B2B-only tour operator and comprises of the flagship brand Gold Medal and three specialist brands – Pure Luxury, Cruise Plus and Incredible Journeys. We pride ourselves on our truly ‘agents-first’ approach and we aim to be the number one choice for travel agents. We are part of the wider dnata Travel Group UK, part of the Emirates Group.
Key Tasks:
- Support the Marketing team to deliver activity to support wider brand campaigns including the creation of marketing collateral, social posts, POS materials, written copy and design briefs.
- Create well-written, accurate and meaningful copy for agent-facing, customer-facing and internal communications.
- Work with our in-house Design Team - briefing all activity clearly and working with the assigned Designer to ensure that appropriate designs are delivered on time.
- Responsible for all proofing throughout the creative stages
- Collaborate with our Partnerships Marketing colleagues to ensure Joint Venture marketing agreements are factored into all relevant activity.
- Work with our Commercial and Destination Product teams to understand current offers and pricing to use on communications activity.
- Work closely with our Trade Partnerships Team to ensure marketing materials are available to nurture existing business and grow new relationships.
- Report on weekly marketing activity and campaign performance.
- Liaise with printers on the print and print-proofing process.
- Working closely with the wider marketing team to drive growth across social media channels.
- Align email marketing activity with over-arching brand campaigns and marketing content and create Umbraco pages and content to support these campaigns.
To be considered for this role, you need to have the following skills, qualifications & experience:
- At least one year’s previous marketing experience.
- An understanding of the principles of brand, marketing and advertising effectiveness
- An understanding of the creative process
- An understanding of core principles of email marketing and social platforms including, but not limited to, Facebook, Instagram and YouTube
- Awareness of other digital marketing channels and how they integrate into broader marketing campaigns
- Experience using performance tools such as Facebook Analytics and Google Analytics
- Excellent communication skills - a solid knowledge of English grammar and the able to present your ideas concisely, both verbally and in writing
- Knowledge or an understanding of the travel industry is desirable
For more information, please click on the job description below.
Our modern Leyland office is just 10 minutes from junctions 28 & 29 of the M6 with free parking available. We have some fantastic benefits, making us a great place to work:
- 25 days annual leave, increasing to 28 days after 5 full years of service (+ bank holidays)
- Additional annual leave purchase scheme
- Company pension scheme
- Life assurance
- Low-cost health care for you and your family
- Employee Assistance programme
- Mental Health First Aiders
- Ongoing development
- Travel discounts – we have a dedicated Staff Travel Team to source the best deals for our people
- Industry/social events – including supplier events, office socials & parties and pop-up shops
- Cycle to work scheme
- Reward & recognition programme
- Belong programme - Employee Resource Groups (ERGs) that play a crucial role in implementing our DEI strategy
- Volunteer days – one day’s paid leave each year to volunteer with a registered charity
- dnata4good – supporting the local communities we work, live and thrive in
- Refer a friend scheme
- Free eye care tests
- Free Taste Card membership– offering discounts on dining out, movies, attractions, takeaways and online shopping
- Casual dress code
- Free tea and coffee, subsidised on-site restaurant with free Wi-Fi and free car parking
