Reporting to the Head of Brand Marketing, the Brand Manager plays a pivotal role in driving the success and growth of a portfolio of brands. Responsible for developing and safeguarding brand identity, tone of voice and market positioning, the role ensures marketing activity remains consistent, impactful and aligned with wider commercial objectives.
The Brand Manager will lead the planning and execution of integrated marketing campaigns, oversee brand communications across all channels, and champion excellence in execution. Working collaboratively with franchisees, internal teams, and external stakeholders, they will build strong relationships, provide strategic marketing guidance, and support local marketing success. Through regular stakeholder engagement, performance reporting and the delivery of key marketing initiatives, the role will identify opportunities to strengthen brand positioning, increase engagement and support franchise and business growth. The role can be cased in either our Grantham or York Offices.
1. Brand Management:
- Act as the brand guardian, ensuring all marketing activity reflects the brand's identity, tone of voice and market positioning.
- Plan and execute campaigns to ensure they deliver against business objectives and drive business growth.
- Oversee and approve brand assets, campaigns and communications, ensuring a consistent brand experience across all channels including email, social, website content and print.
- Ensure all activity contributes to wider commercial goals.
- Lead the ongoing development of the brand, identifying opportunities to strengthen market positioning and increase engagement.
- Identify opportunities to recommend the MarketMore service to individual offices to support their local marketing.
2. National Campaigns and Digital Marketing:
- Ensure National Marketing Fund (NMF), National Promotional Fund (NPF) and Central Marketing Fund (CMF) activity aligns with company strategy, communicating plans clearly to the Operations Team and franchisees to maximise participation.
- Provide timely updates on NMP, NPF and CMF
- Evaluate campaign performance, including network feedback as appropriate, presenting results to senior management.
- Support the development and delivery of the digital marketing plan.
- Support the execution of the social media strategy through the development and management of content calendars, delivering engaging, on-brand content that drives audience growth and engagement across all social media platforms.
3. Team Management and Leadership:
- Provide leadership to the team, conducting meetings as appropriate to foster professionalism, and a culture of excellence and innovation.
- Lead by example, fostering ownership, accountability and a high-performance culture within the team.
- Continuously evaluate team performance, identifying strengths and areas for development, and providing opportunities for growth and advancement within the organisation.
- Following the company recruitment policy, implement talent management strategies to attract, retain, and develop top talent.
- Through the company review process and development reviews, foster a culture of continuous learning and development for all employees.
- Provide training, mentorship and coaching to enhance the team’s skills and performance.
4. Communication and Collaboration
- Communicate campaign strategies, plans and content effectively across the business, ensuring all stakeholders are informed and aligned to deliver successful execution.
- Ensure regular updates of marketing initiatives and gather network feedback.
- Work collaboratively across the business to ensure stakeholders have the information and support needed to contribute to franchise growth.
- Attend and present compelling updates at franchisee meetings by brand
- Build and maintain strong relationships with franchisees, providing guidance, showcasing marketing tools and supporting successful local marketing activity.
- Collaborate with internal teams to align marketing activity with the wider business.
SKILLS, EXPERIENCE AND QUALIFICATIONS
- Previous marketing experience, with some people management experience, preferably in relevant industries.
- Demonstrated ability to develop and execute innovative marketing strategies aligned with organisational goals, driving sustained growth and market leadership.
- The ability to effectively lead a marketing team, fostering a culture of collaboration, accountability, and continuous improvement.
- Strong understanding of brand development and management principles, ensuring consistent brand representation across diverse channels and touchpoints.
- Experience in digital marketing strategies (SEO, SEM, social media), enhancing brand visibility and engagement in the digital landscape.
- Excellent communication skills, articulating ideas clearly to diverse stakeholders, including senior management, franchisees, and external partners.
- Chartered Institute of Marketing (CIM) Certification: Demonstrates expertise and commitment to professional development.
- Digital Marketing Certification: Validates expertise in digital marketing techniques and strategies.
- Bachelor's Degree: Desirable qualification in Marketing, Business Administration, or related field.
Pay: £35,700.00 per year
Benefits:
- Company pension
- Life insurance
- Private medical insurance
Experience:
- B2B marketing: 2 years (required)
Work authorisation:
- United Kingdom (required)
Work Location: In person
