E-Commerce Manager Merchant & Mills — Rye, East Sussex (Hybrid)
About Us
Merchant & Mills is a British brand with a clear sense of self. Since 2010 we have brought style and purpose to the world of sewing — designing patterns, sourcing exceptional fabrics, and making tools that respect the craft. We are a stand-alone brand with a strong visual identity and a loyal, growing community of makers worldwide.
The Role
We are looking for an experienced and thoughtful E-Commerce Manager to own and grow three distinct Shopify Plus digital properties: our B2C retail store, our B2B wholesale platform, and Merchant & Mills HOUSE. This is a hands-on role — sitting at the intersection of trade, creativity, and technology. You will be responsible for the day-to-day running of all three sites and for their long-term commercial direction.
What You'll Do
Across All Three Sites
- Own the full Shopify Plus ecosystem — performance, content, merchandising, and customer experience across B2C, B2B, and HOUSE
- Manage product uploads, collections, metafields, and seasonal catalogue updates with obsessive attention to detail
- Ensure each site has a distinct, coherent identity while maintaining overall brand consistency
- Brief and manage external developers for bespoke builds or theme customisations across all properties
- Oversee third-party app integrations (reviews, loyalty, subscriptions, bundles, search)
- Analyse trading performance using Shopify analytics, GA4, and reporting tools — and act on what you find
- Work closely with the warehouse and operations team to ensure inventory accuracy and a smooth fulfilment process
B2C — Merchant & Mills Online Store
- Lead site optimisation for the direct-to-consumer store: conversion rate, UX, navigation, page speed, and accessibility
- Collaborate with the creative team to ensure the digital experience reflects our visual identity and brand standards
- Drive trading performance through smart merchandising, promotions, and seasonal campaigns
B2B — Merchant & Mills Wholesale Platform
- Manage and develop the wholesale channel using Shopify Plus B2B features — price lists, company accounts, and trade ordering
- Work with the sales team to align the digital wholesale experience with our broader trade strategy
- Ensure the B2B catalogue, stock availability, and ordering workflows are accurate and efficient at all times
HOUSE — Merchant & Mills HOUSE Site
- Own the end-to-end digital experience for the HOUSE site, ensuring it has its own strong, considered identity within the Merchant & Mills world
- Manage content, product presentation, and customer journey specific to the HOUSE offering
- Collaborate with the wider team on HOUSE-specific campaigns, launches, and editorial content
About You
- Proven experience managing multiple Shopify or Shopify Plus stores, ideally in fashion, craft, lifestyle, or interiors
- Familiar with Shopify Plus B2B features — company profiles, custom pricing, trade portals
- Commercially sharp — you understand margin, conversion, and what drives revenue across different customer types
- Confident with Liquid (Shopify's templating language) and comfortable briefing developers when deeper work is needed
- Strong eye for design and brand — you instinctively know when something is off
- Data-literate, but you balance numbers with instinct and taste
- Highly organised and self-directed; you manage your own priorities without being chased
- A genuine interest in making, craft, or the slow fashion movement is a real plus
What We Offer
- A role with real ownership and creative influence across three distinct digital properties
- A small, talented, passionate team
- Flexible hybrid working from our Rye, East Sussex base
- 30% staff discount on the full range. Free patterns always. A monthly cloth allowance to make up one of our patterns
- Sign up to our benefits package after 6 month probation is passed – this includes a £350 a year to spend on wellness treatments, death in service and income protection scheme
- Optional pension scheme
Pay: £32,662.50-£40,000.00 per year
Benefits:
- Company events
- Company pension
- Cycle to work scheme
- Employee discount
- Free parking
- Health & wellbeing programme
- Life insurance
- On-site parking
- Sick pay
- Work from home
Work Location: Hybrid remote in Rye
