About Birmingham City University
At Birmingham City University, we are a diverse and inclusive learning community of over 31,400 students from more than 120 countries. We aim to become an exemplar anchor institution, creating and sharing knowledge for a better and more inclusive society. We are committed to providing a transformational educational experience, supporting world-class research, and fostering a collaborative and supportive working environment for our staff.
Recognised as one of the UK’s Top 250 employers (Financial Times & Statista), we pride ourselves on being a place where colleagues feel valued, supported, and able to grow their careers while contributing to the success of our students and communities.
Our student demographic reflects the rich cultural and ethnic diversity of Birmingham itself, with a significant proportion of students from minoritised ethnic backgrounds and the majority of our home students coming from the West Midlands. This diversity is a strength, and it calls for a workforce that is equipped to challenge deficit narratives and thinking — those assumptions that position students from underrepresented groups as lacking rather than recognising their assets, strengths and potential.
By embracing this perspective, we aim to create an environment where all students and colleagues can thrive, and where our work contributes positively to the social, cultural and economic life of Birmingham and beyond.
Role Summary
We are seeking a Web Manager to join our Marketing, Recruitment and Communications team, leading the delivery, coordination and continuous improvement of the University’s web estate.
In this role, you will oversee the operational management of web content across the BCU website and associated platforms, ensuring information is accurate, accessible, compliant and user-focused. You will play a key role in presenting the University’s course portfolio effectively to prospective students, while driving improvements in content, structure and user experience.
Leading a team of Web Officers, you will plan and prioritise web activity across the academic year. Working closely with colleagues across the University, you will ensure the website supports student recruitment, meets regulatory requirements and aligns with institutional priorities.
Key Responsibilities
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Lead, manage and develop a team of Web Officers
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Plan and coordinate web activity across the recruitment cycle, including course updates, launches and key student recruitment milestones
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Ensure accurate, consistent and compliant course information across all internal and external platforms
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Oversee the management and prioritisation of web updates, ensuring content is delivered to agreed standards and continuously reviewed for improvement
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Maintain high-quality web content across the University, ensuring it is current, accessible and aligned to governance, brand and user experience standards
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Work with internal teams to improve website structure, navigation and overall user experience
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Ensure robust governance and quality assurance processes are in place to improve the accuracy, compliance and effectiveness of web content
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Identify opportunities for improvement and innovation, using insight, sector knowledge and stakeholder engagement to enhance the website and support recruitment activity
Essential Requirements
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Significant experience of managing and maintaining web content across digital platforms, including CMS use, copy and page structure
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Excellent written and verbal communication skills, with the ability to create clear, engaging content for prospective student audiences
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Experience of managing staff and coordinating workloads to deliver high performance
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Experience of planning and managing projects, processes or operational activity involving multiple stakeholders and deadlines
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Strong stakeholder management skills, with the ability to build effective relationships and influence outcomes
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Good IT skills, including Microsoft Office and experience of CMS and CRM systems
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Strong understanding of digital content standards, including accessibility, compliance, data protection and brand requirements
Desirable Requirements
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Experience of working in higher education, public sector or a similarly complex environment
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Knowledge of digital trends and best practices within higher education or the commercial sector
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Basic graphic design or visual content skills relevant to web page presentation
Further Information
If you are excited by the opportunity to help shape the future of Marketing, Recruitment and Communications, we would love to hear from you.
For an informal discussion about the role, please contact: Roxanne McLean at [email protected].
Why not explore our campuses using our interactive map: https://www.bcu.ac.uk/about-us/corporate-information/environment-sustainability/map
The appointed candidate will normally be employed through our subsidiary company, BCU Support Services Limited, a wholly owned subsidiary of Birmingham City University. Appointees with prior LGPS membership who wish to re-enter the scheme may do so and will be employed directly by the University.
Why work for us
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Work–life balance – Generous leave and hybrid working (role dependent).
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Career development – Opportunities to grow, develop and progress your career.
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Reward and wellbeing – Competitive pay, pension, wellbeing support and staff benefits.
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Inclusive culture – A supportive, diverse environment where everyone belongs.
Equality, Diversity & Inclusion
We are committed to equality, diversity and inclusion and to an environment that supports lawful free speech and academic freedom. We will continuously review and improve our policies, practices, and procedures to ensure that we are promoting these in all aspects of our operations. We believe that by working together, combining our many different backgrounds and life experiences, we will empower each other to reach our full potential.
Disability Confident Employer
Birmingham City University is proud to be a Disability Confident Employer. We are committed to creating an inclusive and accessible recruitment process. Disabled applicants who meet the essential criteria for the role will be guaranteed an interview.
