Job Title: Group Marketing Director
Salary: Competitive salary + car + bonus + benefits
Location: Hybrid role, with occasional travel to various offices. Main office location will be Milton Keynes.
Working Hours: Monday - Friday, 37.5 hours per week (9:00am – 5:30pm)
Job Status: Permanent
At cinch our mission is simple - to remove the faff from buying and owning cars, giving customers more choice, with more ease (not to mention a free 90-day warranty on all cars...)
Already the UK’s largest online used car retailer, we’re expanding our offering with an exciting roadmap of online and physical retail solutions - including faff-free car servicing at over 100 locations across the country.
We’re part of Constellation Automotive Group - a family of brands that also includes We Buy Any Car, British Car Auctions (BCA) and Marshall Motor Group. Together, cinch and Marshall operate as Constellation Retail - bringing together 100+ years of motoring know-how at 130+ stores (Marshall) with a market-leading digital experience from a much-admired brand (cinch).
Main Purpose of The Role:
cinch and Marshall Motor Group are looking for a Group Retail Marketing Director who will be accountable for defining and delivering a unified, customer-centric retail marketing strategy across Marshall Motor Group, driving sustainable commercial growth and exceptional customer outcomes across the dealership network.
The role leads and governs all retail marketing disciplines, including OEM partnerships, retail activation, local marketing, showroom experience, and retail execution standards, and works closely with the Head of Content & PR on social media and PR to support reputation, local market engagement, and retail performance.
Operating at Constellation Retail Executive level, the role works in cross functional alignment and collaborates with the Marketing Director for Media & Campaigns to deliver a cohesive, end-to-end marketing approach across Constellation Retail (cinch and Marshall).
The role owns and manages multi-million-pound marketing budgets, ensuring strong ROI and delivery against ambitious targets for footfall, conversion, customer engagement, and overall retail performance.
What you’ll be working on:
Retail Marketing Strategy & Commercial Leadership
- Define, own, and deliver the Group Retail Marketing Strategy across Marshall Motor Group (MMG), aligned to Group objectives and growth plans for both cinch and MMG
- Translate strategic priorities into clear retail marketing roadmaps, investment plans, budgets, KPIs, and performance frameworks.
- Act as a strategic partner to senior stakeholders, enabling commercial decision making with robust insight and performance tracking.
- Ensure marketing investment delivers measurable commercial impact across showroom traffic, local market share, conversion, and profitability.
OEM Partnerships & Brand Governance
- Lead strategic marketing relationships with 27+ OEM partners, ensuring strong alignment, collaboration, and delivery against shared objectives.
- Ensure full compliance with OEM brand standards, guidelines, and campaign requirements across all retail locations.
- Maximise OEM co-funded marketing opportunities, new model launches, and joint retail campaigns.
- Ensure alignment between OEM activity and Group propositions, supporting integrated customer journeys across retail and digital touchpoints.
Retail Marketing & Activation for Conversion
- Define and lead the Group approach to retail marketing and local activation across all dealerships.
- Set Group governance and standards for retail marketing, showroom experience, POS, signage, merchandising, and in-store digital.
- Ensure consistent, high-quality execution across all locations, supported by centrally developed playbooks and toolkits.
- Working across the business for the delivery of events, new model launches, and community-based marketing initiatives.
- Support dealership teams with clear activation frameworks that balance national strategy with local market opportunity.
Social Media, PR & Local Reputation
- Working in collaboration with Brand, product and content teams to define and lead the Retail approach to social media, strengthening brand presence and community engagement at a national and local level.
- Provide clear frameworks for dealership-level social media activity, ensuring consistency, compliance, and effectiveness.
- Lead national and local PR activity, supporting dealership visibility, events, and reputation building.
- Drive reputation management across review platforms and local channels to enhance trust and customer consideration.
In-Store Experience & Omnichannel Integration
- Work closely with Technology teams to enhance the digitally enabled in-store customer experience.
- Support the integration of online and in-store journeys, enabling customers to move seamlessly between digital research and physical engagement.
- Set standards for customer engagement within dealerships, including use of digital tools, stock access, finance tools, and appointment booking.
- Establish performance measures focused on customer experience, conversion, and operational effectiveness.
Insight, Performance & Effectiveness
- Establish clear retail marketing performance frameworks focused on footfall, lead generation, conversion, and customer satisfaction.
- Embed an insight-led approach to optimise local and national marketing activity.
- Continuously evaluate marketing effectiveness to improve efficiency and commercial impact.
Leadership, Talent & High Performance Culture
- Build a high-performing culture rooted in accountability, collaboration, and execution excellence.
- Lead and govern agency and partner ecosystems, ensuring delivery aligns with Group priorities, OEM requirements, and retail performance objectives.
Financial Management & Governance
- Own and manage multi-million-pound marketing budgets with strong financial control and ROI accountability.
- Ensure governance, compliance, and reporting standards are consistently applied.
Things we’d love to see:
- Proven senior marketing leadership experience within large, complex, multi-site or multi-brand organisations.
- Demonstrable experience managing significant marketing budgets with strong commercial accountability.
- Strong experience in retail marketing, local activation, or customer-facing environments, with a focus on driving footfall and conversion.
- Experience working within brand-governed environments and managing multiple partner or stakeholder relationships (e.g. OEM or equivalent).
- Strong understanding of social media, PR, and local market engagement strategies.
- Experience leading and developing large, diverse teams in fast-paced environments.
- Strong commercial acumen with the ability to translate strategy into effective execution and measurable results.
- Credibility operating at Board and Executive level.
- Automotive, retail, or consumer-facing sector experience desirable.
cinch and Rewards
cinch’s benefits programme sees that our people are supported both in and out of work. That’s what a faff-free life is all about. We offer:
- Competitive salaries and bonuses
- A company pension scheme
- An Employee Assistance Programme
- Access to trained mental health first aiders
- Enhanced maternity, paternity, and adoption leave
And so much more!
cinch and You
In making the most out of a career at cinch you need to be curious, creative, and collaborative. See, we are putting you in the driver’s seat, in control of your career and ready to drive your own development. There’s no bureaucracy, no hierarchy, just an environment with values that bring us together and a purpose that sets us apart. Join us as we continue to accelerate, defy expectations, and revolutionise an entire industry.
cinch and Diversity and Inclusion
cinch wants to help all kinds of people in the UK find and buy a car. So, it makes good sense to have all kinds of people working with us on the challenge. Conversations and the decisions they lead to are better for featuring different voices. Representation matters.
And doing your job while not being your authentic self is not faff-free. Being free to be the best of who you are as you soar to professional greatness is the kind of business we commit to creating, as one.
