About the role
Job Title: Social Media Account Manager
Location: Manchester / Remote
Company: HDM
Rate of pay: up to£12.80 per hour
Job Type: Part time / Freelance
About HDM
HDM is a leading Halal food discovery platform, helping our audience find Restaurants, Cafés and food spots. With over 150k followers across social media, we work closely with Restaurant brands helping them stand out, grow their audience and connect with guests.
As we continue to grow, we’re looking for a hands-on Social Media Account Manager to help manage the day-to-day delivery of our Restaurant client accounts.
About the Role
We’re looking for an organised, proactive and creative Social Media Account Manager to join the HDM team.
You’ll be responsible for managing the day-to-day running of multiple restaurant social media accounts, making sure content is planned, scheduled, posted and communicated clearly with both clients and our internal creative team.
This role is ideal for someone who understands Instagram, TikTok and food content, but is also highly organised and able to manage several accounts at once.
Your core responsibility is to make sure each client’s social media presence is active, consistent, on-brand and delivered on time.
You’ll be involved in planning content, writing captions, scheduling posts, managing client feedback, briefing editors/designers, checking content before it goes live and helping identify opportunities to improve each account.
This is a great opportunity to join a fast-growing team working with some of the most exciting Halal Restaurant brands across the UK.
Key Responsibilities
1. Client Account Management
- Manage the day-to-day running of multiple Restaurant client accounts across Instagram, TikTok and Facebook.
- Own the weekly content schedule for each assigned client.
- Ensure content is planned, approved, scheduled and posted on time.
- Keep track of each client’s package, deliverables, posting frequency and key priorities.
- Liaise with clients when needed to gather feedback, confirm details, request assets or share updates.
- Flag any delays, issues or opportunities to the wider team.
2. Content Planning & Scheduling
- Plan weekly content across Instagram, TikTok and Stories.
- Schedule posts across the relevant platforms.
- Write engaging captions, hooks and story copy in each client’s tone of voice.
- Ensure content is tailored to each restaurant’s audience, brand and current offers.
- Keep client accounts active with consistent posting and strong storytelling.
- Support with story ideas, engagement prompts, polls, reposts and day-to-day account activity.
3. Briefing & Quality Control
- Work closely with our content creators, editors and designers to brief upcoming content.
- Review captions, edits, graphics and posts before they go live.
- Check for spelling, grammar, branding, menu details, prices, opening times and offer accuracy.
- Make sure every post feels polished, relevant and on-brand.
- Ensure feedback from clients is clearly communicated to the creative team.
4. Community Engagement
- Respond to comments, DMs and customer enquiries on behalf of client accounts where required.
- Engage with relevant local audiences, food pages, influencers and community accounts.
- Monitor comments and messages for customer feedback, issues or opportunities.
- Flag important customer questions, complaints or trends to the team/client.
5. Strategy & Reporting
- Monitor post performance, account growth and engagement.
- Use insights to suggest better posting times, formats, captions and content ideas.
- Stay up to date with Instagram/TikTok trends, food content styles and viral formats.
- Suggest campaign ideas, story features and engagement tactics for client accounts.
- Provide simple updates on what is working, what needs improving and what should be focused on next.
6. Team Collaboration & Admin
- Attend internal team check-ins and contribute to weekly planning.
- Keep trackers, content calendars and client notes updated.
- Support Directors and the wider team with client-related admin where needed.
- Help maintain a smooth workflow between clients, creators, editors and the HDM team.
Skills & Experience
The ideal candidate will have:
- Experience managing social media, ideally across Instagram, TikTok and Facebook.
- Strong understanding of food, restaurant and lifestyle content.
- Excellent written English and strong caption-writing ability.
- Strong organisation skills and the ability to manage multiple accounts at once.
- Good communication skills and confidence speaking with clients.
- Ability to work independently and take ownership of tasks.
- Strong attention to detail.
- Understanding of social media trends, hooks, Reels, TikToks and story formats.
- Ability to work to deadlines and keep content moving.
- Basic knowledge of CapCut or video editing is beneficial but not essential.
What We’re Looking For
We’re looking for someone who is:
- Proactive, not someone who waits to be told every small task.
- Organised and reliable.
- Confident managing multiple moving parts.
- Strong with captions, storytelling and tone of voice.
- Comfortable speaking to clients professionally.
- Interested in food, restaurants and social media.
- Able to spot when content feels weak and suggest improvements.
- Calm under pressure and able to meet deadlines.
Benefits
- Flexible and remote working.
- Casual dress.
- Opportunity to work with exciting local and national restaurant brands.
- Valuable experience in food, hospitality and social media marketing.
- Free meals on shoots where applicable.
- Discounted meals at partner Restaurants
- Invitations to private Restaurant launches and events.
- Opportunity to grow with a fast-moving creative team.
Job Types: Part-time, Permanent, Freelance
Pay: Up to £12.80 per hour
Benefits:
- Casual dress
- Company events
- Discounted or free food
- Flexitime
- Work from home
Application question(s):
- Will you be able to reliably commute across the North West for content visits if required?
- Do you have prior / current experience of managing Social Media Accounts? Please provide links to these and portfolio links if available.
Education:
- A-Level or equivalent (preferred)
Experience:
- Social Media: 1 year (preferred)
Work Location: Hybrid remote in Manchester (Greater Manchester)
