Position Title:Snr Manager, Global Insights
Position Type: Regular - Full-Time
Requisition ID: 43920
Senior Manager, Global Insights - Snacking
Scarborough or Schiphol (Amsterdam)
In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
About the role.
Do you thrive on turning consumer, shopper and operator insight into strategies that shape brands and win categories? As the insight lead for our global Snacking/Appetizers portfolio, you'll be at the heart of decisions that drive brand growth, fuel innovation and sharpen go-to-market execution worldwide. Partnering closely with the Senior Director – Portfolio Snacking, you'll set the global insights agenda that powers category growth and cements our brand leadership. You'll champion McCain's demand space framework, journey mapping and archetypes, bringing them to life across markets and embedding them as the way we think about our consumers.
You'll own the insight learning plan for our priority Snacking platforms and innovation pipelines, ensuring every big bet is grounded in real understanding of the people we serve. And you'll set the standard—modelling best-in-class insight practices across global projects to deliver speed, quality and impact that moves the business forward.
What you’ll be doing.
Lead Consumer & Shopper Insights, Snacking/Appetizers
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Shape the future of our global Snacking/Appetizers portfolio by leading consumer, shopper and operator insight generation that informs brand, innovation and go-to-market strategy worldwide
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Partner with the Senior Director – Portfolio Snacking to drive the global insights agenda and fuel category growth and brand leadership
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Champion McCain's demand space framework, journey mapping and archetypes, embedding them across markets as the way we understand our consumers
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Build and lead the insight learning plan for priority Snacking platforms and innovation pipelines
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Set the standard by modelling best-in-class insight practices across global projects, driving speed, quality and business impact
Global Snacking Insight Strategy & Leadership
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Partner with the Senior Director – Portfolio Snacking to shape the overall insight strategy and learning agenda for the Snacking business
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Develop and execute a consumer- and operator-centric learning curriculum that tackles strategic priorities and closes knowledge gaps across markets and channels
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Lead foundational primary research, syndicated data analysis and macro trend/foresight work to generate insight the business can act on
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Drive continuous improvement in ways of working, sourcing new methods, tools and techniques—including AI-enabled approaches—to deliver insight with greater speed, frequency and scale
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Create and maintain a regular cadence of distilled, source-of-truth materials that get to root cause and answer the "so what, now what" for the business
Cross-Functional Partnership & Supplier Management
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Collaborate closely with Brand, Innovation and Go-to-Market teams to understand emerging priorities and translate them into customized learning plans
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Build trusted relationships so Insights is seen as a strategic partner, not just a data provider
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Manage relationships with external research vendors and suppliers, from contracting through to delivery
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Own the relationship with key external data suppliers (e.g. Circana, Nielsen), guiding reporting and delivering timely, actionable business reviews
Demand Science Activation for Snacking
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Hold deep expertise in the Demand Spaces insights framework and its application to the Snacking portfolio
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Coach regional and market teams on toolkits and frameworks that translate insight into demand-led commercial and brand plans
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Drive further embedding of Demand Spaces thinking into Snacking innovation and brand development processes
Category & Channel Expertise
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Develop deep understanding of consumer, shopper and operator needs across channels relevant to Snacking, including retail, foodservice and emerging channels
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Serve as the source of truth for Snacking category performance data and macro trend implications
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Bring forward best practice in data analytics, reporting and category forecasting to guide business outlook
What you’ll need to be successful.
- A Bachelor's degree, demonstrating strong analytical ability
- 5+ years of Marketing/Consumer Insights experience, with CPG or foodservice background a real plus
- A track record leading qualitative and quantitative research end to end, from sampling and project design through analysis and presentation
- Hands-on proficiency with syndicated data/tools (e.g. Circana/IRI, Nielsen, Mintel, Technomic, Datassential) and visualization platforms like Power BI and/or Tableau
- Experience working across multiple markets and geographies is a plus
- Sharp PowerPoint and Excel skills, paired with the ability to be a strategic storyteller in conversation, in presentations and with data
- A self-starter who's comfortable with autonomy, shaping and driving learning plans while thriving as part of a broader Insights team
- Genuine curiosity and empathy, with a real passion for understanding the "why" behind what consumers and operators do
- A natural collaborator who builds strong relationships cross-functionally and at all levels, both internally and with external agencies
- Experience managing an insights/research budget is a plus, along with strong organisational skills and an eye for detail
Benefits.
Although we do encourage you to taste the goods, you'll be pleased to know we don't pay you in chips. Alongside your salary, you'll enjoy a range of benefits including:
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Private healthcare [single]
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Annual bonus scheme based on both company and individual performance with the ability to salary sacrifice into your pension
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Annual car allowance
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An excellent salary sacrifice pension scheme where we'll contribute double what you do, up to a maximum of 12% of your salary
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25 days' annual leave from day one plus bank holidays (increasing with service), giving you plenty of time to recharge with the opportunity to buy and sell up to 5 days holiday per year
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Life insurance cover providing peace of mind for you and your family
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Enhanced maternity and paternity pay, because the moments that matter outside of work matter to us too
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Medicash health cash plan, helping you claim money back on everyday healthcare costs, with access to a virtual GP and wellbeing support
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TELUS Health employee and family assistance programme offering full wellbeing support - including a 24/7 confidential counselling line, legal and financial guidance, and a range of employee discounts.
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Salary sacrifice cycle to work scheme
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A paid 'Chips In' Volunteering Day, giving you the opportunity to support projects that make a positive impact in our communities
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Flexible/hybrid working arrangements where the role allows
And because you're joining a global business, your career opportunities don't stop at the factory gate. Whether you're looking to deepen your expertise, step into leadership, or even explore opportunities internationally, we'll support your growth. With ambitious plans for the future, there's plenty of scope to develop your career with us.
About McCain.
Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.
Leadership principles.
At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.
AI & Digital Capabilities.
At McCain, AI and digital capabilities are part of how we work and innovate. We value curiosity toward emerging technologies and the thoughtful, responsible use of AI-enabled tools to improve outcomes as part of our future-ready culture.
The McCain experience.
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you’ll find opportunities to learn, grow, and thrive. Join us and experience why we’re better together.
Our purpose is grounded in building meaningful relationships. We’re big believers in the power of working together in person—it helps us stay connected, collaborate more effectively, and grow as a team. At the same time, we recognize the importance of flexibility. Most office-based roles follow a hybrid model, with the option to work remotely two days a week. There may be exceptions depending on the role and location, so we encourage you to speak with your recruiter for more details.
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McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain’s Global Privacy Policy and Global Employee Privacy Policy, as applicable. McCain leverages AI in the hiring process, though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here.
Job Family: Marketing
Location(s): GB - United Kingdom : England : Scarborough || NL - Netherlands : Other : Reference job description
Company: McCain Foods (G.B.) Ltd
