The Content team
FreeAgent’s Content team takes complex information and turns it into compelling writing for our customers. We’re focused on communicating in the clearest way possible, with a consistent tone of voice, so our customers feel empowered, not confused.
The role
As a Senior Content Editor in our Content team’s practices stream, you will be responsible for delivering helpful, timely, relevant and well-written content for accountants and bookkeepers to support FreeAgent's strategic objectives. This content can include blog posts, in-depth guides, email journeys and newsletters, landing pages, interactive demos, printed assets and website copy.
Writing and editing
- Use writing and editing skills to create a variety of content for FreeAgent’s accountant and bookkeeper audience
- Have excellent knowledge of different content types and get to know and adapt to our different audiences and objectives
- Edit with precision, removing ambiguity and creating clarity at every opportunity, while following house style guidelines and using FreeAgent’s tone of voice
- Learn FreeAgent’s features and functionality in order to explain them accurately in our content
- Understand content strategy, follow it in execution of content work and contribute to optimising and improving our approach
- Help senior content team with copy editing/proofreading work when required
- Provide administrative support to senior team for content projects
- Contribute to idea-generating sessions for content projects
- Understand how we measure the success of our content and use tools to access and report on this data and draw conclusions
Content strategy and analysis
- Contribute to the development of new content strategies and evolution of existing strategies through data-driven insights and knowledge and experience of best practice
- Demonstrate a solid understanding of the metrics we aim to influence with our content strategy, report on them confidently and suggest ways to achieve greater impact and contribute to wider company strategy
- Work with the head of content and senior content team to plan and execute content strategy across different content channels for practices
Collaboration
- Create content and project plans for comms projects against detailed briefs produced by colleagues in the practice marketing team for a wide range of purposes
- Understand how factors such as audience and objectives for a piece of content should influence the direction of messaging and copy choices
- Know which questions to ask to gain all info required in order to complete a piece of content work to the highest standard possible and clearly communicate our requirements to stakeholders to get the job done
To be successful in this role, you’ll be a natural storyteller who can adapt your style according to the demands of a brief. You’ll be comfortable working quickly and independently, and you’ll respond positively to editorial feedback and be comfortable giving constructive feedback to colleagues. You’ll join a friendly and supportive team of writers, editors and content specialists who'll help you develop your skills and produce work you can be proud of.
Ideally you'll have experience of:
- writing for the web and/or other digital platforms
- working with content management systems
- creating or editing content for the purposes of marketing a product and/or providing instructions on how to use a product
- creating or editing content within the technology or SaaS arenas
- generating original content ideas and finding the right subject matter to serve your audience
- working with Google Analytics and other content performance measurement tools
- working with briefs and collaborators in other teams to create a wide range of content types
We believe in a strong work-life balance, we don’t work long hours (35 hour working week), and we have a fabulous Edinburgh HQ expertly designed for collaboration including high-quality A/V equipment to provide a great experience for distributed teams.
At FreeAgent, we support each other and operate a no-blame culture. Our mindset is: work hard, be nice to people, and the rest will sort itself out!
Work pattern for this role
This is a temporary role on a fixed term contract until the end of 2026.
Working hours are full time (Monday to Friday, 9am to 5pm)
This role will be based in our Edinburgh office, however there will be an opportunity to adopt hybrid working, under an agreed pattern of 2 days from the office and 3 days at home each week.
Annual starting salary of £33,500 - £35,750 per annum depending on experience, with room to progress to £39,500 within the band. Salary bands are linked to performance expectations, to help nurture our culture of learning and fairness. A starting salary would likely leave some opportunity for growth within the band.
We pride ourselves on creating a fantastic place to work, including (but not limited to!) the following:
- 33 days holiday (and an extra day for each year you're with us)
- Flexible/hybrid working
- Private health care
- Life assurance
- 5% matched pension contributions
- Summer 4 day weeks (giving you 8 additional days off!)
- Buy-as-you-earn share schemes
- Sabbatical leave (unpaid)
- Cycle to work scheme
- Wellness webinars
- Focused learning time and learning budgets
- Volunteering day
FreeAgent aims to remove the stress and pain of dealing with business finances. From the very beginning in 2007, our aim was to create a product that would make an impact and improve the lives of micro-businesses in the UK. Now FreeAgent is one of the UK's most popular online accounting software providers, with over 200,000 customers.
Not to blow our own horn … but in 2025 ICB LUCA Awards named FreeAgent the 'Friendliest Software of the Year' for the sixth time (following wins in 2019, 2020, 2022, 2023, 2024), and in 2024 we won the UK Customer Experience silver award for 'Customers at the Heart of Everything'. The list could go on!
From hiring our very first employee back in 2008, we’ve grown to over 250 employees who all share the same vision and values. Find out more about what it's like to work here on our Life at FreeAgent blog. If you still have questions, email
[email protected]
FreeAgent is an equal opportunities employer, and we invest in our people and culture to ensure we have a happy, diverse and high-performing team. We strongly encourage applications from people with varied backgrounds and perspectives. All applicants are considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, age, disability, family or parental status.
We hope the detail in our job advertisements is informative but not limiting. Research shows, and we’ve observed, that underrepresented groups are less likely to apply for a role without meeting all of the criteria listed. If this feels relatable we’d encourage you to apply, even if you think there may be areas for development.
