Head of Digital – NEON
Purpose of this role
The Head of Digital is an exciting new role at NEON. This role will be responsible for designing and running a flagship new digital programme, sitting at the heart of NEON's Communications Hub. The aim of the digital programme will be to help connect, strengthen and scale the UK's progressive digital comms infrastructure.
What you'll be doing
The successful candidate will play an active role in shaping the strategy and focus of this programme, as well as the sequencing of the roll out of key workstreams. In this role, you will:
- Lead the strategy development and delivery of the new digital comms programme, alongside the Co-Directors of the Comms Hub.
- Set up and manage a supportive, reactive social media unit within our existing Spokesperson Network, with the support of our Media and Messaging teams. This unit will clip interviews and create original content for our established network of spokespeople, and help to secure bookings in new digital-first media outlets.
- Work closely with the whole Comms Hub team to design and convene a powerful co-ordinated network of progressive creators and influencers. Built from our existing spokesperson pool, as well as new networks, members of this digital creator network will be individuals with the backing of social movements and the reach, potential and positioning to shape the national debate. Together with the Heads of Messaging, Training and Media, you will help to provide this network with hands-on training and strategy support, evidence-based messaging, and traditional and new media booking opportunities.
- Design and oversee a strategic, effective suite of digital training offers, designed to upskill influential progressive spokespeople, movements and groups, at scale. This will include shaping our existing training programmes, as well as designing and developing new offers. This could include: a half-day follow-up to our flagship 3-day spokesperson training, a one-day digital strategy training for comms teams within our networks, and shaping our bespoke, issue-specific and crisis-focused trainings to support groups dealing with online hate or abuse. This workstream will be supported by our Head of Training, relevant Comms Hub team members and delivered with the support of external consultant trainers.
- Identify opportunities to trial and run effective digital 'experiments' with partners and movement groups within the Comms Hub. For example, this could look like collaborating with a network of migrants-rights groups to create co-ordinated digital content to push back against a far-right attack at a moment of 'whirlwind', or spotting an opportunity to work with the Head of Messaging to trial a new AI-driven platform to A/B test messaging in targeted ads during a movement campaign on wealth taxes.
- Set up a network of consultants to support and deliver the core programme workstreams including: freelance videographers, editors, digital strategists and trainers.
- Provide on-going 1:1 support to our spokespeople and allied organisations, particularly during moments of crisis and 'whirlwind'.
- Provide regular insights to our partners on the digital trends shaping public opinion and national discourse.
- Play an active role in the wider Comms Hub strategy and day-to-day operations, including attending our weekly strategy meetings, feeding into key messaging and narrative development projects, and supporting delivery across the hub.
- Oversee the digital programme's finances and budget on a month-to-month basis, and the programme's Fundraising Strategy, with the support of the Co-Directors of Comms and the Head of Fundraising.
- Play an active part in the wider NEON team, contributing to organisation-wide plans.
Who you are
You will be someone with:
- 5–10 years' experience in digital comms, including developing and deploying a strategy for multi-year, multi-project programmes of work.
- A track record of creating innovative, high-impact digital campaigns and content that push forward a progressive agenda.
- Hands-on experience of creating shareable and persuasive video and digital content, campaigns and strategies that cut through, reach new audiences at scale, mobilise movements and persuade new audiences of progressive ideas.
- A strong understanding of digital media, and a natural enthusiasm for tracking and responding to new trends in a fast-changing digital media landscape.
- Someone who enjoys piloting new approaches, experimenting with new techniques and quickly jumping on opportunities to tell compelling progressive stories online.
- A strong understanding of the news agenda – you'll enjoy being plugged in to how online conversations are changing, and be able to quickly jump on opportunities to tell a compelling alternative progressive story.
- Experience collaborating with creators, influencers, and a range of partners to deliver creative, hard-hitting campaigns, grow reach, drive action and really change minds.
- A strong understanding of different audience types, and experience adapting messaging and using digital testing methods to assess impact and improve performance.
- Experience designing and running effective, inclusive training for diverse groups of people, with the ability to help others land powerful, shareable content too.
- Experience developing the tone, positioning and personal brand of an organisation, spokesperson or individual online.
- Politically aware and motivated by progressive causes, with a commitment to centring anti-oppression in your work and helping ensure people — especially those from marginalised backgrounds — stay safe online and get their voices heard.
- Excellent team-working and relationship-building skills, with experience building networks, making connections and working across differences.
- Experience of fundraising, including building and maintaining funder relationships and making a compelling case for projects to a range of stakeholders.
Dates:
Application deadline: 28th June 2026, 11.59pm
Interview dates: First round of interviews: 8th & 9th July 2026, second round of interviews:14th July 2026
Please visit our website (https://neweconomyorganisers.org/) for more details and to apply.
Pay: £53,744.00 per year
Work Location: Hybrid remote in London E2 6HG
