Head of Digital Marketing
Location: Dartford, Kent, with regular collaboration across the wider business.
About ICE
The ICE family is a fast-growing specialist services business with ambitious plans
across multiple divisions, including ICE Cleaning and ICE Drainage.
ICE Cleaning is an industry-leading specialist cleaning company with a strong national
reputation and an established position as a market leader in Google marketing.
Alongside this, ICE Drainage is entering an exciting phase of growth, with a clear
focus on building a high-performing digital marketing and lead generation function
from the ground up.
We are looking for an experienced, commercially minded Head of Digital Marketing
to lead the next stage of digital growth across both business units. This is a senior role
for someone who can combine strategic leadership with hands-on delivery, building a
scalable marketing function that drives qualified leads, strengthens brand positioning,
and supports ambitious revenue targets.
Salary
£55,000-£65,000, depending on experience.
Reporting Line
- Report directly to the Founder and CEO
- Work closely with sales, operations and senior leadership teams
- Manage external agencies and support the development of internal marketing
capability
The Role
The Head of Digital Marketing will take ownership of digital marketing strategy and
execution across ICE Cleaning and ICE Drainage.
For ICE Cleaning, the focus will be on optimising and extending an already strong
digital presence, improving performance across existing channels, and identifying new
opportunities for growth.
For ICE Drainage, the focus will be on creating and implementing a digital marketing
and lead generation strategy from the ground up, establishing the right channels,
systems, reporting and campaigns to generate measurable commercial results.
This role requires a senior marketing leader who is equally comfortable setting
strategy, managing budgets, analysing performance, and rolling up their sleeves to
improve campaigns, content, websites and lead generation activity.
Key Responsibilities
- Develop and lead the digital marketing strategy across ICE Cleaning and ICE
Drainage.
- Build a clear lead generation roadmap aligned to commercial growth
objectives.
- Strengthen and optimise ICE Cleaning’s existing digital performance across
SEO, PPC, website conversion and inbound lead generation.
- Create ICE Drainage’s digital marketing function from scratch, including
channel strategy, campaign planning, reporting and performance management.
- Own and manage paid search, SEO, local search, remarketing and other digital
acquisition channels.
- Work closely with sales and leadership teams to ensure marketing activity
supports revenue growth and lead quality.
- Oversee website performance, user journey, conversion rate optimisation and
landing page strategy.
- Develop content and campaign plans that improve visibility, authority and
enquiry generation across both brands.
- Establish marketing dashboards, KPIs, attribution models and reporting
processes to measure return on investment.
- Manage external agencies, freelancers or in-house team members as required.
- Identify opportunities to improve marketing systems, automation, CRM
integration and lead handling processes.
- Ensure both brands maintain a strong, professional and consistent market
presence.
Candidate Profile
We are looking for a commercially focused digital marketing leader with a strong
track record of generating leads and building scalable marketing functions.
The ideal candidate will bring:
- Proven experience in a senior digital marketing leadership role.
- Strong expertise across SEO, PPC, Google Ads, analytics, conversion
optimisation and lead generation.
- Experience managing both established digital channels and building new
marketing functions from the ground up.
- A strategic mindset combined with a hands-on approach to delivery.
- Strong commercial awareness and the ability to connect marketing
performance to revenue outcomes.
- Experience working in multi-brand, multi-service or fast-growth environments.
- Excellent leadership, communication and stakeholder management skills. Confidence working with data, reporting and performance analysis to inform decision-making. A results-driven, proactive approach with high standards of execution.
Desirable Experience
Experience in service-led, field-based, facilities, construction, specialist services or related sectors. Knowledge of local and national lead generation strategies. Experience improving marketing-to-sales handover and lead qualification processes. Familiarity with CRM systems, marketing automation and call tracking platforms.
Why Join ICE
This is an opportunity to take on a high-impact leadership role within a growing business that already has strong digital foundations in one division and significant untapped opportunity in another. You will have the chance to shape strategy, influence growth, and build a marketing function that directly contributes to the next phase of the group’s success.
How to Apply
Please submit your CV and a covering note outlining your relevant experience, key digital growth achievements, and why you believe you are the right fit for this opportunity.
Pay: £55,000.00-£65,000.00 per year
Benefits:
- Free parking
- Gym membership
- On-site parking
Work Location: In person
