Social Media Coordinator
Location: Sunderland
Type: Full-time
About the Role
Curaleaf is looking for a motivated and creative Social Media Specialist to lead the coordination, delivery, and performance tracking of our social media communications. You will manage our channels daytoday, create compelling content, and ensure consistent brand identity across all Curaleaf UK brands. Working within a heavily regulated environment, you will help build trust, support patients, and grow our presence in a competitive market.
About Us:
Curaleaf International is shaping the future of cannabis through its commitment to research and product excellence. Powered by a strong presence at all stages of the supply chain, its unique distribution network throughout Europe, Canada and Australasia brings together pioneering research with cutting-edge cultivation, extraction, and production. Amidst a rapid growth trajectory, the emphasis on quality and expertise aims to ensure the delivery of safe and legal cannabis.
Curaleaf International's network includes a clinic, pharmacy, and laboratory in the UK; cultivation and EU-GMP processing facilities in Portugal; an EU-GMP processing, quality assurance and research site in Spain; Four 20 Pharma wholesaler and distributor in Germany; a Polish wholesaler and clinic; and the EU-GMP producer Northern Green Canada.
Curaleaf International is part of Curaleaf Holdings, Inc., a leading international producer and distributor of consumer cannabis products.
Our Values: Lead & Inspire, Commit to Win, Driven to Deliver Excellence, Customer Obsession, One Curaleaf
Key Responsibilities
Brand & Compliance - Maintain consistent brand values, tone of voice, and messaging across all platforms; follow strict regulatory guidelines for communications in the medical cannabis sector.
Content Creation - Develop engaging, platformappropriate content aligned with trends, audience insights, and customer feedback.
Community Management - Proactively interact with patients, respond to queries, and foster constructive, positive conversations; identify opportunities to collaborate with patient groups and sector organisations.
Strategy & Insights - Use social listening tools and analytics to track performance, identify trends, and report against KPIs and ROI.
CrossTeam Working - Partner with clinic and pharmacy marketing assistants to deliver the agreed social media strategy.
Continuous Learning - Stay updated on industry regulations, social media developments, and best practice.
What We're Looking For
Essential
- Proficiency in Microsoft Office Suite (Outlook, Excel, PowerPoint, Word).
- Degree in Marketing / Social Media / Communications or equivalent handson experience
- Deep knowledge of major social platforms, current trends, and a proven record of growing engagement and reach
- Proficiency in scheduling and analytics tools (e.g., Sprout Social, Hootsuite, Canva) and Microsoft Office suite
- Excellent written and verbal communication skills
- Strong organisation, ability to prioritise workload, and meet deadlines independently
Desirable
- Previous experience in healthcare, pharmaceuticals, or a highly regulated industry
- Understanding of budget planning and cost control
- Knowledge of medical cannabis or unlicensed medicines regulations
What We Offer
Competitive salary
27 days annual holiday + 8 bank holidays
Private medical insurance
Free on-site parking
Life insurance
Why Join Curaleaf?
- Work within a fastgrowing, purposedriven organisation
- Play a key role in shaping how patients access information and support
- Full training provided on regulatory requirements
- Be part of a collaborative team supporting accessible medical care
