Location: 2 days in Bournemouth office / 3 days optional WFH
Who is Upperdog?
Upperdog is a digital marketing agency based in Bournemouth with clients across the globe. We’re a team of digital pioneers who live by our motto ‘work hard and be nice to people’. If you want to know more, take a look at our website or have a nose on Instagram.
Role Overview
As a PPC Specialist, you’ll play a central role in delivering high-performing paid media campaigns across Google Ads and other platforms. This is a hands-on, executional role where you’ll own the full campaign lifecycle, from planning and structuring through to optimisation, analysis and scaling.
You’ll be comfortable analysing performance through a commercial lens, using metrics such as AOV, margins, CPA, ROAS and lifetime value to inform decisions around bidding, structure and budget allocation.
You’ll work closely with account managers and other channel specialists, contributing data-driven insight and clear recommendations to improve ROI. You’ll also support wider tracking, reporting and forecasting efforts, helping evolve how we use data to drive smarter, more profitable growth for our clients.
This role is ideal for someone who thrives on refining performance through data analysis and platform knowledge, particularly across Google Ads (Search, Pmax, Shopping, Display and YouTube) and Microsoft Ads. Experience with SA360, DV360 or Search365 is a bonus but not required.
Key Responsibilities
Campaign planning & optimisation
· Take ownership of Google Ads and Microsoft Ads performance across Search, Shopping, Pmax, Display, and YouTube with a focus on building campaigns at scale and managing large budgets
· Build campaigns from scratch using best-practice structures and naming conventions
· Set up targeting, bidding strategies, ad copy, and extensions based on funnel stage and objectives.
· Confidently interrogate datasets to identify patterns, anomalies and opportunities for scale
· Optimise campaigns based on commercial performance, not just platform metrics, including profitability, margins, AOV and revenue contribution
· Continually optimise campaigns using audience insights, search terms, negative keyword curation, and more.
· Define KPIs based on budget, historic performance, and business context
· Forecast campaign performance pre-launch using available data and benchmarks Implement testing plans across ad copy, targeting, landing pages, and bid strategies
· Write or manage ad scripts to streamline optimisation or flag performance issues
· Monitor pacing, diagnose underperformance, and act swiftly with corrective steps
· Align campaign strategy with landing pages and conversion goals
Reporting, insights & collaboration
· Support client meetings with performance commentary and clear narrative
· Interpret performance trends and translate them into commercial recommendations
· Contribute insights and learnings to quarterly reviews and wider strategic planning
· Collaborate with SEO and organic teams to align on shared objectives
· Support PPC Executives by reviewing campaign work, giving feedback and sharing knowledge and performance recommendations on their accounts.
· Assist Upperdog with new business activity — completing in depth audits, supporting pitch decks and presenting findings during the pitch process
Tracking & tools
· Support GA4 and GTM tracking setup in collaboration with the wider team
· Audit and QA tracking accuracy, especially during new campaign or site launches
· Maintain Looker Studio dashboards and performance trackers in Google Sheets
· Review attribution models and tag setups to ensure compliance and consistency
· Contribute to the agency’s reporting and automation evolution
What sets you apart?
· Degree or formal education in a numerate subject such as mathematics, finance, economics, engineering or data science
· Strong Excel or Google Sheets skills, including formulas, pivot tables and performance modelling
· Enjoy working with numbers and performance data day-to-day
· Enjoy forecasting, modelling outcomes and pressure-testing assumptions
· Experience working with revenue-led or margin-led bidding strategies
· Comfort working with large datasets and drawing statistically sound conclusions
· Familiarity with Search Ads 360, DV360 or Search365
· Experience writing or customising scripts using the Google Ads Script Editor
· Knowledge of BigQuery or GA4 Explorations for deeper analysis
What benefits can Upperdog offer you?
· 30 days’ holiday plus Bank Holidays
· Flexitime
· Option to WFH 3 days per week Mon/Thurs/Fri
· Casual dress code
· Budget towards events and training courses
· Pension scheme
· Parking or gym membership contribution
· Private medical insurance
· Quarterly team building – from the New Forest water park, crazy golf to virtual quizzes!
· Good office location in central Bournemouth with nearby shops and cafes, located next to the gardens and 5 minutes from the beach
· Career progression; we hire our staff based on the long-term. Show us your hard work and commitment and we’ll want you to grow with the company.
And more…
Salary: Dependent on candidate
Application process
We’re particularly interested in how you think about numbers, performance and commercial decision-making, so please highlight this in your application where relevant.
For more information and to ensure your details reach the correct person, please email a copy of your CV and an introductory email. You will hear back within 28 days to confirm if we’d like to invite you to interview. Please no recruitment agencies.
- First stage interview - this will be a short Teams call to hear a bit about you and your experience and tell you more about the role
- Second stage interview - this will be an in-person interview at Upperdog HQ in Bournemouth, including a short presentation for you to prepare (a brief will be provided) and some more in-depth interview questions.
Job Types: Full-time, Permanent
Ability to commute/relocate:
- Bournemouth BH2 5BD: reliably commute or plan to relocate before starting work (required)
Experience:
- PPC Campaign Management: 2 years (required)
Work Location: Hybrid remote in Bournemouth BH2 5BD
