We're not here to add to the noise. We're here to cut through it- with AI that actually works for marketers.
From AI-powered content creation to world-class CMS and the industry's most trusted experimentation platform, Optimizely is the tool modern marketers actually want to use. AI-Ready. Set. Go.
10,000+ brands including H&M, PayPal, and Zoom already get it. So do Gartner, Forrester, and IDC, who consistently recognize us as leaders in MarTech.
But here's the thing about building great products: it takes great people. Our 1,600+ Optimizers across 12 global offices are curious, collaborative, and refreshingly human. We don't do corporate speak. We do real conversations, big ideas, and genuinely care for the work we make together.
If you want to be part of a team that's shaping the future of marketing technology — and actually enjoys doing it — you're in the right place.
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As the Optimizely AI (Opal) & AI-focused Adoption Advisor, you will help customers operationalize AI across their digital workflows and ways of working. This role is ideal for someone who is not only customer-focused and consultative, but also deeply curious and hands-on with AI technologies, workflows, and emerging use cases. You will act as both a trusted advisor to customers and an internal advocate for AI-forward adoption strategies across the business.
You will leverage your experience in consultative customer service/sales, solution optimization, and strong project management to help customers identify and implement Opal- and AI-driven workflows that increase the value they realize from their Optimizely DXP solutions. You will become a subject matter expert in Opal’s AI capabilities and its connection to Experimentation, CMS, CMP, ODP, and the broader Optimizely ecosystem.
- Build on previous product experience, cross-functional partnerships, and internal learning to become a subject matter expert in Opal and core AI use cases across Optimizely’s products. This includes understanding Opal’s AI workflows, credit consumption model, and common cross-product usage patterns.
- Deliver white glove customer experiences by consulting directly with high-risk or low-adoption accounts to assess their Opal usage, identify blockers, evaluate AI workflow maturity, and provide actionable guidance.
- Provide strategic guidance to support the adoption of Opal and product-embedded AI features, driving full value realization and helping customers implement scalable, efficient processes powered by AI.
- Support a unified customer experience by collaborating with Product, Customer Success, Onboarding/Education, and Professional Services to drive outcome-focused value through Opal’s capabilities and integration across the Optimizely suite.
- Manage all aspects of Opal adoption including scorecard analysis, maturity assessments, industry benchmarking, identification of AI-driven opportunities, and recommendations for future product functionality or workflow optimization.
- Maintain and provide comprehensive reporting on key business impacts including Opal adoption trends, credit usage patterns, churn reduction, and overall customer value outcomes tied to AI workflows.
- Help drive a continuous improvement environment by identifying opportunities to simplify and streamline Opal-related processes, playbooks, and cross-functional recommendations.
- Help champion and scale AI-forward ways of working internally and externally by identifying emerging AI use cases, sharing best practices, and helping customers and teams adopt AI-driven workflows.
- Partner cross-functionally to help shape scalable AI adoption motions, enablement approaches, and customer-facing best practices related to Opal and AI-assisted workflows.
- Translate practical AI usage into scalable customer adoption strategies that improve productivity, decision-making, experimentation velocity, or operational efficiency.
- 2+ years of experience in customer consultation, product adoption, professional services, marketing technology, data-driven optimization, or AI/automation workflows.
- Strong collaboration and communication skills at all levels of an organization, including end users, vendors, management, and executives.
- Able to successfully manage and execute on AI-driven customer projects end-to-end in a fast-paced, dynamic environment.
- Demonstrated hands-on use of AI tools such as ChatGPT, Claude, Copilot, or agent-based workflows is strongly preferred. Candidates should be able to speak concretely about how they have applied AI to improve workflows, productivity, automation, customer engagement, or operational outcomes.
- Able to translate business problems into AI workflows or automation recommendations that improve productivity, insights, or decision-making.
- Comfortable independently experimenting with emerging AI tools and workflows, with a strong curiosity for how AI can reshape customer experiences, internal operations, and digital ways of working.
- Comfortable working with structured and unstructured data and evaluating customer readiness, use cases, and adoption signals across multiple products.
- Work efficiently in a dynamic setting engaging with numerous customers and supporting them through AI onboarding, enablement, and value realization.
- Experience working with global customers preferred.
Bachelor's Degree or equivalent work experience
Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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