Job Overview
We are seeking a dynamic and results-driven Paid Advertising Manager to join our marketing team. The successful candidate will be responsible for developing, implementing, and managing paid advertising campaigns across various digital platforms. This role offers an exciting opportunity to optimise marketing efforts, increase brand visibility, and drive measurable growth through strategic media buying and campaign management. The ideal applicant will possess a strong understanding of digital advertising tools and analytics, with a passion for innovative marketing solutions.
Duties
- Plan, execute, and optimise paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and DoubleClick.
- Manage PPC (Pay-Per-Click) campaigns to maximise ROI and achieve key performance indicators.
- Utilise Google Analytics and Google Tag Manager to monitor campaign performance, gather insights, and adjust strategies accordingly.
- Oversee social media management to ensure cohesive messaging and branding across all channels.
- Conduct media buying activities, including budget allocation and bid management to ensure cost-effective ad placements.
- Develop strategies for SEO enhancement to complement paid campaigns and improve organic search rankings.
- Analyse campaign data regularly to identify trends, opportunities, and areas for optimisation.
- Collaborate with creative teams to produce compelling ad content tailored for target audiences.
- Stay updated on industry trends and emerging digital advertising tools to maintain competitive edge.
Qualifications
- Proven experience in Google Ads, Facebook Advertising, Google AdWords, and media buying.
- Strong knowledge of PPC campaign management and optimisation techniques.
- Proficiency in Google Analytics, Google Tag Manager, and DoubleClick platform management.
- Familiarity with SEO best practices as they relate to paid advertising strategies.
- Experience in social media management across multiple platforms.
- Excellent analytical skills with the ability to interpret data and generate actionable insights.
- Strong organisational skills with the ability to manage multiple campaigns simultaneously under tight deadlines.
- Creative mindset with a keen eye for detail in ad copywriting and visual content development.
- Relevant marketing or digital advertising qualifications are desirable but not essential. This role offers an engaging environment for professionals passionate about digital marketing innovation and data-driven decision making. We welcome applicants eager to contribute their expertise towards achieving outstanding marketing results within a collaborative team setting.
Pay: From £24,908.97 per year
Benefits:
- Canteen
- Casual dress
- Company pension
- Free parking
- On-site parking
- Sick pay
Work Location: In person
